EP174: New Facebook Ad Structures to Implement Before the Holiday Season

Perpetual Traffic

Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

5+ y ago 46:21

MP3•Episode home

If you are selling anything, but especially if you run an ecommerce business, you have already started ramping up for the holiday season. And that doesn’t mean putting up tinsel or mistletoe. It means ramping up your ad game and honing your landing pages.

Repeat guest, Ezra Firestone, returns to talk about some new shifts in online advertising and how you can take advantage of them this holiday season. He and the experts discuss new Facebook ad structures and trends, what’s working for Ezra right now, and where he thinks the ecommerce sales cycle is going from here.

IN THIS EPISODE YOU’LL LEARN:

Why people might soon be buying directly in social media platforms and how to get ahead of this change to grow your mobile sales
The best way to start experimenting with paid ads on Facebook BEFORE you get started in Ads Manager
What ad styles are performing best as instant experience ads that you should try
What big business are doing with their creatives that you should do too to help grow awareness
The best time to set your ads live to get in on peak holiday shopping

Mentioned in this episode:

New Ecommerce Strategies Webinar

607 episodes

#Digital Marketing #Tech #Facebookads #Facebookadvertising #Facebookmarketing #Paidtraffic #Perpetualtraffic #Socialmediamarketing #Business #Marketing #Entrepreneur #Scalable Media Network #Industries #DigitalMarketer #IT Management