Go offline with the Player FM app!
Reason-Driven Selling With Phillip Swan—The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
Manage episode 431838576 series 3014012
In this conversation, Wes and Phillip Swan discuss various topics, including their love for Scotland, the importance of customer-centricity in business, the role of AI in marketing, and the need for critical thinking in the age of AI.
Phillip shares his journey in sales and marketing, emphasizing the value of understanding the customer and creating simple, impactful experiences.
He also provides insights on leveraging AI tools to enhance marketing efforts and the importance of avoiding hallucination in AI-generated content.
The conversation highlights the need for businesses to adapt to changing buyer behaviors and the potential of AI to automate and scale processes.
In this conversation, Phillip Swan and Wes discuss various topics related to business, technology, and sales. They touch on their experiences at the Air Force Academy, the importance of trust in sales, the role of data in decision-making, and the need for reason-driven decisions.
Phillip emphasizes the significance of creating a seamless customer experience and the importance of culture in building a successful brand. He also shares that his company works with C-suite executives and helps companies unlock revenue growth and scale.
Overall, the conversation highlights the need for critical thinking, effective communication, and a customer-centric approach in business.
00:00 Introduction and Love for Scotland 03:08 Creating Impactful Experiences and Understanding the Customer 08:22 The Power of Customer-Centricity in Driving Business Growth 13:30 Leveraging AI Tools for Marketing Success 17:57 Avoiding Hallucination in AI-Generated Content 24:22 The Importance of Critical Thinking in the Age of AI 26:25 Adapting to Changing Buyer Behaviors and Building Digital Relationships 30:08 Reason-Driven Decisions vs. Data-Driven Decisions 33:58 Creating a Seamless Customer Experience 39:22 The Role of Culture in Building a Successful Brand 45:18 Unlocking Revenue Growth and Scaling a Business
Market like you mean it.
Now go sell something.
Name your price for the Make Every Sale Program here: https://saleswhisperer.gumroad.com/l/OiXZk
SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun!
https://www.youtube.com/@TheSalesWhispererWes
-----
Connect with me:
Twitter -- https://twitter.com/saleswhisperer
TikTok -- https://www.tiktok.com/@thesaleswhisperer
Instagram -- http://instagram.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
Facebook -- https://www.facebook.com/wes.sandiegocrm
Facebook Page -- https://www.facebook.com/thesaleswhisperer
Vimeo -- https://vimeo.com/thesaleswhisperer
Podcast -- https://feeds.libsyn.com/44487/rss
YouTube — https://www.youtube.com/@TheSalesWhispererWes
Sales Book -- https://www.thesaleswhisperer.com/c/way-book
BUSINESS GROWTH TOOLS
https://12WeeksToPeak.com
https://CopyByWes.com
https://CRMQuiz.com
https://TheBestSalesSecrets.com
https://MakeEverySale.com
https://www.TheSalesWhisperer.com/
https://www.thesaleswhisperer.com/c/ipa
646 episodes
Manage episode 431838576 series 3014012
In this conversation, Wes and Phillip Swan discuss various topics, including their love for Scotland, the importance of customer-centricity in business, the role of AI in marketing, and the need for critical thinking in the age of AI.
Phillip shares his journey in sales and marketing, emphasizing the value of understanding the customer and creating simple, impactful experiences.
He also provides insights on leveraging AI tools to enhance marketing efforts and the importance of avoiding hallucination in AI-generated content.
The conversation highlights the need for businesses to adapt to changing buyer behaviors and the potential of AI to automate and scale processes.
In this conversation, Phillip Swan and Wes discuss various topics related to business, technology, and sales. They touch on their experiences at the Air Force Academy, the importance of trust in sales, the role of data in decision-making, and the need for reason-driven decisions.
Phillip emphasizes the significance of creating a seamless customer experience and the importance of culture in building a successful brand. He also shares that his company works with C-suite executives and helps companies unlock revenue growth and scale.
Overall, the conversation highlights the need for critical thinking, effective communication, and a customer-centric approach in business.
00:00 Introduction and Love for Scotland 03:08 Creating Impactful Experiences and Understanding the Customer 08:22 The Power of Customer-Centricity in Driving Business Growth 13:30 Leveraging AI Tools for Marketing Success 17:57 Avoiding Hallucination in AI-Generated Content 24:22 The Importance of Critical Thinking in the Age of AI 26:25 Adapting to Changing Buyer Behaviors and Building Digital Relationships 30:08 Reason-Driven Decisions vs. Data-Driven Decisions 33:58 Creating a Seamless Customer Experience 39:22 The Role of Culture in Building a Successful Brand 45:18 Unlocking Revenue Growth and Scaling a Business
Market like you mean it.
Now go sell something.
Name your price for the Make Every Sale Program here: https://saleswhisperer.gumroad.com/l/OiXZk
SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun!
https://www.youtube.com/@TheSalesWhispererWes
-----
Connect with me:
Twitter -- https://twitter.com/saleswhisperer
TikTok -- https://www.tiktok.com/@thesaleswhisperer
Instagram -- http://instagram.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
Facebook -- https://www.facebook.com/wes.sandiegocrm
Facebook Page -- https://www.facebook.com/thesaleswhisperer
Vimeo -- https://vimeo.com/thesaleswhisperer
Podcast -- https://feeds.libsyn.com/44487/rss
YouTube — https://www.youtube.com/@TheSalesWhispererWes
Sales Book -- https://www.thesaleswhisperer.com/c/way-book
BUSINESS GROWTH TOOLS
https://12WeeksToPeak.com
https://CopyByWes.com
https://CRMQuiz.com
https://TheBestSalesSecrets.com
https://MakeEverySale.com
https://www.TheSalesWhisperer.com/
https://www.thesaleswhisperer.com/c/ipa
646 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.