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279 Sales Lessons from a good TV commercial

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Manage episode 388136371 series 2474266
Content provided by Art Sobczak, Cold calling, and Sales trainer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Art Sobczak, Cold calling, and Sales trainer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Most TV commercials are just plain dumb, and often annoying.

However, one company understands sales and persuasive messaging, and gets it right. That's Fisher Investments.

In this episode Art breaks down one of their commercials and points out the sales techniques at work, and how you can use them too.

  continue reading

292 episodes

Artwork
iconShare
 
Manage episode 388136371 series 2474266
Content provided by Art Sobczak, Cold calling, and Sales trainer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Art Sobczak, Cold calling, and Sales trainer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Most TV commercials are just plain dumb, and often annoying.

However, one company understands sales and persuasive messaging, and gets it right. That's Fisher Investments.

In this episode Art breaks down one of their commercials and points out the sales techniques at work, and how you can use them too.

  continue reading

292 episodes

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