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Sometimes You Need to Say No in Government Sales
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No doubt, you want to impress your government sales prospects and customers with your company's abilities. In fact, you want to dazzle them, right? That may be fine, but sometimes you're better off telling them "No". In this episode of Myths of Selling to Government with host Rick Wimberly, we give examples of what can happen to a company and its employees, including business development folks, when the answer is "yes" when it should be "no".
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