084: [FEMALE STORIES] Zen, Sustainability, & Balancing Entrepreneurship with Susan Griffin-Black, Co-Founder of EO Products

The Other Way

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I am so excited to welcome our next guest - a very special mentor of mine, Susan Griffin-Black, co-founder of EO Products. Today we're joining Susan as she shares her journey across fashion, Founding EO products, her Zen practice, and motherhood.

Susan talks about balancing the demands of entrepreneurship with mindfulness while raising a family and staying true to her values. Her story is filled with incredible moments from her early days at Esprit to discovering the wellness industry at Neal’s Yard in London.

We also dive into the challenges of growing EO Products from her garage and the balance between work and life. Plus, hear her insights on ethical business, funding, and building a company that aligns with family values.

This episode is perfect for aspiring entrepreneurs who want to create sustainable, values-driven businesses!

About Susan:
Susan is a proud mama of two wildly creative artists and is now a joyful grandma, too! She’s also the heart and co-founder/co-CEO of EO Products, a personal care brand that started in her garage in 1995. Alongside her partner Brad, Susan set out to make the magic of pure essential oils something everyone could experience. Since 1997, they’ve been crafting their products right in Marin, staying true to their roots. It all began with a simple stockpot of shower gel in their garage, and now it’s become a journey they never could have imagined—one led purely by passion and a whole lot of heart.

Connect with Susan:
IG: sgriffinblack & eoproducts
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Chapters

1. 084: [FEMALE STORIES] Zen, Sustainability, & Balancing Entrepreneurship with Susan Griffin-Black, Co-Founder of EO Products (00:00:00)

2. Entrepreneur, Mother, Zen Practitioner (00:00:02)

3. Building a Sustainable Business Together (00:14:57)

4. Building a Values-Driven Business (00:22:38)

5. Balancing Values and Bottom Line (00:32:31)

6. Balancing Business, Motherhood, and Identity (00:38:35)

7. Podcast Growth and Discount Offer (00:50:22)