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Bill Kirst, an organizational change leader, supports organizations and clients navigating change in order to thrive, to overcome personal obstacles and to reach their full potential. Bill's blended approach has been cultivated over many years by consulting with individuals and offering leadership in military service. In his podcast, Bill talks with a diverse set of guests on the topic of leading change in today's ever-changing world. Brew up a cup of coffee, or tea, and enjoy the listen. *D ...
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An interesting podcast. Conversations with some of the people who make Buffalo better but don't necessarily show up on the morning news. Focus on musicians, entrepreneurs, sports and other stuff that we like. Ben Kirst: @bk77 Frank Conjerti: @fdc245
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Mastering Modern Selling

Tom Burton, Brandon Lee, Carson V Heady

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At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics. In this new era of sales and marketing, success hinges on building meaningful relationships with pros ...
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The Debrief with Jon Becker is a no-holds-barred conversational podcast on the leadership principles that govern the world’s elite tactical units. Featuring top military and law enforcement unit commanders from some of the most high-stakes fields, this podcast examines how to form and lead a highly effective team. After four decades spent working in tandem with top law enforcement and military units, Jon has gained invaluable lessons in leadership, teamwork, communication, and training. Now, ...
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A podcast for young professionals in tech discovering skills, careers, and tips for being in the tech industry. How do you get an internship? Which career paths exist? Every week, Marisa interviews a young professional to learn about their career and path in tech. Stay updated about new episodes through Instagram and Twitter @blossoming_tech.
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In episode 89 of Mastering Modern Selling, hosts Tom, Brandon, and guest host Kristie Jones, engage in a riveting conversation with Bill Kirst, a renowned change management expert. The discussion dives deep into the transformative potential of AI in sales and the critical role of empathy and effective change management in leveraging this technology…
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Welcome to Episode 91 of Mastering Modern Selling! We had the pleasure of hosting Carl Lubbe, a renowned curiosity coach. Carl brings a wealth of experience and unique perspectives on sales leadership and the power of curiosity in driving sales success. This episode is packed with insightful and transformative advice for sales professionals aiming …
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In this episode of Mastering Modern Selling, special guest Bernadette McClellan shares her wisdom on transforming sales strategies to better align with today's buyer expectations. Drawing from her extensive experience and her latest book, "The Shift and Disrupt: Stop Selling Widgets, Start Selling Wisdom," Bernadette provides a roadmap for sales pr…
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My guest today is Brittany Loney the founder and CEO of Elite Cognition. Brittany has almost 20 years of experience training high performing operators from communities as diverse as elite SOF warriors, professional and Olympic athletes, high-level coaches, and corporate executives. She also has over 14 years of experience training Special Operation…
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Each year, around this time, I like to feature a story in an episode I refer to as the PRIDE Edition. It is in this annual episode I feature an inspirational story of one human’s endeavor to authenticity and journey to joy. As many of us know, that is often a lifelong journey and one that comes with inordinate amounts of heartbreak and hopefully, e…
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In the latest episode of Mastering Modern Selling, Brandon Lee and Tom Burton welcome back Kristie Jones, a seasoned consultant specializing in helping early-stage startups and privately-owned companies. Kristie's expertise in sales processes, hiring, and career strategy shines through as she shares invaluable insights on making intentional career …
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In this episode of Mastering Modern Selling, Tom Burton and Brandon Lee are joined by Vince Menzione, founder of Ultimate Partner and former General Manager of Partner Sales and Strategy at Microsoft. Vince brings a wealth of experience in transforming businesses through strategic partnerships. Get ready to dive into the world of partnerships and l…
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This podcast looks at 2 different child disappearances in Canada and America. In both cases they are still unsolved and what happened to them is a mystery. Michael Dunahee went missing at 4 years old from a school playground within feet of his family and Derrick Engebretson disappeared from a mountain whilst with his father and grandfather.…
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In an era where buyers meticulously avoid sales conversations, understanding the 'Anonymous Zone' becomes pivotal for sales teams. In this episode, Tom Burton and Brandon Lee dive into this challenging landscape, offering actionable insights on how to engage buyers who prefer to remain invisible until the last possible moment. Here are five key tak…
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In this week's episode of "Mastering Modern Selling," Victoria Jiménez, an esteemed practitioner from the University of Texas at Dallas, shares her wealth of experience and insights from the sales program with Hosts Tom Burton and Carson V. Heady. Here are five pivotal points from the discussion: Integrative Sales Education: Victoria details her ac…
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There may be no US tactical and rescue unit more well known than the NYPD’s Emergency Service Unit or ESU. Featuring a mission set that ranges from high angle ropes work to water rescue, from high-risk search warrants to hostage rescue, and from CBRN response to counter terrorism, ESU has sometimes been described as 911 for NYPD. My guest today is …
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In the latest episode of 'Mastering Modern Selling,' we had the pleasure of hosting Matt Watson, the dynamic founder and CEO of Full Scale. This discussion is a treasure trove of practical insights on leveraging personal branding and modern selling strategies effectively. Key Insights from the Episode: Personal Branding on LinkedIn: Matt emphasized…
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In this engaging episode of Mastering Modern Selling, we had the pleasure of hosting David Priemer, a seasoned sales strategist known for his contrarian approach to modern sales practices. David shared profound insights and strategies to reimagine and revitalize sales processes, emphasizing a journey from conventional sales tactics to innovative an…
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The evolution of special tactics in the United States is a complicated story whose roots lie in the violent social and political environment of the late 1960s. Highly unusual and televised events like the Texas tower sniper in 1966 and the Munich Massacre in 1972 created the need to develop special units to respond to events that were beyond the ca…
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Yes, you're the understudy to the Tortured Poet…you just didn’t know it.I had nearly forgotten about the event of the season arriving in the overnight hours to our digital devices. And this morning, as I prepare for my first public poetry reading, I have to smile, because the universe always has a way of showing us “a way.” I have been thinking abo…
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In this episode of Mastering Modern Selling, our special guest, MJ Smith, a seasoned B2B marketing leader with extensive experience in the industrial sector, shared invaluable insights that are shaping the future of sales and marketing. Below are the five key takeaways from our enlightening discussion: Leadership and Content Synergy: MJ underscored…
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In an enlightening episode of Mastering Modern Selling, Samantha McKenna, CEO of #SamSales Consulting, brings her vibrant energy and unmatched expertise to the table. As a veteran in enterprise sales with a rich background including leading roles at major corporations like LinkedIn, McKenna offers a fresh perspective on sales strategies that break …
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My guest today is Lionel D. Lio is a retired team leader who spent 15 years with the Belgian National Police - Directorate of Special Units, or DSU, also know as Group Diane. I am excited to have Lio on The Debrief because his former unit is a fantastic team who are constantly on the front lines for European counter terrorism operations, like the o…
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In the latest episode of Mastering Modern Selling, our hosts sat down with the renowned sales expert Mark Hunter, offering a deep dive into the world of sales and its evolving dynamics. Here are some key takeaways from this episode: 1. The Power of Association: Mark emphasized the significance of who you associate with in the sales domain. Your cir…
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On this episode we meet multi award winning Sales Leader and All Around Luminary, Carson Heady. Carson is a bestselling author of five books in addition to being one of Microsoft's most influential Directors and #1 Social Sellers. He is a Global Sales Trainer, a podcast host and 🏆 award-winning mentor to many teams and talent. You will love this co…
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Jim Fielding, a proud Ohio native and Indiana University Hoosier, started his career on the department store floor. Over the next 30 years, he would lead some of the world’s most beloved media and retail brands, including The Gap, Disney, Claire’s, Dreamworks, and 20th Century Fox. Jim is known for his ability to combine storytelling and product me…
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In the latest episode of Mastering Modern Selling, we head into the heart of modern sales techniques with the hosts, Tom Burton and Brandon Lee. This episode highlights the evolving landscape of sales, offering a fresh perspective on engaging with the modern buyer. Five Essential Insights: Old Sales Methods Are Out: Brandon Lee explains that the ol…
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In late August of 2020 the Kentucky State Police Special Response Team attempted to execute search and arrest warrants on a family compound in Johnson Hollow, a heavily wooded and very rural area of Kentucky. The suspect, who was being sought on potential murder and drug related charges, had hiding locations and weapons throughout the compound and …
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In this week's episode of Mastering Modern Selling, we were joined by the remarkable Moeed Amin, a seasoned sales professional and neuroscience expert. As we explored the interplay between neuroscience and effective selling strategies, Moeed shared invaluable insights that are bound to transform the way you approach sales. Key Takeaways: ◾ The Inte…
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Dive into the world of sales and marketing with Erik Huberman, a maestro in attracting and retaining attention in our bustling digital age. In a world where attention is the new currency, Erik's strategies offer a blueprint for success. This episode offers insights for anyone looking to elevate their sales and marketing game. Key Takeaways: 1️⃣ Eve…
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My guest today is Dr. Dan Dworkis. Dan is a board-certified emergency physician, an Assistant Professor of Emergency Medicine at the Keck School of Medicine of USC, the founder of The Emergency Mind Project, and the Chief Medical Officer at the Mission Critical Team Institute. Dan performed his emergency medicine residency with Harvard Medical Scho…
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Dive into the journey of sales transformation with Dale Dupree in this episode of Mastering Modern Selling. Discover innovative strategies to elevate your sales approach, foster genuine customer relationships, and stand out in the competitive sales landscape. Key Insights: Reimagining Sales: Explore Dupree's journey from a traditional sales perspec…
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Welcome to Battle Proven Leadership. My guest today is Bill Kirst. Bill is an author, poet, podcast host and one of LinkedIn’s Top Thought Leadership Voices on Change Management. Bill authors a monthly newsletter called “Leading Change in the Era of AI” which poses powerful questions while untangling the complex concerns posed by Artificial Intelli…
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In episode 75 of "Mastering Modern Selling," we delve into the evolving world of digital sales with guest David JP Fisher. Unpack the essence of digital-first approaches and human connections in sales with actionable insights from Fisher's extensive experience. Key Points: Digital First, Not Digital Only: Fisher emphasizes the importance of a digit…
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My guest today is Rich Diviney. Rich is a retired Navy SEAL officer whose career spanned more than twenty years and included more than thirteen overseas deployments – eleven of which were to Iraq and Afghanistan. As the officer in charge of training for an elite Navy SEAL command, Rich spearheaded the creation of a directorate that fused physical, …
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In this week's episode, hosts Brandon Lee and Carson V. Heady explore the transformative journey in sales methodologies with Lee Salz, author of "Sell Different!" and "Sales Differentiation." Delving into the concept of a sales contrarian, the discussion unveils how traditional sales tactics are being reevaluated for modern effectiveness. Key Point…
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On this episode of "Mastering Modern Selling", we delve into the integration of traditional and innovative selling strategies in the current sales landscape. 5 Key Points Discussed: Donald's Unique Selling Philosophy: Inspired by his experiences selling mangoes in Jamaica, highlighting the importance of creativity and authenticity in sales. Importa…
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Pete Blaber commanded at every level of one of the most elite counter-terrorist organizations in the world, The US Army’s First Special Forces Operational Detachment Delta. His time with The Unit included most of recent history’s significant military and political events (Panama, Colombia, Somalia, Bosnia, Afghanistan, and Iraq). In 2006 Pete retir…
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Prepare for a powerful conversation of healing and rediscovering your legacy with the one and only, the incredibly inspiring Qiana Sanders. Qiana and I met in the newly minted hallways of a corporate office and in that first meeting we somehow knew we would be longtime friends and champions of change along the way. Qiana's story is one rooted in th…
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Join us for this week's episode featuring Drew Ellis, VP of Mid-market Sales at SAP, who brings valuable insights into modernizing B2B sales strategies. Our discussion is aimed at sales professionals eager to excel in the digital era, offering guidance for those engaging with both large enterprises and the dynamic mid-market. We will explore how to…
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Join us for an insightful discussion with Julie Hansen, an expert in virtual communication and sales, in this week’s special feature. We delve into the art of mastering digital interactions, exploring how to establish a commanding presence both on camera and in person. Our conversation will focus on practical strategies to enhance the authenticity …
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My guest today is Dr Claire Park. Dr. Park is a Consultant in Pre-Hospital Emergency Medicine for London HEMS, and Anesthesia and Critical Care Medicine at Kings College Hospital in London. She is also an army consultant with over 20 years of deployed military experience. Claire is the Medical Adviser to the Specialist Firearms teams of the Metropo…
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Welcome to Battle Proven Leadership. My guest today is Mark Polymeropoulos. Mark is a retired Senior Intelligence Officer for CIA who spent 26 years working in field operations and leadership roles. Marc is one of the intelligence communities most decorated officers and the author of "Clarity in Crisis: Leadership Lessons from the CIA." His book is…
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Excited to welcome the first guest of 2024 with Brooke Hatala. Brooke is a rising star as a singer/songwriter in Nashville. "The North Carolina native’s penchant for honest storytelling with a tinge of rocking energy makes Hatala a perfect fit for Nashville’s new era.” And while she is not the only one in in the town of Nashville, she is certainly …
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In this episode, we are joined by Kevin Brown from LeadSmart Technologies. We begin with a reflective journey that takes us from Kevin's early experiences to the modern sales environment influenced by AI, social media, and a customer-focused approach. We discuss LinkedIn's transformation into a vital tool for sales and share interesting anecdotes f…
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My guest today has such a diverse skillset and resume that its almost hard to summarize. Andy Stumpf enlisted in the Navy while he was a Junior in high school, entering military service in 1996. After completing boot camp he went on to Basic Underwater Demolition/SEAL training, also known as BUD/s. After earning his trident he began his SEAL career…
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In this episode, we explore the evolving landscape of B2B social selling, guided by the expertise of co-hosts Tom Burton, Carson Heady and Brandon Lee. We delve into a range of topics, from Microsoft's advanced sales techniques to strategies for thriving in the entrepreneurial arena. Our discussion is aimed at equipping you with contemporary, effec…
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Welcome to the New Year! In our 2024 kickoff episode we examine the evolving realm of "social selling" and the strategic approach required for B2B success in today's fast-paced digital marketplace. This episode is focused on redefining our understanding of relationship building in sales. We explore how the digital era has transformed the dynamics o…
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Discover the power of building lasting customer relationships and leveraging the latest AI technology in our final episode of 2023. Carson Heady, Tom Burton, and Brandon Lee, share their celebratory reflection on the year's most impactful moments and set the stage for the trends that will define the future of sales. Get ready to transform your appr…
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Be kind. This episode might be one of my first solo episodes that I recorded at length after much reflection going into 2024. And believe it or not, I was nervous every time I got in front of the mic. It is not perfect, but it is real. And it is me. It is probably indicative of the energy many of us went into 2024 with - slightly nervous and holdin…
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WHAT IS THIS? An episode of our patreon only podcast Worst Movies ever is your first episode of 2024. Why? I had some things I wanted to say to you all here on the Astro Radio Z feed and maybe bring you into the WME podcast. This is my goodbye, for the forseeable future, for this podcast Astro Radio Z. We are closing it's doors, yet again. Thank yo…
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