Booker Software Helps You Schedule Your Spa and Salon Appointments

Inbound Marketing Expert Wes Schaeffer The Sales Whisperer® Hosts The CRM Sushi Podcast

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6+ y ago 46:18

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http://www.thesaleswhisperer.com/blog/sharpspring-crm

http://ReferWes.com

http://BestCRMForMe.com

Alexander Lalonde
Health, wellness, beauty, spas, tanning, waxing
Mobile-friendly booking engine
Can be white-labeled via their API
Operates like an airline
- Resource-based
- Time
- Employee
- Price
- Realtime
- Tiers / exerience level
- Level 1 PCI compliant
  - Take a deposit
  - Hold credit card
  - Pre-pay
  - Accept cancellation policy
33% of Millenials will never pick up a phone to book a reservation
70%+ of traffic is on mobile
"Match or beat" merchant account policy with three partners
- Clover Mini card-swipe
- Client-facing terminal (Chip-reader, Apple Pay, Tip, Receipts)
Use Booker's tab for Walk-Ins
Same framework as Google Calendar
- Add manually for call-ins
- Added to CRM
- Staff notified based on their preferences
Pre-check-in feature
Set-it and Forget-it reminders (email and text)
- Frederick
  - Acquired 18 months ago for 2-way texting
  - Smart marketing / rescue lost customers
  - Setup suggested services
  - Do a drip campaign with discount thresholds
  - Smart AI to learn from the interaction of the customer
  - Full email blasts
  - Feedback and reviews
  - NPS—Net Promoter Scores
Side panel for fast check-in and check-out
SaaS / Cloud-based
Apple and Android apps with branded apps if interested
Saves credit cards securely, which streamlines membership subscriptions
Full-featured CRM
- Profile photo
- Progress notes with date and time stamp
- Appointments
- Orders
- Purchases
- Segment your list
- Customizable fields
  - Basic
  - Standard
  - Plus (best if you need intake forms with custom information)
- Staff
  - Salary structures
  - Schedule
  - Time clock
  - Payroll (access granted to contractors)
- Products
  - Vendors
  - POs
  - Inventory levels
- Reports / Business Intelligence
  - Easy, informative dashboards (run on mobile)
  - Customer App
  - Direct interface to Google
  - Yelp
  - Facebook
  - Referrals
  - Groupon
  - Magazine Ads
  - Newspaper Ads
Month-to-Month contracts
Less than a typical cell phone bill
Embrace the change! Get off of pen and paper and get on Booker.
- You get the onboarding help you need

46 episodes

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