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227: Social Media or Ads? What’s Best to Market Your Program?
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In this episode we explore the relationship between social media and ads in marketing programs. While both are important, social media presents challenges such as heavy competition, algorithm limitations, and the need for constant posting, resulting in slow progress. On the other hand, ads offer a more predictable and faster way to reach potential clients with control over content testing and audience targeting.
Discover why relying solely on social media for program sales can be challenging due to the time it takes to build trust and engagement. Instead, ads prove effective for rapidly growing an email list of qualified leads, allowing relationships to be nurtured before offering program enrollment or sales calls.
Learn how combining a social media presence with paid ads is crucial for maintaining consistency in messaging across platforms while focusing on building relationships through email marketing. A balanced approach that utilizes both organic and paid strategies yields better results in lead generation, nurturing, and eventual conversions.
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