Go offline with the Player FM app!
354: Why Every Course Creator Should Start A Podcast
Manage episode 397496126 series 165679
If you have ever considered creating an online course, or if you are already a course creator, you have probably thought a lot about marketing that course. The challenge is how to be thoughtful and creative in marketing your course, which becomes a separate income stream for your business. Starting a podcast is one of the best ways to market your course while creating a solid, compound income stream, and we are talking strategy today as I share what I’ve learned through my experience. Join us!
You’ll Learn:
- Why starting a podcast has been one of the most rewarding personal and professional endeavors of my life
- Why podcasts are the perfect way to produce authentic, evergreen content and establish trust
- How a podcast becomes a way to avoid burnout and take self-care breaks while staying consistent with releasing and re-releasing content
- How podcasts allow dynamic ads, which are pure magic (Captivate makes it easy!) and help build your email list
- How the podcasting format allows pre-roll, mid-roll, and end-roll ads to market your courses/resources consistently
- How the “flywheel effect” serves to compound your efforts over time if you leverage your existing course students on your podcast
Resources:
Interested in becoming part of our affiliate program? Learn more at
https://sellingthecouch.com/jointhehealthcasters
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit
Looking to launch a successful podcast?
Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:
412 episodes
Manage episode 397496126 series 165679
If you have ever considered creating an online course, or if you are already a course creator, you have probably thought a lot about marketing that course. The challenge is how to be thoughtful and creative in marketing your course, which becomes a separate income stream for your business. Starting a podcast is one of the best ways to market your course while creating a solid, compound income stream, and we are talking strategy today as I share what I’ve learned through my experience. Join us!
You’ll Learn:
- Why starting a podcast has been one of the most rewarding personal and professional endeavors of my life
- Why podcasts are the perfect way to produce authentic, evergreen content and establish trust
- How a podcast becomes a way to avoid burnout and take self-care breaks while staying consistent with releasing and re-releasing content
- How podcasts allow dynamic ads, which are pure magic (Captivate makes it easy!) and help build your email list
- How the podcasting format allows pre-roll, mid-roll, and end-roll ads to market your courses/resources consistently
- How the “flywheel effect” serves to compound your efforts over time if you leverage your existing course students on your podcast
Resources:
Interested in becoming part of our affiliate program? Learn more at
https://sellingthecouch.com/jointhehealthcasters
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit
Looking to launch a successful podcast?
Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:
412 episodes
Alle episoder
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.