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How Two Strangers Partnered to Sell $1mm in Jerky

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Manage episode 283884102 series 1402157
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

After leaving his 20-year engineering career to become a local marketing consultant, Dustin Riechman discovered a jerky so good that he decided to pitch a relative stranger on a business partnership that resulted in $1mm in sales in two years.

  • The mindset that gave him the confidence to quit his job
  • Keys to building realtionships with potential business partners
  • How they launched with grassroots marketing efforts
  • How having parallel local and national strategies worked well
  • The power of podcast appearances (and how it got their products into WalMart)

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Sponsors

Never miss an episode

Help the show

What's Kurt up to?

  continue reading

491 episodes

Artwork
iconShare
 
Manage episode 283884102 series 1402157
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

After leaving his 20-year engineering career to become a local marketing consultant, Dustin Riechman discovered a jerky so good that he decided to pitch a relative stranger on a business partnership that resulted in $1mm in sales in two years.

  • The mindset that gave him the confidence to quit his job
  • Keys to building realtionships with potential business partners
  • How they launched with grassroots marketing efforts
  • How having parallel local and national strategies worked well
  • The power of podcast appearances (and how it got their products into WalMart)

Show Links

Sponsors

Never miss an episode

Help the show

What's Kurt up to?

  continue reading

491 episodes

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