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In a difficult week for Los Angeles, we hope this episode can provide a little bit of respite. Jessica Shaw is joined by Keely Flaherty from Tudum for a deeper dive into the gripping limited series, American Primeval , starring Betty Gilpin and Taylor Kitsch. Then also talk about the delightful return of Cameron Diaz and Jamie Foxx in the new action comedy, Back in Action , directed by Seth Gordon. Follow Netflix Podcasts for more and read about all of the titles featured on today’s episode exclusively on Tudum.com .…
Data driven decision making with Uber Eat’s Chip Koziara
Manage episode 266122524 series 2706804
Content provided by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Chip is the Manager of Strategy and Planning at Uber Eats. He has tremendous experience in pricing and partnership strategy. Here are just a few of the topics we discussed in this episode:
- Being data driven with your team
- When do you know when you have enough data and are ready to make a decision
- Using search data to augment your inventory of customer selection
- How to make the business case once you have the data
- How to get started with data driven decision making
Resources
Getting in touch with Chip
28 episodes
Manage episode 266122524 series 2706804
Content provided by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Chip is the Manager of Strategy and Planning at Uber Eats. He has tremendous experience in pricing and partnership strategy. Here are just a few of the topics we discussed in this episode:
- Being data driven with your team
- When do you know when you have enough data and are ready to make a decision
- Using search data to augment your inventory of customer selection
- How to make the business case once you have the data
- How to get started with data driven decision making
Resources
Getting in touch with Chip
28 episodes
All episodes
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Customer Conversations
1 Understanding the Demand Side with The Re-Wired Group’s Bob Moesta 50:36
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50:36Bob is the President and CEO of the Rewired Group, a pioneer of Jobs to Be Done, the author of the Jobs to be Done Handbook and his latest work Demand Side Sales. On this week's episode of Customer Conversations, Stuart and Bob cover Defining and applying the demand side Where to start with identifying the “struggling moment” The limitations of correlation in assessing customer behavior An atomistic approach to the customers buying timeline Trading off money, time and knowledge What causes the transition from passive to active looking Resources: Demand Side Sales, by Bob Moesta - https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q The Jobs-To-Be-Done Handbook, by Bob Moesta - https://www.amazon.com/Jobs-be-Done-Handbook-techniques-application/dp/1499339232 Shape Up, by Ryan Singer - https://basecamp.com/shapeup Jobs-To-Be-Done Radio - http://jobstobedone.org/topics/radio/ The Disruptive Voice Podcast - https://www.hbs.edu/forum-for-growth-and-innovation/podcasts/disruptive-voice/Pages/default.aspx Connecting with Bob: Connect with Bob on Youtube - https://www.youtube.com/user/bmoesta/videos Connect with Bob on LinkedIn - https://www.linkedin.com/in/bobmoesta/…
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Customer Conversations
1 Building an Ecommerce Presence for a Major Brand with Maytex’s Michael Callahan 28:59
28:59
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28:59Michael Callahan is Vice President of eCommerce and Transformation for Maytex and Zenith Home Corp. Michael started his career in large CPG companies and has worked on national brands like Mr. Coffee, CrockPot and T-fall. Over the past 15 years, Michael has been transforming organizations to think Consumer and Digital First. He believes that the key to running any successful eCommerce business is full organizational integration… The words he lives by are “Work Hard, Stay Humble”. On this weeks Customer Conversations, Sean and Michael cover What it means to build a digital strategy Managing necessary organizational change Interchange from digital to brick and mortar Ensuring complementary online and offline strategies What can be done to reduce "friction" for the consumer Determining whether or not to offer DTC Resources: Digital Commerce 360 - https://www.digitalcommerce360.com/product/b2b-ecommerce-market-report/?utm_source=GA&utm_medium=CPC&utm_campaign=2020B2BECMarket&gclid=CjwKCAjw4rf6BRAvEiwAn2Q76jrjpcDb0pI8rREID_ok2doy1vfIW0gsHZ_2Z4FyeFFShhaoxCs3eBoCC-gQAvD_BwE Digital Shelf Institute - https://www.salsify.com/digitalshelfinstitute The Digital Transformation Playbook - https://www.goodreads.com/book/show/27797899-digital-transformation-playbook The Retail Ecommerce Playbook - https://www.forrester.com/playbook/The+Retail+eCommerce+Playbook+For+2020/-/E-PLA440 Connecting with Michael Connect with Michael On LinkedIn - https://www.linkedin.com/in/michael-g-callahan-b3331516/ Connect with Michael Over Email at michaelc@maytex.com…
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Customer Conversations
1 Going Beyond Your Early Adopters with UpKeep’s Jeff Ignacio 24:52
24:52
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24:52Jeff Ignacio is the Head of Revenue and Growth Operations at UpKeep, managing the Go To Market Systems and Enablement teams. Prior to working at UpKeep Jeff spanned a variety of roles at both large tech firms such as Accenture, Intel, Google, and high growth ventures such as Vizier (viz-ier) and PatientPop. In this episode of the Customer Conversations podcast, Sean and Jeff cover The difference between product fit vs. go to market fit Expanding from early adopters and engaging the early majority Monitoring a customers risk profile Defining and managing a post-sales cycle Resources: Product Lifecycle - https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091 Crossing The Chasm - https://www.goodreads.com/book/show/61329.Crossing_the_Chasm Sales Enablement Podcast - https://www.ringdna.com/sales-enablement-podcast-with-andy-paul Connecting with Jeff: Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffbethechange/…
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Customer Conversations
1 Shaping strategy with Basecamp’s Ryan Singer 40:57
40:57
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40:57Ryan currently leads product at Basecamp, is the author of Shape Up and the host of the Synthetic a Priori podcast. Here are a few of the topics we’ll talk about on this episode of Customer Conversations: The role and goals of customer research in the shaping process The workflow breakdown of the ‘jobs to be done’ framework Using research in your pitch The main goal of prototyping your product Connect with Ryan Follow Ryan on Twitter…
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Customer Conversations
1 Customer support from cost center to profit driver with Gorgias’s Lucas Walker 33:55
33:55
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33:55Lucas currently leads product marketing and strategic partnerships at Gorgias and has previously founded successful companies including Venngage and Treats Happen. Here are a few of the topics we’ll discuss on this episode of Customer Conversations: Actionable steps towards improving your customer support Generating profit from customer support Reducing friction to purchase Why you should always have an offer or promo for customers Connect with Lucas Gorgias.com Text him at 416.388.4470…
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Customer Conversations
1 Bootstrapped to booming with Tuple’s Ben Orenstein 32:42
32:42
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32:42Ben is the CEO and co-founder of Tuple (the best pair programming app for remote teams). He is also the host of one of my favorite podcasts the Art of Product, a former Thoughtbotter and the creator of several educational products for Rails developers. Here are only a few of the topics we’ll discuss on this episode of Customer Conversations. An update on progress at Tuple Keeping your finger on the pulse of your customers needs Building a product for developers and the importance of understanding your audience Soliciting feedback from customers from different channels Connecting with Ben Tuple’s website Follow Ben on Twitter The Art of Product Podcast…
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Customer Conversations
1 Voice of the customer to copy that converts with Nikki Elbaz 32:48
32:48
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32:48Nikki Elbaz is a persuasive copywriter and email specialist at CopyHackers who’s written revenue generating content for brands including Shopify Plus, Doodle and Resident Home. She’s an expert in using research to understand why customers buy (and writing emails that make them do just that) and has shared her research knowledge for Product Led Institute, Bossitude Academy and CXL. Here are just a few of the topics we’ll discuss on this episode of Customer Conversations. How to be a persuasive copywriter What it means to be data driven in copy How to get Voice of the Customer (VoC) data Getting emotional data from customers How to know if you VoC data is representative of your customer base Different strategies to leverage to get customers to speak with you Resources Paper form Google sheets Connecting with Nikki NikkiElbaz.com…
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Customer Conversations
1 Positioning for growth using customer insights with Customer Intelligence Institute’s Lorin McCann 33:32
33:32
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33:32Lorin is the Founder of the Customer Intelligence Institute. She has worked with dozens of high-growth companies including best-in-class startups, emerging market leaders, and unicorn companies to contribute to successful exits and record quarters. Here are only a few of the topics we’ll discuss in this episode of Customer Conversations with Lorin. Early warning signs for companies that may have a positioning problem The first step towards repositioning around your customer Finding the customers, getting the conversation started and what to ask them Making sure you’re actually getting valuable data from your customer conversations Resources Customer Intelligence Institute Connecting with Lorin Connect with Lorin on LinkedIn…
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Customer Conversations
1 Leveraging AI and Automation for Growth with IMVU’s Lomit Patel 36:06
36:06
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36:06Lomit is the VP of Growth at IMVU. He is also the best selling author of the Lean Startup series book, Lean AI as well as a public speaker and startup advisor. Lomit has a ton of experience getting companies to and through the rocketship growth phase. Here are just a few of the topics we discussed in this episode: Monetization strategies for your high growth startup Extracting value out of customer data to help you grow the business Identifying the right users to grow LTV ( lifetime value ) How to properly use automation to grow faster Thinking about product growth in terms of use cases The inspiration behind his hit book, Lean AI Resources Lean AI by Lomit Patel Marketing automation tech - Nectar9 Lomit’s website & blog Connecting with Lomit Connect with Lomit on LinkedIn…
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Customer Conversations
1 Understanding your customer with Wonderment’s Jessica Meher 31:39
31:39
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31:39Jessica is the Co-Founder and CEO of Wonderment. Wonderment helps e-commerce merchants grow and scale their businesses. She has tremendous experience in marketing and startups. Her career expertise has included working at HubSpot, InVision and Techstars. Here are just a few of the topics we discussed in this episode: How Wonderment came to be User journey, pain points and why coding can wait Mastering customer research for product Avoiding bias in your research Operationalizing your product research Understanding the why behind what your building Resources The Right It Reaching out to Jessica Wonderment Follow Jessica on Twitter Connect with Jessica on LinkedIn…
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Customer Conversations
1 Data driven decision making with Uber Eat’s Chip Koziara 27:28
27:28
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27:28Chip is the Manager of Strategy and Planning at Uber Eats. He has tremendous experience in pricing and partnership strategy. Here are just a few of the topics we discussed in this episode: Being data driven with your team When do you know when you have enough data and are ready to make a decision Using search data to augment your inventory of customer selection How to make the business case once you have the data How to get started with data driven decision making Resources Chip’s website Subscribe to Chip's Newsletter Getting in touch with Chip Connect with Chip on LinkedIn…
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Customer Conversations
1 Customer led growth with Elevate’s Claire Suellentrop 31:52
31:52
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31:52Claire is the Co-Founder of Elevate & Forget the Funnel. She has tremendous experience in SaaS marketing and growth. Here are just a few of the topics we discussed in this episode: What customer-led growth means and how to nail it The difference between customer-led and product-led The importance of creating the experience the customer needs How to get started leveraging customer insights How to think about the volume of customer insights you need Getting started with better understanding your customers Connecting with Claire Elevate Forget The Funnel Follow Claire on Twitter…
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Customer Conversations
1 Why you need qualitative data to improve your product with Delighted’s Caleb Elston and Charles Studt 45:51
45:51
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45:51Caleb Elston is the Co-Founder and CEO of Delighted. Charles Studt is Head of Marketing at Delighted. Together they make a rockstar team of experts passionate about making your product better through customer feedback. Here are just a few of the topics we’ll discuss in this episode: The awesome story of how Delighted started Why you should dog food your own product (dogfooding) How to build a B2B product with a B2C mindset (and the pros & cons of this strategy) Why you need more than NPS data The importance of qualitative data to drive your product forward How to increase the mindshare of your team by getting to the customer Why Delighted funnels customer data back into their Slack account Resources Back to business from Delighted (Free resources, thanks Delighted!) Reaching out to the Delighted team Email the team at hello@delighted.com Bonus Tip - “A ton of value lies with your customer success team” - Caleb Elston…
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Customer Conversations
1 The power of customer research with the author of The Mom Test Rob FItzpatrick 41:15
41:15
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41:15Rob Fitzpatrick is a serial entrepreneur and author of the classic customer research book, The Mom Test. Rob talks to us about the importance of customer research as it applies to your business through the various stages of growth. Here are just a few of the topics we’ll discuss in this episode: The incredibly cool story of how The Mom Test came to be Conducting customer research through different stages of growth Overcoming objections to customer research How to make customer research a routine Why sales is all about having learning goals The importance of forming organizational habits Resources The Four Steps to the Epiphany by Steve Blank Never Split the Difference by Chris Voss This is Marketing by Seth Godin The Mom Test by Rob Fitzpatrick Reaching out to Rob Follow Rob on Twitter Connect with Rob on LinkedIn Send Rob and email at rob@robfitz.com…
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Customer Conversations
1 Rapidly iterating to engaging content with VideGro’s Jenko Kent 29:58
29:58
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29:58Jenko Kent is the founder and creative director at VideGro and has spent almost a decade directing and creating engaging video content that drives serious ROI for DTC brands. In this episode, Jenko shares: Why rapid iteration beats perfect planning for creating content. The process VideGrow uses go drive outsized returns for brands. The types of video content best suited for each stage of your customers journey. Resources VideGro Website Reaching out to Jenko Email Jenko at Jenko@videgro.co On Twitter @JenkoKent…
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