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Becoming a culturally fluent brand through semiotics
Manage episode 376769100 series 2889619
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Ever wonder how to reconcile what consumers say and think with how they're actually behaving?
The answer lies in understanding how they interact with culture.
Listen to our latest podcast to learn how semiotics can:
- Fuel culture-led strategies
- Unlock blue ocean innovation
- Help you create passionate and bold messaging that inspires consumers
Dive even deeper into the application of semiotics in our latest white paper, Signs, Codes & Trends: How semiotics can align your brand with culture.
If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.
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