Best Dan Gingiss Podcasts (2024)

1
A Crash Course In Creative Authenticity For Content Creation W/ Dana Harder 18:08

13m ago18:08

18:08

In the ever-evolving world of B2B marketing, content is still king. But the generic, static content of the past will no longer resonate with the modern B2B buyer. It's time to connect with buyers on a personal level, and in this episode of the B2BMX Podcast, Unreal Digital Group's Dana Harder discussed the importance of creativity and AI-assisted c…

1
Navigating The Product Perception Paradox with NinjaCat's Jake Sanders 26:06

3d ago26:06

26:06

At the B2B Marketing Exchange, speakers, experts, attendees and even staff have always emphasized the fact that "B2B doesn't have to be boring." And time and time again, our community has proven that B2B marketing can be fun, creative, and authentic. Of course, there are various challenges surrounding creativity in B2B, but during this conversation…

1
The Challenges Of Managing The Complex Martech Landscape 22:27

17d ago22:27

22:27

As the newly appointed President of Pipeline 360, a provider of B2B demand gen tools, Tony Uphoff is keeping busy bringing the company's future plans and strategies to life. Hosts Klaudia Tirico and Kelly Lindenau had a chance to catch up with Tony at the B2B Marketing Exchange in Scottsdale earlier this year to learn about the company's future end…

1
Embracing AI & Experimentation In Content Creation With Forrester's Phyllis Davidson 24:10

25d ago24:10

24:10

When we think of Taylor Swift, we can't help but realize how much she has pushed the envelope and evolved creatively to please her audience. She knows how to take risks and experiment, and in this episode of the B2BMX Podcast, Forrester's VP, Principal Analyst Phyllis Davidson encourages marketers to follow suit. Experimentation is the key word her…

1
The Blueprint For A Winning GTM Strategy With Pam Didner 26:36

1M ago26:36

26:36

The B2B Marketing Exchange Podcast is back for Season 10, and hosts Klaudia Tirico and Kelly Lindenau are excited to get back on the mic to celebrate this milestone. To kick off the season, Klaudia sat down with Pam Didner, B2B marketing consultant, author, speaker and #B2BMX veteran, on the show floor in Scottsdale, Ariz. to talk all things go-to-…

1
How To Create Experience Makers | Dan Gingiss 38:00

1M ago38:00

38:00

Send us a Text Message. Episode Summary: In this episode, we chat with Dan Gingiss, a customer experience expert and keynote speaker, about the pivotal role of social media in customer service. Dan shares his journey from corporate America to becoming a thought leader in customer experience, emphasizing the importance of engaging with customers on …

1
Enhancing Customer Experience through Simplicity | David Avrin 41:45

2M ago41:45

41:45

Send us a Text Message. Episode Summary: Join us as we dive into the critical aspects of customer experience with David Avrin, a leading expert, speaker, and author of "Why Customers Leave (And How to Win Them Back)." David shares his journey from observing rigid organizational policies to becoming a customer experience advocate. In this episode, w…

1
Buyer's Remorse and the Impact on Customer Satisfaction | Joey Coleman 38:04

2M ago38:04

38:04

Send us a Text Message. Episode Summary: Join us as we delve into the fascinating world of customer experience with renowned expert Joey Coleman. From unraveling the mysteries behind buyer's remorse to exploring the nuances of global customer service, this episode is packed with insights to transform your approach to customer interactions. Joey Col…

1
Importance of Leadership in Fostering Customer Centricity | Olga Potaptseva 32:11

2M ago32:11

32:11

Send us a Text Message. Episode Summary: Join us in a thought-provoking conversation with Olga Potaptseva, a leading CX advisor, speaker, and founder of CX Panda, the first CX knowledge base. In this episode, we delve into the essence of customer centricity, its impact on customer experience, and the unique challenges and opportunities it presents …

1
Reducing Attrition Through Digital Empathy | Jonathan Hawkins 34:57

3M ago34:57

34:57

Send us a Text Message. Episode Summary: In this episode, we delve into the innovative world of behavioral analytics with Jonathan Hawkins, founder, and CEO of Anthrolytics. Join us as Jonathan discusses the impact of digital empathy in the customer experience (CX) and employee engagement landscape, and how Anthrolytics is revolutionizing the way b…

1
Why South Africans Do It Better | Dennis Wakabayashi 26:35

3M ago26:35

26:35

Send us a Text Message. Episode Summary: In this episode, we welcome Dennis Wakabayashi, a renowned customer experience journalist, MC, keynote speaker, consultant, and podcast host. Join us as we dive into an insightful conversation about the world of customer experience (CX), Dennis' journey in the field, and his unique perspectives gained from g…

1
Challenges In Delivering Effective CX | Stacy Sherman 31:49

4M ago31:49

31:49

Send us a Text Message. Episode Summary: Join us in this episode as we welcome Stacy Sherman, a leader in customer experience (CX). Stacy, founder of Doing CX Right, shares her insights and experiences in enhancing CX through various roles including professional speaker, strategic advisor, coach, author, and podcast host. Key Highlights: Introducti…

1
Uncovering the Magic within CX | Shep Hyken 39:10

4M ago39:10

39:10

Send us a Text Message. Episode Summary: In this enlightening episode we sit down with the renowned Shep Hyken, a leading voice in customer experience, New York Times bestselling author, and keynote speaker. Shep shares insights beyond his CX expertise, including his hobbies and the philosophy that shapes his approach to customer experience. Dive d…

1
Revolutionizing Customer Experience | Adrian Swinscoe 41:55

4M ago41:55

41:55

Send us a Text Message. Episode Summary: In this episode, we dive deep into the world of customer experience with Adrian Swinscoe, a renowned customer experience advisor, author, speaker, and workshop leader. Join us as Adrian shares insights from his journey, his perspective on the evolution of customer service, and the role of technology and orga…

1
Keep Your Employees Happy | Annette Franz 39:55

4M ago39:55

39:55

Send us a Text Message. Episode Summary: In this episode, we welcome Annette Franz, an award-winning coach, keynote speaker, author, and founder of CX Journey. With over 30 years in the industry, Annette shares her expertise in creating impactful customer and employee experiences, discussing her journey and her books "Built to Win" and "Customer Un…

1
Turbocharge Your Growth Engine In Today’s Economy, With Forrester’s John Arnold 22:17

5M ago22:17

22:17

We’re wrapping up Season 9 of the B2BMX Podcast today, with a very special replay from our friends at Forrester. During the B2B Sales & Marketing Exchange, Principal Analyst John Arnold took the keynote stage to share how B2B organizations can turbocharge their growth engines in today's economy. It’s no secret that 2023 was a rough year for B2B mar…

1
Building A Winning Brand Pitch With Brand Strategist & Author Kate DiLeo 24:39

5M ago24:39

24:39

We're just days away from the 2024 B2B Marketing Exchange and the team is buzzing around to put the icing on the event planning cake. To get our B2B community hyped for the event, co-host Klaudia Tirico chatted with a first-time speaker and new member of the B2BMX family Kate DiLeo. Kate is a brand strategist, consulting, speaker and all around sup…

1
How To Become The Experience Maker At Your Organization: Tips From Author & B2BMX ‘24 Keynote Speaker Dan Gingiss 21:29

5M ago21:29

21:29

Customer expectations are constantly evolving and that means, no matter what your title or job description is, it's critical to view business problems through a customer lens to ensure your buyers and customers remember your organization as one that makes an impact. This week's episode of the B2BMX Podcast is all about customer experience, and co-h…

1
Two Marketers, One Candid Conversation About Lower Funnel B2B Marketing + The Challenges That Come With It 38:50

6M ago38:50

38:50

Let’s face it, your B2B company is not really a household name…yet. Unlike, say, Doritos, your logo likely wouldn’t get recognized if it came without the title of your company; and that’s OK! But according to MNTN’s VP of Marketing Ali Haeri and Pluralsight’s Sr. Director of Marketing Koji Takagi, doubling down and digging deeper into your lower fu…

1
Remedies For Misaligned Marketing & Sales Teams (Spoiler Alert: It Starts With Relationship Building) 12:39

6M ago12:39

12:39

The challenges of sales and marketing alignment are a tale as old as time. While research shows the gap is closing, many organizations have yet to master the art of cross-organizational alignment and collaboration. But what if we told you there are a few simple things you can do to work in better harmony with your fellow customer-focused marketers,…

1
Uncovering New Revenue Remedies & Realities 29:15

6M ago29:15

29:15

It’s a turbulent time to be a CRO: Revenue leaders are tasked with uncovering new revenue opportunities and confronting the realities of implementing these strategies in today's competitive market. With that in mind, it’s vital to have valuable insights and practical tips for finding success. This session replay from the B2B Sales & Marketing Excha…

1
Connecting & Empowering Women in Revenue 16:59

6M ago16:59

16:59

The Women in Revenue movement is a powerful initiative to unite dynamic women from various B2B industries who play vital roles in revenue generation. The platform serves as a beacon, illuminating the significant contributions of women in B2B and empowering them to reach new heights. In this interview on the show floor of last year’s B2B Sales & Mar…

1
Reframing Productivity: A Holistic Approach To Well-Being & Peak Performance 34:49

7M ago34:49

34:49

As the “quiet quitting” discussion continues across a variety of industries, brands are rethinking how they manage their human resources. Prioritizing well-being can enhance performance and discover practical strategies to achieve peak productivity without sacrificing mental and physical health. Let’s kick off the New Year right by listening back t…

1
Navigating The Challenges Of Growing A B2B Marketing Program 24:48

7M ago24:48

24:48

Every step of the marketing journey presents unique obstacles and opportunities, whether it’s building brand awareness or generating high-quality leads. With those challenges in mind, the biggest concern for marketers is how they can overcome those difficulties to grow and scale their company at the same time. The latest episode of the B2BMX Podcas…

1
Unlocking Success: How To Scale Your B2B Marketing Program For Company Growth 32:50

7M ago32:50

32:50

In today’s episode, Hosts Klaudia Tirico and Kelly Lindenau roll the tape of a B2B Sales & Marketing Exchange session hosted by Nirosha Methananda, former Head of Marketing for companies like Influ2 and Bombora and now the Chief Marketing Maven for Sati Marketing. The presentation explored key strategies and insights from industry experts that empo…

1
Cracking The Marketer's Paradox: Scaling & Achieving More With Less 36:06

7M ago36:06

36:06

Marketers are constantly looking out for ways to scale their efforts and achieve more with less. However, this is challenging in today's saturated market, where consumers are bombarded with messages from all directions. In today’s episode, Hosts Klaudia Tirico and Kelly Lindenau replay a session hosted by Elle Woulfe, SVP of Global Marketing at For…

1
The Art Of Urgency: How To Let Customer Needs Guide Your Segmentation Strategy 33:24

8M ago33:24

33:24

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, inside-out approach that obscures accurate signals in buyer behavior. In today’s episode, Hosts Klaudia Tirico and Kelly Lindenau replay Neil Baron’s …

1
Coupling CX with Organizational Excellence ft Serena Riley 20:12

8M ago20:12

20:12

Let's explore in our autumn-special episode the age-old yet freshly brewing bond that couples organizational excellence and customer experience with our vibrant guest Serena Riley, CX leader at Conversight.AI. Serena's LinkedIn profile: https://www.linkedin.com/in/serenariley Xperience the magic of service!…

1
Crafting Compelling Stories: How B2B Marketers Can Connect With Customers 11:20

8M ago11:20

11:20

Standing out from the crowd is essential in B2B marketing, but it’s difficult to truly connect with customers on a deeper level. By harnessing the power of storytelling and crafting compelling narratives, marketers can create memorable and relatable moments with lasting impact on their target audience. In this episode of the B2B Marketing Exchange …

1
Using AI To Bring Your Marketing Stories To Life 29:31

8M ago29:31

29:31

In a world filled with endless content and fleeting attention spans, captivating your audience has become more challenging than ever. But fear not, for AI is here to revolutionize the way we approach storytelling in marketing. By leveraging cutting-edge technologies, AI can unlock a world of creativity, personalization and immersive experiences tha…

1
Unleashing The Power Of Sales Enablement: Strategies For Consistency, Collaboration & Success 52:10

9M ago52:10

52:10

In the keynote session at the 2023 B2B Sales & Marketing Exchange this past August, industry thought leader and author Roderick Jefferson dove into the profound significance of consistency, collaboration and success, emphasizing their role in driving business growth and customer satisfaction. During this episode, we’re going back to Boston to liste…

1
Turning Challenges Into Opportunities: The Power Of Innovation In Marketing 27:07

12M ago27:07

27:07

Innovation has always been a game-changer in the marketing world, constantly shaping and reshaping strategies to stay ahead of the curve. But what happens when things get a little weird in the economy? How do marketing leaders deal with the unexpected and find new opportunities in unusual circumstances? During this episode of the #B2BMX podcast, we…

1
Sales Reps: How To Avoid The Car Salesman Stereotype 31:50

12M ago31:50

31:50

As the world shifts and adapts to new ways of living and working, so are B2B buyers! Sellers must adjust their tactics to meet new demands. People don't want to be sold to anymore — they already have access to a lot of information and are looking for confirmation to buy or not from your company. It's like buying a car, people hate the experience be…

1
Secrets From The CIA: What B2B Sales Can Learn About Closing Deals 35:52

1y ago35:52

35:52

When it comes to closing deals, there's no one better at it than the CIA. They are experts in the art of persuasion and building long-lasting relationships with clients — skills that are just as crucial in the world of B2B sales. During this episode of the #B2BMX podcast, we're returning to a fantastic session hosted by Jeremy Hurewitz, creator of …

1
Maximizing Marketing & Sales Alignment With AI 14:41

1y ago14:41

14:41

In the fast-paced business world, companies are always looking for smarter ways to align sales and marketing teams to achieve shared goals and objectives. It's no easy feat, but luckily, companies can see success when they use artificial intelligence (AI) effectively. By leveraging AI tools, practitioners can streamline this alignment process, maki…

1
Finding Your Edge In The Sea Of Sameness 40:57

1y ago40:57

40:57

In today's crowded and ever-evolving market, marketers are increasingly working to create content that stands out. However, the key to success lies in going beyond the norm and telling bigger stories that break the sea of sameness. This was the take-home message from a session presented by the one-and-only Jay Baer at the 2023 B2B Marketing Exchang…

1
Changing The Game: How Customer Retention Can Double Your Revenue 28:25

1y ago28:25

28:25

For some, marketing is all about leads, leads and more leads. But according to industry veteran Sangram Vajre, Co-founder and CEO of the new go-to-market analyst firm GTM Partners, it’s possible to double revenue every five years without adding new customers — it all rests in how companies go to market. During this episode of the #B2BMX podcast, Ho…

1
How To Treat Content Creation Like A Cocktail Party 16:47

1y ago16:47

16:47

Successful B2B content is all about its intended audience. Think of it as a fancy cocktail party: If you only talk about yourself, everyone will bail out! Mixing audience-centric content with proven tools and strategies gets everyone's attention without breaking the bank. In this episode, we hear a conversation between our host, Kelly Lindenau, and…

1
How Southwest Airlines Keeps ABM Simple To Drive Engagement & Revenue 33:33

1y ago33:33

33:33

Many businesses believe ABM requires complex technology systems and strategies, but the team at Southwest Airlines begs to differ. They kept it simple to get more business travelers flying by focusing on engagement and revenue, and achieved outstanding results in the process: The promotion led to an impressive 22% increase in incremental revenue fr…

1
How To Execute A Multichannel ABM Campaign 13:31

1y ago13:31

13:31

Most B2B marketers are seeking new ways to create more integrated and comprehensive strategies to help them reach the right accounts across multiple channels. And while it can be daunting to try and craft a practical multichannel approach, it doesn’t have to be intimidating. In this episode, we hear a conversation between Host Kelly Lindenau and Me…

1
Rising To The Challenge: How B2B CMOs Are Thriving Amidst Disruption 32:04

1y ago32:04

32:04

In the B2B world, disruption is inevitable. However, how companies respond to these disruptions is what sets them apart. As the world becomes more complex, CMOs face new challenges and must rise to the occasion with innovative solutions. In this episode, we listen to an intriguing panel held during our last B2B Marketing Exchange in Arizona. The pa…

1
How To Correctly Apply AI To B2B Marketing 41:51

1y ago41:51

41:51

In today's world of digital-first strategies, applying AI to your marketing efforts may be just what you've been looking for. But as AI technology is becoming increasingly accessible, it's important to approach its implementation thoughtfully and strategically. In this episode, we listen to Pam Didner, global content marketing strategist, speaker a…

1
Are You Ready To Trust The Machines? 31:36

1y ago31:36

31:36

Sure, ChatGPT is innovative — but what does it mean for humans? Will content marketers be replaced? Or will AI enable them to do their job better and faster? In this episode, Hosts Klaudia Tirico and Kelly Lindenau focused on AI and its role in helping build a more intelligent content stack through automation and analytics. They replayed a #B2BMX s…

1
Breaking The Mold: How Creativity In B2B Marketing Can Set You Apart 19:54

1y ago19:54

19:54

In today's competitive marketplace, you need to stand out from the crowd and connect with potential clients in new and exciting ways. For Aleksandra Panyukhina, Experience Marketing Lead at Pixelz, this is where creativity comes in. By breaking the mold and taking a fresh approach to messaging, you can differentiate yourself in a crowded landscape …

1
Finding Your ABM Tribe 26:26

1y ago26:26

26:26

While ABM is a powerful way to target and engage with specific audiences, there isn’t one singular path to success. Forrester research shows ABM practitioners fall under five distinct “tribes,” each with their own approach, challenges and successes. In this episode, we listen in on a recent session presented at B2BMX by Matt Steffen, Senior Analyst…

1
How Esquire Bank Uses Data, Tech & Content To Fuel Hyper-Personalized Campaigns 23:47

1y ago23:47

23:47

Data, technology and content have become the cornerstones of modern marketing — and they work together to create powerful campaigns that connect with customers on a deeper level, drive more meaningful engagement and generate better conversions. Kyall Mai, SVP and Chief Innovation Officer at Esquire Bank, experienced this infusion firsthand when the…

1
Season 8 Teaser: Spinning the Wheel! 17:44

1+ y ago17:44

17:44

Looking forward to our eighth installment of the B2BMX podcast? Us too! So much so that we decided to spin things up on the show floor at our latest B2BMX event in Scottsdale, Ariz. At our recording booth on the show floor, we brought a delightful little wheel for the attendees and guests to spin. The wheel contained a mix of business inquiries and…

1
E.P.I.C.ing the Experience ft Federica Roux 22:15

1+ y ago22:15

22:15

We've boarded the new year wagon here at CX...Oh! (it's never late ;)) to decode E.P.I.C. experiences (yes, the EPIC ones only!) with Federica Roux, Chief Experience Officer at Odity. Here's a glimpse of what they read like. E. Easy P. Personalized I. Intuitive C. Contextual Tune in to get the details of 'how' to incorporate them in our company cul…

1
EP185: Reading, Resigning, and Retaining! 1:19:35

1+ y ago1:19:35

1:19:35

Learn about the must-read employee experience book of 2023, the shocking stats behind the biggest challenge facing organizations today, and a method for enhancing your customer experience by focusing on your employee experience. Bite-Sized Delight From the Episode: • Never Lose an Employee Again - By focusing on the First 100 Days of the employee j…

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Dan Gingiss Podcasts

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