Content Marketing vs. Advertising: Which Is Best for Your Gym or Fitness Studio? Ep. 80

The Optimal Aging Podcast

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1+ y ago 18:06

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If you th`ink you don’t need content in your marketing, think again.

You do – even if you regularly advertise on Facebook. You can’t rely on that. Content MUST be a part of your communications strategy in promoting your business and promoting yourself as the local go-to expert on fitness over 50.

I get into all this on this weeks episode of the Optimal Aging Podcast by posing – and ultimately answering – a provocative question: Which is best for your business, content marketing or advertising?

Also, a reminder to take advantage of the business training event put on by the Functional Aging Institute Oct. 20-21 in Nashville. Use discount code FAIMM50 get 50 percent off. Register here: https://faievents.securechkout.com/nashville-2022

Resources and Links

Functional Aging Institute

Prime Fit Content – Engage the over-50 market

Naamly – Support our advertiser, who helps you keep in touch with your members

130 episodes

#Fitness #Jay Croft #Fitness Over 50 #Active Aging #Baby Boomers #Exercise #Physical Fitness #Wellbeing After 50 #Function Fitness #Content Marketing