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Wicked Reports

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Archived series ("Inactive feed" status)

When? This feed was archived on April 06, 2021 13:12 (3+ y ago). Last successful fetch was on December 22, 2020 01:06 (3+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 190339762 series 1400361
Content provided by Wes Schaeffer and The Sales Whisperer®. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Schaeffer and The Sales Whisperer® or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

http://ReferWes.com

http://BestCRMForMe.com

  • Scott Desgrosseilliers
  • What's your ROI on your ad spend?
  • Now he has 400+ customers in just two years
  • Make profitable, data-driven marketing decisions
  • Trust, understand, and interpret your data
  • Patent-pending sales-attribution and analytics platform and done-for-you data analysis
  • "The world does not need another pie chart."
  • He only shows verifiable data
  • Facebook offline conversions
    • The pixel didn't capture the sale
    • Maybe someone calls in and orders or they sign up for a subscription so that's not tracked back to Facebook
  • WickedSmartz are produced from the Wicked Reports
  • Five areas of the customer journey confusion | Awareness > Consideration > Purchase > Retention > Advocacy
    1. First click | first opt-in | last click before a sale | Re-opt-in
    2. Ad platform measurement ignorance
    3. Pixel-based system inaccuracy
      1. Misses the most valuable customers: those who make multiple purchases
      2. Multiple devices
      3. Must program the "value" of a customer on every Thank You page
      4. Limitations of existing competition like Google Analytics, which requires you to setup Events, etc. It's hard to setup
      5. SMB staffing and expertise issues
  • Demo Key Points
    • See value of leads over time
      • "What should I do with this information?"
    • What are your best emails?
      • By revenue
      • By clicks
    • Potential ad targeting to make money
    • Areas you are losing money that need monitoring
    • Potential missed opportunities
    • Where did you find your best customers?
    • Sales by Days
    • Sales by Hour
  • Facebook Attribution is coming out now
    • 95%+ of customers are setup within 48 hours
    • Auto-track the ads for you
  • Moving towards auto-tracking emails
  • Integrates with:
    • Infusionsoft
    • Ontraport
    • HubSpot
    • Maropost
    • MailChimp
    • 1ShoppingCart
    • Facebook
    • PayPal
    • Limelight Networks
    • Acitonetics
    • Shopify
    • ActiveCampaign
    • CallRail
    • Klaviyo
  • Bid calculators
  • Key stats for your new demo is available
  • Facebook Markting Partner
  continue reading

46 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on April 06, 2021 13:12 (3+ y ago). Last successful fetch was on December 22, 2020 01:06 (3+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 190339762 series 1400361
Content provided by Wes Schaeffer and The Sales Whisperer®. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Schaeffer and The Sales Whisperer® or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

http://ReferWes.com

http://BestCRMForMe.com

  • Scott Desgrosseilliers
  • What's your ROI on your ad spend?
  • Now he has 400+ customers in just two years
  • Make profitable, data-driven marketing decisions
  • Trust, understand, and interpret your data
  • Patent-pending sales-attribution and analytics platform and done-for-you data analysis
  • "The world does not need another pie chart."
  • He only shows verifiable data
  • Facebook offline conversions
    • The pixel didn't capture the sale
    • Maybe someone calls in and orders or they sign up for a subscription so that's not tracked back to Facebook
  • WickedSmartz are produced from the Wicked Reports
  • Five areas of the customer journey confusion | Awareness > Consideration > Purchase > Retention > Advocacy
    1. First click | first opt-in | last click before a sale | Re-opt-in
    2. Ad platform measurement ignorance
    3. Pixel-based system inaccuracy
      1. Misses the most valuable customers: those who make multiple purchases
      2. Multiple devices
      3. Must program the "value" of a customer on every Thank You page
      4. Limitations of existing competition like Google Analytics, which requires you to setup Events, etc. It's hard to setup
      5. SMB staffing and expertise issues
  • Demo Key Points
    • See value of leads over time
      • "What should I do with this information?"
    • What are your best emails?
      • By revenue
      • By clicks
    • Potential ad targeting to make money
    • Areas you are losing money that need monitoring
    • Potential missed opportunities
    • Where did you find your best customers?
    • Sales by Days
    • Sales by Hour
  • Facebook Attribution is coming out now
    • 95%+ of customers are setup within 48 hours
    • Auto-track the ads for you
  • Moving towards auto-tracking emails
  • Integrates with:
    • Infusionsoft
    • Ontraport
    • HubSpot
    • Maropost
    • MailChimp
    • 1ShoppingCart
    • Facebook
    • PayPal
    • Limelight Networks
    • Acitonetics
    • Shopify
    • ActiveCampaign
    • CallRail
    • Klaviyo
  • Bid calculators
  • Key stats for your new demo is available
  • Facebook Markting Partner
  continue reading

46 episodes

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