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Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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From Votes to Views: The Election’s Effect on Ad Spend
Manage episode 408903501 series 82325
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kasim and Lauren getting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs and inventory, they’re discussing the challenges and opportunities that come up for digital marketers. Kasim and Lauren explore the dynamics of audience temperament and receptivity towards advertising messages amidst the election fervor. The conversation also veers into strategic insights on navigating the competitive ad space, leveraging the peculiarities of the electoral cycle to fine-tune marketing approaches. If you’re a marketer aiming to create strategies that withstand the turbulence of political seasons, ensuring your message remains strong and persuasive despite the clutter of election-year advertising, don’t miss out on this episode!
Chapters:
- 00:00:00 - Welcome Aboard the Perpetual Traffic Express with Kasim Aslam and Lauren Petrullo
- 00:01:52 - Election Years Meet Advertising: An Unlikely Romance
- 00:03:29 - Politicians on the Roasting Rack
- 00:08:55 - Mark Your Calendars: Dates That Dictate Ads
- 00:09:30 - When Politics and Pixels Mix
- 00:11:45 - The Digital Tug-of-War: Ad Space in Election Season
- 00:14:31 - Farewell Old School, Hello Digital Frontier
- 00:17:07 - Tomorrow's Ads Today: The Smart TV Revolution
- 00:20:43 - Capturing Moments: When Culture Fuels Campaigns
- 00:23:27 - Lauren's Korean Age Quandary
- 00:26:46 - The Art of the Share: Content That Catches On
- 00:32:07 - Black Friday Planning: Beat the Election Bump
- 00:35:48 - The Groupon Effect and Black Friday Blues
- 00:38:55 - Parting Wisdom: Laughs, Lessons, and Goodbyes
LINKS AND RESOURCES:
- Search Results for: Lauren Petrullo
- Perpetual Traffic on Telegram
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
607 episodes
Share
Manage episode 408903501 series 82325
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kasim and Lauren getting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs and inventory, they’re discussing the challenges and opportunities that come up for digital marketers. Kasim and Lauren explore the dynamics of audience temperament and receptivity towards advertising messages amidst the election fervor. The conversation also veers into strategic insights on navigating the competitive ad space, leveraging the peculiarities of the electoral cycle to fine-tune marketing approaches. If you’re a marketer aiming to create strategies that withstand the turbulence of political seasons, ensuring your message remains strong and persuasive despite the clutter of election-year advertising, don’t miss out on this episode!
Chapters:
- 00:00:00 - Welcome Aboard the Perpetual Traffic Express with Kasim Aslam and Lauren Petrullo
- 00:01:52 - Election Years Meet Advertising: An Unlikely Romance
- 00:03:29 - Politicians on the Roasting Rack
- 00:08:55 - Mark Your Calendars: Dates That Dictate Ads
- 00:09:30 - When Politics and Pixels Mix
- 00:11:45 - The Digital Tug-of-War: Ad Space in Election Season
- 00:14:31 - Farewell Old School, Hello Digital Frontier
- 00:17:07 - Tomorrow's Ads Today: The Smart TV Revolution
- 00:20:43 - Capturing Moments: When Culture Fuels Campaigns
- 00:23:27 - Lauren's Korean Age Quandary
- 00:26:46 - The Art of the Share: Content That Catches On
- 00:32:07 - Black Friday Planning: Beat the Election Bump
- 00:35:48 - The Groupon Effect and Black Friday Blues
- 00:38:55 - Parting Wisdom: Laughs, Lessons, and Goodbyes
LINKS AND RESOURCES:
- Search Results for: Lauren Petrullo
- Perpetual Traffic on Telegram
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
607 episodes
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Similar to Perpetual Traffic
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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…
continue reading
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continue reading
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