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Hacking Google Ads for a Shoestring Budget

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Manage episode 341987477 series 82325
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank?

In today's episode, host Kasim Aslam sits down with Regina Bellows to continue the discussion on successfully running ads on a limited budget. Regina and her team have discovered a way to essentially trick Google into making a smart shopping campaign inside Performance Max. Kasim believes this is a truly genius way for marketers to maximize ROI for low-budget accounts.

Listen in to learn more about the "the feed only Performance Max campaign" and how marketers can use the hack to make the most out of every ad dollar.

IN THIS EPISODE, YOU'LL LEARN:

  • How to run ads on a limited budget
  • What is a Feed Only Performance Max campaign?
  • How to control your top-of-funnel ad spend
  • Video remarketing ads and why you should use them
  • Conversion tracking and false positives
  • Vanity metrics you should ignore in your campaigns
  • The biggest opportunity for marketing agencies

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Conversion Optimization Superpowers

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

New Ecommerce Strategies Webinar

  continue reading

648 episodes

Artwork
iconShare
 
Manage episode 341987477 series 82325
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank?

In today's episode, host Kasim Aslam sits down with Regina Bellows to continue the discussion on successfully running ads on a limited budget. Regina and her team have discovered a way to essentially trick Google into making a smart shopping campaign inside Performance Max. Kasim believes this is a truly genius way for marketers to maximize ROI for low-budget accounts.

Listen in to learn more about the "the feed only Performance Max campaign" and how marketers can use the hack to make the most out of every ad dollar.

IN THIS EPISODE, YOU'LL LEARN:

  • How to run ads on a limited budget
  • What is a Feed Only Performance Max campaign?
  • How to control your top-of-funnel ad spend
  • Video remarketing ads and why you should use them
  • Conversion tracking and false positives
  • Vanity metrics you should ignore in your campaigns
  • The biggest opportunity for marketing agencies

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Conversion Optimization Superpowers

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

New Ecommerce Strategies Webinar

  continue reading

648 episodes

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