The New Cocktail O'Clock with Melanie Masarin

Sober Curious

Ghia founder Melanie Masarin shares how she came to be a pioneer in the nonalcoholic beverage space, and why quitting drinking was the best she ever did for her productivity and her wellbeing. In the episode we discuss:

-How her upbringing in France informed her drinking choices in later life

-How the drinking culture in France differs from that in the UK and US

-Cutting out alcohol to try to diagnose her stomach issues – and discovering how good it felt not to drink

-Why not drinking is integral to her success as an entrepreneur

-Why taking a month off booze isn’t really enough to experience all the benefits of living alcohol-free

-The prophetic conversation that led to her coming up with the concept for Ghia

-Her go-to drink when there is no Ghia on the menu

-The social value of European “Aperitivo” culture - and why we don’t need alcohol to enjoy it

-Not providing options for non-drinkers as a form of social discrimination

-Why she has over-invested in getting Ghia into hospitality venues and the long-term vision attached to this

-Being “sober curious” with cigarettes and coffee

-Her experiences of the “Cali Sober” scene in LA

Follow Melanie on Instagram @melaniemasarin and get your Ghia at Drinkghia.com, where you can get $10 off your first online order with the code CURIOUS.

Big thanks to Athletic Brewing for partnering on this episode. Get your brews at Athleticbrewing.com and use the code RUBY20 to receive 20% off your online order of any beer or Daypack sparking water products.