PipelinePlus delivers industry-leading business development solutions and expert training to service professionals and their firms.
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Market Leaders Pod 92: Leveraging Thought Leadership and Data-Driven Strategies with Adrian Lurssen
30:38
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Join host David Ackert as he explores business development in the digital age with guest Adrian Lürssen. Adrian is Co-Founder and VP Strategic Development at JD Supra, a leading online publishing and targeted content distributor, empowering professionals to showcase their expertise, gain media attention, and establish authority in their respective …
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Market Leader Podcast: Navigating Constructive Pushback: with Matt Plavnick and Robin Davidson
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Join David Ackert in this episode of the Market Leader’s Podcast as he welcomes special guests Robin D. Davidson, Head of Business Development and Communications at Boies Schiller, and Matt Plavnick, Director of Client Development at Wheeler Trigg O'Donnell. They engage in a conversation centered around the concept of "constructive pushback" in leg…
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“Generations, Innovation, and Results: The Future of Legal Marketing” with John Byrne
41:37
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In this episode of The Market Leaders Podcast, host David Ackert sits down with John Byrne, Chief Marketing Officer at Gould & Ratner and incoming President-elect of LMA. They explore upcoming themes and objectives for the Legal Marketing Association as they approach their fortieth anniversary in 2025. Highlights include: - Reflections on the evolu…
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Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell
18:01
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In this episode of The Market Leaders Podcast, host David Ackert chats with Kevin Iredell, the new 2024 Legal Marketing Association President and Chief Marketing and Business Development Officer at Lowenstein Sandler. They delve into Kevin's game plan as LMA President, his sharp business approach at his firm, and strategies for post-pandemic growth…
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MLP Episode 88: “Building Community and Personal Growth: Reflections on the 2023 Presidency of LMA”
42:14
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In this episode of The Market Leaders Podcast, join host David Ackert and special guest Roy Sexton, Director of Marketing at Clark Hill Law, for a conversation that looks back at the industry trends that defined 2023, Roy’s tenure as the President of the Legal Marketing Association, and where the legal marketing industry is heading in 2024 and beyo…
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Market Leader’s Podcast Episode 87: “Authentic Leadership: The Power of Purpose and..."
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Market Leader’s Podcast Episode 87: “Authentic Leadership: The Power of Purpose and Genuine Connection in Leading Others” with Justin PortazIn this episode of the Market Leader’s Podcast, Justin Portaz, Chief Marketing and Business Development Officer at Jenner & Block LLP discusses authentic leadership and its influence on firm culture.Tune in to …
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MLP Episode 86: “Exploring Business Development Synergies Across Industries” with Diane Paoletta
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In this episode of the Market Leaders Podcast, David Ackert welcomes special guest Diane Paoletta, Director of Marketing at Phillips Nizer. Diane has had a dynamic career, spearheading marketing and business development efforts at multiple professional services firms – from accounting to consulting to legal. David and Diane explore the similarities…
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MLP Episode 85: “SMYKM: How to Win Business through Human Connections” with Sam McKenna
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In this episode of the Market Leader’s Podcast, David Ackert welcomes Samantha McKenna, founder of #samsales, for an insightful conversation centered around creating, leveraging, and maintaining relationships in a hyper-personalized way – by showing them that you truly know them. Samantha and David discuss a wide range of topics around this central…
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MLP Episode 84: “Change Agent: Establishing Innovation Goals Within a Law Firm,” with Roberto Pont
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In this episode of the Market Leader’s Podcast, join David Ackert and special guest Roberto Pont, Chief Strategy and Operations Officer at McInnes Cooper, as they engage in an enlightening conversation regarding innovation within law firms, specifically the use of technology and financial forecasting models, the rise of AI, and how to overcome the …
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MLP Episode 83: Data-Driven Marketing and BD in the Legal Industry" with Koree Khongphand-Buckman
29:07
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This edition of the Market Leaders Podcast features Koree Khongphand-Buckman, Chief Marketing and Business Development Officer at Foley & Lardner. She joins host, David Ackert, for a conversation on data-driven marketing and business development strategies in the legal industry.By Ackert
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MLP Episode 82: "Satisfying DEI Requirements Across Diverse Markets" with Vivian Coco
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In this episode of the Market Leader’s Podcast, David Ackert, with guest Vivian Coco, Head of Marketing, Communications, and Client Relations at Licks Attorneys of Rio de Janeiro, Brazil, discuss a variety of factors associated with satisfying DEI requirements across cultures, countries, and regions.Tune in to hear more about:• DEI as a concept and…
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MLP Episode 81: “Unleashing Excellence: Revolutionizing the Client Experience” with Mark Hunter
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In this podcast episode, David Ackert interviews Mark Hunter, Principal at Glen Maple Group, about the importance of client experience in professional services firms, particularly in the legal industry. Mark shares his background in CRM solutions and his current work with Glen Maple Group, which provides marketing and communication services to prof…
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MLP Episode 80: “Mastering Client Experience: Strategies for Success” with Mitchell Reno
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In this episode of the Market Leaders Podcast, David Ackert, with guest Mitchell Reno, Principal Director of Client Experience at Rehmann, shedding light on the ever-evolving landscape of Client Experience in professional services firms. With over two decades of Sales, Marketing, and CX expertise at Rehmann, one of the top professional advisory fir…
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MLP Episode 79: “Recruiting, Developing and Retaining an Effective Team” with Lisa Vicine
29:38
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In this episode of the Market Leaders Podcast, David Ackert, with guest Lisa Vicine, Chief Marketing Officer at Arnall, Golden, Gregory LLP, unpack the keys to recruiting, developing and retaining an effective marketing and business development team.Tune in to hear about:- How Lisa rebuilt the foundation of her marketing and business development de…
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Market Leaders Podcast Ep. 78: “Setting New Partners Up for Success” with Amanda Bruno & Debra Hare
31:05
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A rising tide raises all boats. In this episode of the Market Leaders Podcast, David Ackert, with guests Morgan Lewis' Chief Business Development Officer Amanda Bruno and Director of Business Development Coaching and Training Debra Hare, unpack how this sentiment is at the core of the firm’s BD ethos. They explore how the firm's collaborative cultu…
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Market Leaders Podcast Episode 77: “A Fresh Approach to Lateral Partner Recruiting” with Scott Love
22:22
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In this episode, David Ackert chats with Scott Love, President of The Attorney Search Group and a leading authority in legal recruiting, about three critical firm growth strategies: encouraging lawyers to expand their books of business through their referral network, through prospecting, and through lateral recruiting. Scott shares his expertise on…
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Market Leaders Podcast Episode 76: “A Go-to-Market Strategy by Industry” with Mike Mellor
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Join David Ackert in this episode of the Market Leaders podcast as he speaks with Mike Mellor, the Chief Marketing and Business Development Officer at Pryor Cashman LLP. Mike's extensive experience in professional services marketing informs his insights on the importance of industry-focused go-to-market strategies, client-centric language, and tact…
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Market Leaders Podcast Episode 75: “Sage Insights for Uncertain Times,” a Retrospective
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In times of uncertainty, the value of wisdom can't be overstated. In this special retrospective episode of the Market Leaders podcast, we reflect on the valuable insights shared by our recent guests that are particularly relevant for navigating the current market and economic challenges that may lie ahead. Join us as we explore Steve Martini and La…
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Market Leaders Podcast Episode 74: “An Entrepreneurial Approach to Firm Growth” with Marianne Talbot
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Marianne Talbot’s career and personal life have been characterized by versatility and excellence. Marianne, now serving as Chief Marketing and Business Development Officer at Bailey & Glasser LLP, has donned numerous hats, including that of a trial attorney, business development expert, executive coach, diversity and inclusion strategist, author, a…
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Market Leaders Podcast Episode 73: “Cultivating a BD Mindset with Associates” with Katie Munroe
19:22
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Market leaders are skilled at finding opportunity in the places most people overlook. In this week's episode of the Market Leaders Podcast, Katie Munroe, Chief Marketing Officer at Zuckerman Spaeder LLP, describes how she championed an expansion of the firm's business development efforts to include partners and associates. Katie astutely recognized…
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Market Leaders Podcast Episode 72: “Making an Impact in the Short-Term” with Maggie Garden
19:17
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We place a lot of stock in strong beginnings: the first 100 days of a presidency, the first 10 minutes of a film, the first impression we form when meeting a new person. A strong beginning sets expectations, and solidifies our faith in someone's competence and capabilities.In this episode of the Market Leaders Podcast, Maggie Garden, Director of Bu…
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Market Leaders Podcast Episode 71: “Differentiating the Firm in a Crowded Market” with Sadie Baron
28:34
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The traditional approach to law firm marketing lacks malleability and imagination. In other words, it leaves no room for teams to react to a fast paced and ever changing market. Being slow to market and slow to pivot are not an option in today's competitive economy. Sadie Baron, CMO at Reed Smith has recognized this, and true to her innovative spir…
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Market Leaders Podcast Episode 70: “How to Interview for Future Rainmakers” with Eva Wisnik
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Over the past 26 years, Eva Wisnik, Founder of Wisnik Career Enterprises, Inc., has trained Partners at 88 law firms on how to interview legal talent. The art of assessing talent and selling top candidates on the firm are crucial skills in today’s competitive job market. Tune in to hear Eva share her thoughts on:- Outlining and executing goals for …
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Market Leaders Podcast Episode 69: "Rate Strategies that Maximize Client Value” with Colin Keefe
21:28
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In this episode, David Ackert, Founder & CEO at Ackert Inc. speaks with Colin Keefe, a Partner and Chair of the Mergers and Acquisitions Practice Group at mid sized law firm Fitzpatrick Lentz & Bubba, P.C. (FLB). Tune in to this episode to discover:- How FLB positions its services to be appropriate for mom and pop businesses and Fortune 500 compani…
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Market Leaders Podcast: "How to Effectively Establish and Nurture Referral Partnerships"
23:46
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Imagine being friends with someone for years, and referring millions of dollars back and forth between each other’s businesses. In this episode Steve Martini (MST, CPA | Partner at Withum) and Larry Braun (Partner at Sheppard Mullin) talk with David Ackert about their referral partner relationship and share how they’ve done just that. Tune in to le…
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Market Leader's Podcast: "A Process for Optimizing Profitability" with Kip Guthrie
16:13
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In this episode, Kip Guthrie (Senior Advisor, Ackert) talks with David Ackert (Founder & CEO, Ackert) about how the current talent war, and how to optimize firm profitability.Tune in to this episode to discover:- How firms often compete against themselves in their day-to-day processes- The importance of market intelligence in making business decisi…
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1
Market Leaders Podcast: "Weatherproof Strategic Planning" with Timothy Corcoran
35:29
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There are some seasons when strategic planning is critical, and others when it’s just nice to have. In this episode, Timothy Corcoran (Principal, Corcoran Consulting Group, LLC) talks with David Ackert about shifts in strategic planning, the components and tactical implementation of a firm’s strategic plan; and using a strategic plan to differentia…
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Market Leaders Podcast: "Listening, learning and applying lessons" with Kathryn Whitaker
21:52
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Many of us wish to see changes in the management and improvement of our community, but only a courageous few decide to take matters into their own hands by running for office. In this episode, Kathryn Whitaker, Chief Marketing Officer at Burr & Forman, talks with David Ackert about the interesting and inspiring career journey she has embarked on ov…
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Market Leaders Podcast: "Transitioning from Virtual Communities" with Liz Sobe
16:35
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Over the past year, many have formed virtual communities to maintain their connections (and their sanity). In this episode, Liz Cerasuolo Sobe (Director of Strategic Growth, Goulston & Storrs) talks with David Ackert about the role communities play in our business development and our mental health.Tune in to hear them discuss:• How to maintain spon…
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Market Leaders Podcast - "Beyond the Optics of Diversity" with Gia Altreche
23:19
23:19
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Join David Ackert as he interviews Gia Altreche, Director of Business Development & Marketing at Newmeyer Dillion, in this episode of the Market Leaders Podcast.Tune in to hear them discuss:• How to position DEI (Diversity Equity & Inclusion) initiatives within your firm to affect meaningful change• How institutions can provide systemic support to …
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Market Leaders Podcast: "Establishing Efficiency and Innovation Standards" with Kelly Harbour
12:24
12:24
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Join David Ackert as he interviews Kelly Harbour, Director of Client Relations and Innovation at Goulston & Storrs, in this episode of the Market Leaders Podcast.Tune in to hear them discuss:• How she overhauled the data and tracking systems at Goulston to institute the SALI system, and how that translated to speed and flexibility in addressing new…
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Market Leaders Podcast: Integrating Talent Strategy with Business Development with Brittaney Schmidt
19:05
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Join David Ackert as he interviews Brittaney Schmidt, Chief Talent Officer at Vorys, Sater, Seymour and Pease, in this episode of the Market Leaders Podcast.Tune in to hear them discuss:• Her journey from chief marketing and development officer to chief talent officer• Tips for managing stress and uncertainty during the pandemic• Her framework for …
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Market Leaders Podcast - "The Keys to a Successful Lateral Integration" with Anand David
19:58
19:58
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Join David Ackert as he interviews Anand David, Global Head of Lateral Partner Recruitment & Integration at Hogan Lovells, in this episode of the Market Leaders Podcast. Tune in to learn:• The relationship between talent acquisition and your strategic plan• How clients can improve diversity at law firms• How to define (and contextualize) the metric…
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Market Leaders Podcast—Bolstering Business Development Culture & Revenue at Law Firms w/ Mandy Hicks
20:02
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Join David Ackert as he interviews Mandy Hicks, Director of Marketing and Communication at English, Lucas, Priest & Owsley, in this episode of the Market Leaders Podcast.Tune in to hear them discuss:• How Mandy Hicks used PipelinePlus training and tracking software to shift mindsets and increase revenue at her firm• How she secured buy-in from prac…
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Market Leaders Podcast: "Innovations in Legal Technology" with Joe Patrice
12:20
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Join Join David Ackert as he interviews Joe Patrice, Senior Editor at Above the Law., in this episode of the Market Leaders Podcast.Tune in to hear them discuss:• Why lawyers have been slow to adopt technology• The technologies that are gaining traction at law firms• The latest legal innovations, as well as new additions to classic products…
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Market Leaders Podcast: Connect the Dots Between Marketing & Business Development w/Vikki Sicilian
18:07
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Join David Ackert as he interviews Vikki Sicilian, Director, Business Development and Communications at Loeb & Loeb, in this episode of the Market Leaders Podcast.Tune in to hear them discuss:• How to build out your marketing strategy according to relevant client needs• Why fear of missing an important client opportunity often leads to an unfocused…
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Market Leaders Podcast - "Restructuring & Redefining the Business Development Function" w/ Mark Howe
15:03
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Join David Ackert as he interviews Mark Howe, Director of Client Relations at Thompson Dorfman Sweatman, in this episode of the Market Leaders Podcast. Tune in to hear them discuss:• The key ingredients of business development success in external-facing roles• How to break down silos and evolve your firm culture• The specific challenges faced by re…
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Market Leaders Podcast 56: "Emotional Intelligence and Client Service" with Rich Bracken
18:09
18:09
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Join David Ackert as he interviews Rich Bracken, Director of Business Development at Fredrikson & Byron, in this episode of the Market Leaders Podcast. Tune in to hear them discuss:• What emotional intelligence actually means, and how understanding it builds resilience in the face of uncertainty• How learned behaviors within law firms can impact cr…
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Market Leaders Podcast 55: "The Leadership Opportunity in Law Firms" with Nora Shearer
18:06
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Strong leadership is more important than ever as firms transition to remote work and endeavor to navigate our changing environment. Join David Ackert as he interviews Nora Shearer, CMO of Shearman & Sterling, in this episode of the Market Leaders Podcast.Tune in to learn:• How parenting influenced her perspective on leadership• Balancing home life …
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Market Leaders Podcast 54: "Protecting Yourself Against the Coronavirus" with Dr. Kelly Bender
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What precautions should you be taking to protect yourself against the novel coronavirus? Join David Ackert as he interviews Dr. Kelly Bender, ND, in this episode of the Market Leaders Podcast.Tune in to learn:— How the coronavirus travels, and just how much "social distancing" is required— The science behind washing your hands for 20 seconds— How t…
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Market Leaders Podcast 53: Managing Communications During the Coronavirus Crisis w/ Stefanie Marrone
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By Ackert
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Market Leaders Podcast 52: "How to Navigate Legal Procurement" with Brian Colucci
19:36
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Market Leaders Podcast 51: "From Revenue Enablement to Revenue Generation" with Lara Quie
10:17
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Market Leaders Podcast 50: "Building a Practice by Referral" with David Fullmer
19:57
19:57
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Tune in to hear them discuss:Networking strategies to generate referrals and drive new businessHow to utilize social media to engage with the marketplace Playing to your strengths to achieve your business development goalsBy Ackert
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Market Leaders Podcast 49: "How to Improve Engagement in Practice Planning" w/ Deborah Farone
18:51
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Tune in to hear them discuss:Deborah's strategies for improving engagement in practice planningHow technology has impacted the way we approach and execute our business plans Important steps you can take to be a successful marketer for your firm in a rapidly changing landscapeBy Ackert
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Market Leaders Podcast 48: "Best Practices in Lateral Integration" w/ Jennifer Queen
22:55
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Join David Ackert as he interviews Jennifer Queen, Chief Talent Officer of Bracewell LLP, in this episode of the Market Leaders Podcast. Tune in to hear them discuss:- Jennifer's holistic approach to smooth lateral integration- Strategies for maximizing the business development benefits from laterals' books- How to reconcile mismatched expectations…
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Market Leaders Podcast 47: "Promoting the Marketing Department to the Lawyers" w/ Michael Blachly
26:36
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Join David Ackert as he interviews Michael Blachly, Chief Marketing Officer of Gray Reed & McGraw, in this episode of the Market Leaders Podcast. Tune in to hear them discuss:- How to internally market the marketing department by demonstrating the services you offer to the lawyers.- How marketers can use the concept of ROO - Return on Objective - t…
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Market Leaders Podcast 46: "Understanding the Lawyer Personality" w/ Dr. Larry Richard
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Join David Ackert as he interviews Dr. Larry Richard, Founder and Principal Consultant of LawyerBrain LLC, in this episode of the Market Leaders Podcast. Tune in to hear them discuss:- Larry's research on lawyer personality types, and how lawyers tend to have extreme personality traits that are standard deviations away from the norm.- How professio…
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Market Leaders Podcast 45: "The Evolution of the Empowered Legal Marketer" w/ Ezra Crawford
23:11
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Join David Ackert as he interviews Ezra Crawford, Senior Director of Practice Group Business Development and Management at Crowell & Morning, in this episode of the Market Leaders Podcast. Tune in to hear them discuss:- How the LMA Professional Advocacy Working Group focuses on raising the stature and profile of marketing and business development p…
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Market Leaders Podcast 44: "Design Thinking in Legal Marketing" w/ Molly Porter
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Join David Ackert as he interviews Molly Porter, Director of Marketing at Seyfarth in this episode of the Market Leaders Podcast.Tune in to hear them discuss:- How Molly applies Design Thinking concepts to better connect to her firm's prospects and clients.- Why tapping into your client and competitive intelligence data will help you identify and s…
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