Best Michelle Wintersteen Podcasts (2024)

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181. How to Build a Brag-worthy Brand Empire Pt 1 23:59

4h ago23:59

23:59

In part 1 of this 6-part series, Michelle takes you through the branding presentation she created for the Fit Boss Blueprint Summit. Stick around if you want to elevate your re-brand to the next level. Today, you'll learn about defining your brand architecture, from your mission and values to structuring your offers to attract your dream clients an…

1
180. Elevate Your PR Game with Maven Consulting 43:42

1h ago43:42

43:42

Get ready to streamline your strategy and elevate your brand game with the PR powerhouse Jess Windell. Her and Michelle dive deep into the art of prioritizing tasks, planning holiday campaigns like a pro, and mastering the agile world of PR and marketing. Learn how to seize trends, craft relevant pitches, and draw inspiration from unexpected source…

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127. Is the Social Media Management Industry Too Saturated in 2024? 10:16

3d ago10:16

10:16

Today, I’m breaking down the myth that the social media management industry is too saturated—and showing you why there’s still plenty of room for YOU to stand out and succeed in 2024. Tune in to hear: Why the idea of 'oversaturation' is holding you back from carving your own path. How following too many social media managers can make the industry f…

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179. 10 Lessons From 10 Years in Business 26:42

14d ago26:42

26:42

Unlock the secrets to a decade of entrepreneurial insight? Join Michelle as she shares the 10 powerful lessons learned from 10 years of running her own business. From riding the unpredictable waves of creativity to building a community that actually gets you, get the lowdown on hiring the right people, juggling work-life balance, and battling impos…

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126. Why Low Social Media Management Prices Hurt You and the Industry 10:37

10d ago10:37

10:37

If you’ve ever felt pressured to lower your prices to land clients as a social media manager, this episode is a must-listen. Undervaluing your services might seem like a way to attract more business, but it can actually hurt your success and the social media management industry as a whole. In this episode, I share why setting low prices can lead to…

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178. Building Bold Brands with Bright Eyes Creative Co 41:02

24d ago41:02

41:02

Ever wonder why your social media posts aren't getting the action you desire? Today, Michelle is joined by Alexa Phillips of Bright Eyes Creative Co. to challenge you to infuse boldness and authenticity into your online presence. Plus you'll hear all about her recent career pivot and top inspirations. Hit play to turn your ideas into gold and leave…

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125. 2024 Pricing Guide: What to Charge for Social Media Management 15:35

20d ago15:35

15:35

Today, we’re doing something a little different with Flashback Tuesday. I recently moved back to San Diego after 4½ years as a digital nomad, and the transition has been anything but smooth. I’m dealing with jet lag and a virus, so instead of a new episode, I’m revisiting one of our most popular ones: 'What to Charge for Social Media Management in …

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177. How to Stand Out on Socials with Shannon Segall 38:29

17d ago38:29

38:29

Do you feel stuck on how to stand out in the oversaturated social media landscape? Buckle up because Michelle is joined by fellow social media expert Shannon Segall to chat about nailing your brand positioning, creating content that's actually useful to your clients, and how to adapt to the ebbs and flows of user behavior online. Plus, hear Shannon…

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124. 5 Reasons You’re Not Attracting Social Media Management Clients (And How to Fix It) 18:46

1M ago18:46

18:46

Are you struggling to fill your client roster despite all the hard work you’re putting in? In this episode, we’re uncovering the five key reasons you’re not attracting the social media management clients you want—and, more importantly, how to fix them. From building confidence and refining your messaging to leveraging your online presence and being…

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176. Client Case Study: Piano C Property Management 31:21

24d ago31:21

31:21

Pop the prosecco and let’s toast to bella Italia! Join Michelle as she chats with Luigia, a real estate lawyer turned property manager, and owner of Piano C Property Management. Get ready to uncover the ins and outs of rebranding with MKW Creative Co, short-term letting, and the delicate dance of balancing tradition with modern tourism. Whether you…

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175. Offboarding Checklist for Brand Designers 22:15

1M ago22:15

22:15

Ready to wave goodbye to your branding project and send it off into the world with a bang? Michelle is here to unwrap the secrets of her offboarding process for branding. Learn how to hand off files like a pro, keep everything organized, and ensure your client feels like they just received a branding treasure chest. Let's iron out your creative pro…

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123. From $400 to $1K+: How This Social Media Manager Scaled Her Business in Just One Year with Madelyn Victoria 34:20

1M ago34:20

34:20

Today’s episode is brought to you by my signature course, The Tropical Social Accelerator—a hybrid group coaching program and course specifically designed for new and aspiring social media managers who want to build a standout brand, craft a marketing strategy that converts, and create a business that aligns with their dream lifestyle. Whether your…

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122. Is The Digital Nomad Lifestyle Right For You? My Personal Take and Insights from a Social Media Manager 22:02

1M ago22:02

22:02

If you’ve been wondering whether the digital nomad life is right for you, then this is the episode for you! After nearly five years of living as a digital nomad, I’m considering a return to the States. While I’m not certain if it will be permanent, I want to share the reasons behind this decision and how it might resonate with you if you’re at a si…

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174. Client Case Study: FRG Real Estate 40:56

2M ago40:56

40:56

Ever wondered how to create a buzz in the neighborhood or throw a killer open house? Today, Michelle talks with Sarah from Falk-Ruvin Gallagher to discuss their rebrand with MKW CREATIVE CO. and spill the secrets to crafting a brand that doesn't just sell but connects. From managing high-stakes visuals to making events unforgettable, we're diving i…

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173. Olympics Predictions: Brands, Athletes, & Activations 28:01

2M ago28:01

28:01

Get ready to light the torch and join Michelle as she dives into brand predictions at the Paris Olympics! With the games kicking off, Michelle breaks down why we love the Olympics, the psychological benefits of watching sports and influencer predictions. From historic partnerships like Coca-Cola and Visa to the luxury twist of LVMH at Paris 2024, d…

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121. Setting Realistic Social Media Expectations for Clients: Tips and Strategies 18:54

2M ago18:54

18:54

Today’s topic was inspired by a fellow listener who is worried about meeting client expectations, especially as someone just starting her social media management business. I thought it would be the perfect time to share how I set expectations for my clients from the get-go so we're both on the same page moving forward. In this episode, I’ll take yo…

1
120. Unpacking Good Girl Snacks' Winning Social Media Strategy: A Marketing Case Study 14:06

2M ago14:06

14:06

How did a simple passion for pickles evolve into the vibrant brand Hot Girl Pickles, captivating Gen Z and dominating social platforms like Instagram and TikTok? That's exactly what we're unpacking in today's episode! Join me as I dive into the journey of Leah Marcus and Yasaman Bakhtiar, co-founders of Good Girl Snacks. With no prior experience in…

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172. Shooting Evergreen Content with Katie Wann 44:12

2M ago44:12

44:12

Ever dreamed of fusing fabulous food with stunning visuals? Join Michelle as she slices into food and beverage photography with Katie Wann. Discover your foodie fanbase, nail your preproduction process, and brush up on your networking game. Whether you're an entrepreneur craving variety or someone looking to elevate your brand imagery, this convo s…

1
171. Dynamic Strategies for Optimizing Content and UGC 23:44

3M ago23:44

23:44

Get ready to optimize your content to its fullest potential. Get the secrets on teasing, releasing, and launching your products with a bang. With tips on creating a content flood to getting the user-generated content you desire, Michelle's insights will help you drive your business toward your goals. ------------------------ In today's episode, we …

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119. Building a Brag-Worthy Brand On Social Media: Tips from Michelle Wintersteen of MKW Creative Co. 47:26

3M ago47:26

47:26

Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is my hybrid group program and course designed to help new and aspiring social media managers build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive disc…

1
118. How to Create Content Pillars in Your Social Media Strategy 14:58

2M ago14:58

14:58

Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLI…

1
170. Branding Short-Term Rentals with Thanks for Visiting 39:10

3M ago39:10

39:10

Ever wondered how to transform a mere Airbnb into a guest's dream escape? Join Annette and Sarah of Thanks for Visiting as they dish on the secrets to creating Instagram-worthy stays, reframing your property as a brand, and making every detail count. Whether you're dreaming of buying land or wanting to design properties, this is your go-to guide fo…

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169. Your Midyear Bingo Card Check-In 30:19

3M ago30:19

30:19

You've arrived at your mid-year accountability checkpoint. How are the goals you set back in January going? This week, Michelle dives into the nitty-gritty of transforming major milestones into reality. Taking you through the 11 goals she and her team have hit and the 13 they have their eyes set on for the second half of the year, this episode is a…

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117. Build a Brand That Attracts Social Media Management Clients, Not Peers with Sam Schmidt 38:49

3M ago38:49

38:49

Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is my hybrid group program and course designed to help new and aspiring social media managers build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive disc…

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168. AI and Data Privacy for Creatives with Claire Xue 46:28

3M ago46:28

46:28

We're talkin' about AI again, and this time, we're diving deep into Claire Xue on AI wearables, digital twins, and the controversy around data security. Curious about how AI avatars could ace your client meetings or the pitfalls of Instagram's opt-out options? We've got you covered. You'll learn about AI-created assets, their impact on creative ind…

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116. Step-by-Step: How I Create a $1K Social Media Strategy 12:28

3M ago12:28

12:28

Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLI…

1
167. How to Share Your Work on Socials, and Make it Pop 23:06

3M ago23:06

23:06

Do you find yourself saying, "I don't know how to share my work on social media"? Don't worry because Michelle has got you covered. She spills all the deets on MKW Creative Co's latest strategy revamp to create brag-worthy content that serves you and your client. From creating content for multiple audiences to mood board montages, you'll learn how …

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115. $200 to $2000: From Side Hustle to Full-Time Social Media Manager with Jade McNeil 42:26

3M ago42:26

42:26

Today’s guest, Jade McNeil, is a social media strategist who helps businesses create compelling Instagram content that attracts leads and clients, even with a smaller audience. Jade shares her journey from managing social media as a side hustle alongside a full-time job to scaling it into a thriving business. She discusses her early client attracti…

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166. Hormone Health for Creatives with Funk It Wellness 42:38

4M ago42:38

42:38

What's with the hype on seed cycling? Tune in as Michelle dives in with Kate Morton, the founder of Funk It Wellness, who shares about the benefits of seed cycling and synching your business up with your menstrual cycle. Discover how a sprinkle of seeds can elevate your productivity and how creativity shifts throughout your cycle. Get the scoop on …

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114. Prevent Burnout & Streamline Your Business with Jess Haney 48:54

3M ago48:54

48:54

In today's episode, I chat with Jess Haney, a copywriter and creator of The One Client Method™. Jess transformed her chaotic business model into a streamlined approach, focusing on one client at a time and completing projects in 1-2 weeks. She shares practical strategies for social media managers to restructure workloads, set boundaries, and craft …

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165. High Schoolers vs. KMP Challenge & How to Improve your Brand Portfolio Work 27:47

4M ago27:47

27:47

Wondering what's inside the minds of the next generation of brand designers? Or how you can make your portfolio irresistible? This week, Michelle shares the feedback she gave to a class of high school students who took the Kiss My Portfolio Challenge, alongside hot tips for elevating your brand portfolio. Tune in now to start crafting a portfolio t…

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113. Manage Your Finances As A Freelancer: Expert Tips from Bookkeeper Samantha Eck 31:29

4M ago31:29

31:29

Get ready for today’s episode, tailored specifically for any social media manager or creative who gets a bit overwhelmed when it comes to managing their finances. If this is you, you’re in the right place because in today’s episode, I got to chat with Samantha from Firestorm Finance to talk about everything bookkeeping, finances, late payments, and…

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164. From Corporate to Freelance with Kiri Mohan 46:01

4M ago46:01

46:01

Ready to elevate your brand game and attract dream clients? Sit down with Michelle and freelance coach Kiri Mohan to hear them talk all things entrepreneurship and branding. From client boundaries to tips on how to pitch and find inspiration, this conversation is packed with insider tips and real-life success stories. Also, learn how to stay curren…

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112. Integrating YouTube into Your Social Media Strategy with Jamar Diggs 47:17

4M ago47:17

47:17

In today's episode, I had the pleasure of interviewing Jamar Diggs, a YouTube Consultant and Strategist for experts and brands. Jamar helps visionary leaders create low-lift marketing strategies across all their platforms, allowing them to focus on the work they love and limit marketing to just 10% of their CEO activities. Join us as Jamar shares h…

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111. Easily Get Client Content Approved On Time | New Social Media Manager Notion Template! 10:51

4M ago10:51

10:51

Today, I'm sharing my process for easily getting client content approved on time. As a social media manager, I understand how overwhelming it can be to juggle client needs and business demands. After years of testing countless project management tools, I've perfected a system that truly works. Tune in to learn about my exact process and discover ho…

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163. Bumble's Rebranding Fail and Other Marketing Flubs 27:36

4M ago27:36

27:36

How did Bumble's rebrand turn into one of the biggest marketing flops in recent history? This week, Michelle walks through all of the tea on this one as a reminder of why consistent brand messaging is vital. She also discusses other branding flops and marketing mishaps, from Instagram's sticker layout to JoJo Siwa. This is a case study in branding …

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162. Leveraging AI Tools for Innovative Marketing with Lauren deVane 1:08:21

5M ago1:08:21

1:08:21

Your AI Auntie, Lauren deVane, is back with even more AI tips to be the Anna Wintour of your content. Learn how to save time and money and the real reason why your AI content sounds robotic. From how AI is democratizing education and revolutionizing the design world, buckle up as we dive into the creative world of AI with some engaging banter along…

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110. How To Elevate Your Client Experience As A Social Media Manager 14:25

5M ago14:25

14:25

Have you ever heard the advice to "Charge what you're worth"? It sounds good in theory, but what happens when your client experience doesn't align with the price tag? It can lead to challenges in attracting and retaining clients. In this episode, the inspiration came from my own experience with a service provider who overpromised and underdelivered…

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161. Avoiding Burnout as a Creative with Morgan Drinks Coffee 46:01

5M ago46:01

46:01

Are you caught in the constant scroll or drained by your content strategy? Dive in with Morgan (aka Morgan Drinks Coffee) and Michelle as they discuss finding the balance between content creation and structured downtime. Morgan shares their journey prepping for the US Barista Championship, alongside creating coffee-related storytelling content and …

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160. Dear Gen Z: How to Build a Personal Brand 25:27

5M ago25:27

25:27

With 1.3 billion Gen Zers navigating social media, there has never been a better time to be a contributor rather than a consumer. Dive into personal branding with Michelle as she covers three big questions: why build a personal brand, how to do it, and what does that even look like. Build your living and breathing resume and learn the secrets to st…

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109. Why 90% of Podcasters Fail 18:37

5M ago18:37

18:37

In a world flooded with over 4 million podcasts, it's easy to feel overwhelmed and think you can't compete. But here's the reality: less than 10% of those podcasts make it past the 10-episode mark. So, what separates the successes from the failures? Press play to find out! Want the exact tools & resources that I use within my social media managemen…

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108. Social Media Is Fake: What I Struggle With As A Digital Nomad 23:09

5M ago23:09

23:09

Is social media fake, or is it just curated? In today's episode, I'll share my thoughts on this trend. Plus, I'll get real about some of the challenges I've been struggling with as a digital nomad lately. Mentioned In Episode: Freelance Friday Podcast Linkedin Article Want the exact tools & resources that I use within my social media management bus…

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159. Travel Photography Secrets with Girl Gone Abroad 39:29

5M ago39:29

39:29

Unpack your bags and stay awhile as Lauren Carey of Girl Gone Abroad and Michelle explore the world of travel photography. Ever wonder how to turn your travel pics into something that captures what you actually saw with your eyes? Buckle up as we dive into the world of Instagrammable Airbnbs, what goes into a property shoot, and the secrets to capt…

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107. Prioritize Your Brand To Grow Your Business with Kelsey McCormick 42:51

6M ago42:51

42:51

Today, we're joined by Kelsey McCormick, a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. Kelsey shares her journey from working with high-profile clients in the music industry to nurturing her own creative studio. Despite growing it into a multi-six-figure business, she eventually shut it down, pivoting to become a brand le…

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158. What Does a Creative Director Do? 34:14

6M ago34:14

34:14

Let's pull back the curtain on job titles in the creative world. Today, Michelle deciphers the role of a Creative Director and how she has structured her role within her team. She shares the key responsibilities and the challenges that may arise from taking this leap. From building a solid team to diving into professional development offscreen to e…

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157. Freelance Pricing Strategies with Creative Business Kitchen 52:47

6M ago52:47

52:47

Ready to serve up prices that you actually feel good about? Tune in to hear your pricing queen, Jaz, dish out the recipe to valuing your genius. Whether you chronically undercharge or have no idea where to begin pricing your services, this episode will give you the tools you need to meet your business goals (like, actually. Go down to the resources…

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106. Why You Should Create Long-Form Content for SEO with Molly Ho 25:03

6M ago25:03

25:03

Today, I had the pleasure of interviewing Molly Ho, a marketing strategist and manager for service providers, course creators, coaches, and educators. She helps business owners streamline their marketing so they can focus on doing what they do best. We dive into why you should be utilizing long-term marketing, how to find a platform suitable for yo…

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156. Creating a Brag-worthy Brand Strategy 32:52

6M ago32:52

32:52

Get ready to unlock the secrets of a brag-worthy brand strategy with Michelle. Listen and learn as she spills what happens during a brand strategy session with MKW Creative Co. and how they implement it. Dive into the recipe for creating a memorable brand, from the must-haves of a mission statement to brand identity. You'll learn how to measure the…

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105. Becoming A Better Marketer: Leveraging Sales Psychology with Monique Harding 34:11

6M ago34:11

34:11

Today, I had the pleasure of interviewing Monique, an Online Business Coach and Therapist who blends self-exploration with informed, personalized strategies to help service-based business owners consistently scale to high-revenue months. If you're looking to take your strategies to the next level, this is the episode for you! We dive into all thing…

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155. Beyond the TikTok Ban with Amber and Ashli 46:35

6M ago46:35

46:35

Has the recent TikTok ban sent you into a panic? Head into the virtual emergency room with marketing experts Michelle, Amber Figlow, and Ashli Pollard. You'll hear their content strategies, adaptability, and community-building insights. From what a TikTok ban could mean for small business owners to perspectives on how important TikTok has been for …

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Michelle Wintersteen Podcasts

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