164: Q4: What’s Working This Year Versus Last Year on FB & IG

The Ecommerce Influence Podcast

Today, we’re continuing our theme of “things you should do right now to prepare for Q4”.

I’m not going to let you get to the end of October without a plan for the holidays. Not this year. We're going to start early so you can avoid that annual freakout.

In this episode, Andrew and I share the key differences between Facebook and Instagram advertising this year and last year. There are a lot of similarities (creating good offers, creative, etc) but we’ve noticed some big changes and in this episode we’ll help you approach Q4 with your Facebook and Instagram ads the right way. Enjoy!

Episode Highlights

• 5:17 Here are the big differences between this year and last year when it comes to marketing with Facebook & Instagram.
• 13:11 Why you should be separating out ad placement and setting up ads that only run on Instagram in Q4.
• 14:35 How to social proof your ads and why this process is so valuable.
• 17:45 The changes in how Facebook lets you bid in the auction and the approach you should take during Q4.
• 21:10 Andrew's 3 phases of Q4 and how you should approach your ad objective through each phase.
• 24:34 Facebook inventory in the Newsfeed will max out during the holidays. Here are a few other placements you should be considering.

Links and Resources

• Brand Growth Experts
• Foxwell Digital

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Sponsor

This episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.

I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.