Go offline with the Player FM app!
How to Land Your First Major Media Feature with Gloria Chou
Manage episode 382619468 series 2779203
What’s the difference between marketing and PR and do you need both?
Find out from PR professional Gloria Chou in this episode of the Success Genius podcast. Gloria is sharing the three steps to landing your first feature in a major media outlet, how to get on a top-ranked podcast, and the secrets of a high-converting pitch.
Gloria is a Former U.S. Diplomat-turned-PR Guru that cold called hundreds of newsrooms to get unknown, pre-launched clients featured in their dream outlets such as the New York Times, Fast Company, and The Wall Street Journal, with ZERO industry contacts and never paying for a single ad. Now, her mission is to make PR accessible for early-stage entrepreneurs without breaking the bank.
Topics covered in this episode include:
- What PR is
- How to land features at major media outlets
- The secret to writing the best subject line
- How to get on a top-ranked podcast
If you want to find out how to go from being the best-kept secret on the internet to becoming the go-to expert in your niche without spending money on ads or agencies, stick around.
Resources Mentioned:
Get Gloria’s Free Training: https://learn.gloriachoupr.com/ewebinar3
Join Gloria's Signature Program: www.prstarterpack.com
Follow @gloriachoupr on Instagram: https://www.instagram.com/gloriachoupr/
Get My Productivity Toolkit: https://neillwilliams.com/productivity-toolkit-landing-page
Connect with me @neillwilliamscoach on Instagram and Facebook
If you’re loving what you’re learning on this podcast every week - the tools, the strategies, and the brain hacks to build a business you love in 10 hours a week - please follow, rate and review by heading to Apple Podcasts or wherever you listen to podcasts.
Full show notes available at www.neillwilliams.com/podcast
223 episodes
Manage episode 382619468 series 2779203
What’s the difference between marketing and PR and do you need both?
Find out from PR professional Gloria Chou in this episode of the Success Genius podcast. Gloria is sharing the three steps to landing your first feature in a major media outlet, how to get on a top-ranked podcast, and the secrets of a high-converting pitch.
Gloria is a Former U.S. Diplomat-turned-PR Guru that cold called hundreds of newsrooms to get unknown, pre-launched clients featured in their dream outlets such as the New York Times, Fast Company, and The Wall Street Journal, with ZERO industry contacts and never paying for a single ad. Now, her mission is to make PR accessible for early-stage entrepreneurs without breaking the bank.
Topics covered in this episode include:
- What PR is
- How to land features at major media outlets
- The secret to writing the best subject line
- How to get on a top-ranked podcast
If you want to find out how to go from being the best-kept secret on the internet to becoming the go-to expert in your niche without spending money on ads or agencies, stick around.
Resources Mentioned:
Get Gloria’s Free Training: https://learn.gloriachoupr.com/ewebinar3
Join Gloria's Signature Program: www.prstarterpack.com
Follow @gloriachoupr on Instagram: https://www.instagram.com/gloriachoupr/
Get My Productivity Toolkit: https://neillwilliams.com/productivity-toolkit-landing-page
Connect with me @neillwilliamscoach on Instagram and Facebook
If you’re loving what you’re learning on this podcast every week - the tools, the strategies, and the brain hacks to build a business you love in 10 hours a week - please follow, rate and review by heading to Apple Podcasts or wherever you listen to podcasts.
Full show notes available at www.neillwilliams.com/podcast
223 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.