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Building Relationships in Government Sales
Manage episode 283348978 series 2848528
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With the need for trust and relationships in selling to government established in earlier episodes, we share the key steps for building those relationships. There are certain best practices, even some rules, at play. There are also definitive steps you can take to help your prospects see the benefits of having a relationship with you. It's work, but the rewards can be very nice.
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