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HTMA is NOT a Niche
Manage episode 429006576 series 3435226
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In this episode, Kendra Perry clarifies the difference between niches and methods in marketing, focusing on HTMA (Hair Tissue Mineral Analysis).
She stresses that a profitable niche should address the people you help, the problem you solve, and the outcome you achieve, rather than focusing solely on specific methods.
You will learn the importance of selling solutions to significant problems, with practical examples shared throughout.
In this episode:
- What Defines a Profitable Niche?
- Clarifying the Difference Between Niches and Methods
- You Cannot Market and Sell a Method
- How to integrate functional testing into a niche statement
Episodes you may also enjoy:
Episode 182: MASTERCLASS: How to Find your Profitable Niche
Episode 224: Create a Lead Generating Freebie
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