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Up for grabs: 87 billion restaurant eating occasions
Manage episode 372364756 series 2889619
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You read that right: nearly one quarter of all US adult eating occasions involve restaurant sourcing, which points to plentiful opportunities for both foodservice providers and their competitors.
But restaurant occasion priorities are dynamic and complex. For example, health was historically at the bottom of consumers’ priorities when dining out. But recently freshness, health and sustainability have emerged as key attributes for restaurant sourcing, as demonstrated by the evolution of fast-casual restaurants like Sweetgreen or CAVA.
So how can foodservice providers (and their competitors) win consumer selection? Listen to our latest podcast episode for a look inside our Restaurant Need State Framework, which helps contextualize and illuminate consumers’ restaurant sourcing motivations from casual takeout to fine dining.
Get the full report on restaurant sourcing motivations
For even deeper insights on restaurant sourcing, check out our latest Compass Eating Occasions report: Reliance on Restaurants: an American Eating Occasions Perspective.
Connect with Shelley Balanko to see how Compass data can help inform your strategy: shelley@hartman-group.com.
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