#117: Taylor Knox #2 - Energy Drink Label Design at NutraMedia

The PricePlow Podcast

Taylor Knox of NutraMedia is back for his second installment of the PricePlow Podcast. This time, we met early in the morning before SupplySide West 2023, where we had a great conversation about energy drink labels.

Taylor already explained their label design process and “brand therapy” on Episode #087, but this episode is almost entirely about energy drink design and the business surrounding it.

If you want an epic energy drink label — nearly on par with what the geniuses at GHOST have been able to do — but don’t want to pay the extreme amounts of money it takes to make it, then TK and his team at NutraMedia are your team.

Video Version on YouTube:

https://www.youtube.com/watch?v=gWYROJfiXYQ

https://blog.priceplow.com/podcast/taylor-knox-energy-drink-labels-117

(Apologies for the audio, someone lost the memory card with the microphone audio so we had to use the camera’s backup audio)

Show Notes: Going to Brand Therapy with Taylor Knox

• (0:00) – (Re-)Introductions
• (6:30) – Can Design
• (16:30) – Manufacturing Costs
• (22:45) – On Imitation
• (32:00) – Regulatory Landscape
• (49:45) – The Complexity of Design
• (1:04:15) – Texture and Effects
• (1:11:30) – Intricate Details
• (1:19:45) – Expansion
• (1:23:00) – The Branding Future of PricePlow

Where to follow Taylor and NutraMedia

• Taylor Knox on LinkedIn
• NutraMedia on LinkedIn
• NutraMedia’s website: NutraMedia.co

Thank you TK for coming to our incredible BNB in Vegas before heading to the SSW Expo.

As always, subscribe to the PricePlow Podcast and leave us a 5-star review on your platform of choice!