Promoting Your Practice Without Feeling Slimy, Sleazy or Overwhelmed with Ericka Eller

The Health & Wellness Practitioners Podcast

Promoting Your Practice Without Feeling Slimy, Sleazy or Overwhelmed with Ericka Eller

DR.DANIELLE: Hello, everyone. Welcome to the podcast today. Ericka Eller is part of the foot traffic team. And if you haven't heard of The Foot Traffic Team there's The Foot Traffic Podcast who I think is hosted by Stacy Tuschel and Ericka works alongside Stacy. So she is here today to share with us, um, lots of things. Ericka is as passionate as I am about helping people prevent burnout in their work. We're gonna talk about a surprising way, probably that you haven't considered, that's gonna help you have more of that work life balance that we're all seeking, that feels so elusive, but is real. It is a verb instead of a noun. Okay. So Ericka, why don't you go ahead and introduce yourself and share a bit about who you are and what you do.

ERICKA: Yeah. Hi, thanks so much for having me. I'm really excited for this conversation and just feeling really hopeful to add some incredible value for your listeners and help them to see that there is a lot easier way to build their business without, like you said, burning out and just feeling that constant state of overwhelm that a lot of us can feel as we're just getting started and even as you just continue to notice growth.

DR. DANIELLE: Yes.

ERICKA: Yeah. So, as you mentioned, I work with Stacy Tuschl, she is the founder and CEO of Foot Traffic and she has The Foot Traffic Podcast. Then we have our signature program, The Foot Traffic Formula and I am a head coach and I'm also head of sales for that program and within the company. I’m in the program with all of our members. My strategies are very sales centric so all of the trainings that I do are very much on how to increase your revenue through sales strategies within your marketing. But I am also very strong with mindsets and we get a lot of entrepreneurs that come into the program that are very excited about the possibility of building their business, but there's still that trepidation of, will it work? And will I be the unicorn that your strategies don't work for? So, you know, just kind of really helping to bust a lot of the myths that are out there about business and what business has to be in order to be successful, what it has to look like. I just love what I get to do because I get to come alongside our members and business owners and help them to see that it is possible for them to succeed and not completely burn out.

OVERCOMING THE FEAR OF SALES

DR. DANIELLE: Okay. So right away, I can tell you that a lot of the people that listen to this podcast are gonna hear the word sales, or even the word marketing, and they're like, “run!” I know they don't wanna listen. I think it's a perfect combination that you focus on helping people with sales. I'm sure you have an amazing skill set in that, and the mindset piece, because fear of sales comes from a good intention, but it is a fear. It's a fear!

ERICKA: Yeah. Well, and I think a lot of it comes from past experiences that you've had where you've been sold to and it didn't feel good. It felt like someone just came at you out of a left field. They didn't know you. They didn't know what you needed and they were trying to sell you something. And, you know, as you're trying to nicely say, “no thank you”, they're still coming at you. But meanwhile, they have not built a relationship with you. There is zero rapport. They do not know what your needs are. They do not know what problems you face and they don't even know if you have the problem that their product is a solution for, their product, or their program, or their service. We get that all of the time.

I get to look at every member that comes in through our program, they fill out an intake form. One of the questions that we ask is, what is the one thing that you're most worried about or what do you not enjoy in your business right now? I’d say probably 90% of people say, I don't wanna sell; I don't like selling. So that's where I come in to really help them let go of that fear that they have, that's tied to selling, because the reality is, if you have a business, there is a product, a program, or a service that you are trying to get people to be a part of. Right? So you are selling. But when you think of it, from a standpoint of you are serving, you are helping someone, you are making someone's life better. You are helping them to transform who they are right now into the person that they want to be or into the business or whatever it is that you are promising as that transformation that you know, and wholly believe that what you have will do that. Right? So, when you think of your business, in that light of I'm here to help someone I'm here to serve the feeling and the actions are so much different from, uh, I don't wanna sell. I don't wanna put myself out there. I don't wanna do that because then you kind of get stuck in that place of stagnation because you don't wanna take action. So your results are directly impacted on both of those thoughts, whether you are excited to serve and to help, or whether you are holding back because you don't wanna appear salesy.

DR. DANIELLE: That's the thing I hear all the time is that they don't wanna feel salesy or appear salesy. They're afraid that other people will think that they're sales and I can definitely relate to that. There are many things that I've learned about business now, after being a business owner for 10 years where I can look back and go, oh yeah, I didn't wanna do that because I was afraid of what people would think about me. Not because I couldn't learn how to do that. I'll add to that, I could have grown my business much faster if I hadn't had the fear holding me back from doing things that I could have been doing.

ERICKA: Yeah. And the thing is, fear is a natural emotion and we can lean into that. But we can also acknowledge and recognize that fear is coming from a thought so just interrupt the thought and change it. I always tell our clients you're so focused on what can go wrong or why you don't wanna do something, but can we give equal time to the thought of how it could go right? When you do that your brain starts to kind of pick up on, oh, well wait, okay, this is a new thing, let's spend a little bit of time here. At first it's uncomfortable because you've never done it. And when you've been so focused on why it won't work, you know why you're gonna be the exception to this, what people are, think that's everything that you are going to find and you are going to recognize as truth, but until you keep pressing into. I have something that's gonna change people's lives. I have something that's going to change the impact of someone's health and generate to come because of whatever that is. When you get excited about that, you show up entirely differently.

SHIFTING YOUR PERSPECTIVE ON PROMOTING YOUR HANDS- ON PRACTICE

DR. DANIELLE: The people that listen to this podcast are healers. And in my opinion, the most important work that we can be doing on the planet right now is healing. Healing ourselves, healing each other. I just share that for anyone that's listening. That's like, well, yeah, what I do is important. What you do is vitally important for how the world moves forward in a new way; in a variety of ways. That can mean a lot of different things. It means all the things too, at the same time. One of the threads I w...