Welcome to Unconventional Success where we are rewriting the rules for female solopreneurs. I’m your host, Tiffany Dawson - a business and mindset coach. I help women who value freedom to earn the income they need to facilitate the lifestyle they want. I’ll share interviews with successful female founders and my own tips on how to build a bulletproof mindset, make your own rules for your reality and think strategically about your business. So you can earn free-flowing revenue while spending ...
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Forget the Zoom calls. We did it all live and in person. Join hosts Kyle Mountsier, Michael Cirillo, Paul J. Daly and Jordan Cox as we just hit the record button for some quick and very candid conversations with some of the most amazing guests at ASOTU CON 2023 in Baltimore. You'll hear from the best operators, amazing stories from inside and outside of auto, and gain new perspectives. All of it is live. All of it is unfiltered, and all of it is for you. These are the ASOTU CON Sessions by E ...
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Single Point of Contact and 4-Day Work Weeks with Erikka Tiffani Wells
11:17
11:17
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11:17
Send us a Text Message. In this inspiring ASOTU CON session, Danny Zaslavsky hosts Erikka Tiffani Wells, General Manager at Walser Automotive Group, on the ASOTU CON podcast stage. Erikka shares her journey of rising through the automotive industry, discussing the challenges and triumphs of transitioning to a single point of contact and negotiation…
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Averaging 22 Car Sales Per Salesperson Per Month with Jonathan Dawson
13:54
13:54
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13:54
Send us a Text Message. In this dynamic ASOTU CON session, Glenn Lundy converses with Jonathan Dawson, renowned Coach and Trainer at Sellchology, about building the next generation of the automotive industry. Jonathan emphasizes the importance of maintaining relational selling over purely transactional methods, cautioning against innovation for inn…
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How Producing Incredible People Produces Incredible Customer Experiences with Austin Beaver
11:22
11:22
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11:22
Send us a Text Message. In this insightful ASOTU CON session, Danny Zaslavsky hosts Austin Beaver, a rising star in the automotive industry, on the ASOTU CON podcast stage. Austin shares his journey of growing up in a car dealership family, his early experiences in the dealership, and his transition from studying accounting to becoming a controller…
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How To Build A Cohesive, Bought-In Team with Kayla Kody
13:56
13:56
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13:56
Send us a Text Message. In this engaging ASOTU CON session, Glenn Lundy interviews Kayla Kody, Vice President at Richmond Ford Auto Group, delving into the future of the automotive industry. Kayla shares insights on the importance of training and development, innovative changes in sales processes, and the impact of technology on service departments…
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How Northwood University Prepares Students for Automotive Success with Todd Caputo and Northwood Students
13:52
13:52
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13:52
Send us a Text Message. In this lively episode of ASOTU CON Sessions by Effectv, Glenn Lundy hosts an inspiring discussion with Todd Caputo, founder of Todd Caputo Consulting, and a dynamic group of students from Northwood University: Noah Koss, Breanne Pratley, Hanna Wood, and Zak McLeod. They explore the unique role Northwood University plays in …
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Using Data Science for Better Inventory Management with AJ McGowan
11:31
11:31
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11:31
Send us a Text Message. In this episode of ASOTU CON Sessions, Glenn Pasch engages in a compelling conversation with AJ McGowan, co-founder and president of AutoVision. AJ delves into the advanced data science behind AutoVision’s platform, highlighting its capabilities in inventory management and marketing strategy enhancement. The discussion focus…
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From Linear TV to OTT: The Future of Targeted Automotive Marketing with Anthony Jingoli and Brendan Jackson
11:36
11:36
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11:36
Send us a Text Message. In this episode of ASOTU CON Sessions, Glenn Pasch sits down with Anthony Jingoli, Senior Director of Automotive Strategy and Partnerships for Effectv and Brendan Jackson from Effectv to explore the intricacies of content strategy and the evolution of targeted advertising. Anthony and Brendan shed light on the confusion surr…
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'People Over Everything' Content and Marketing with Brad Gelber
14:10
14:10
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14:10
Send us a Text Message. In this insightful episode of ASOTU CON Sessions, Glenn Pasch sits down with Brad Gelber, Digital Media and Content Marketing Manager at West Herr Automotive. Brad shares valuable strategies on organizing and optimizing content marketing in the automotive industry. He delves into the challenges faced by small marketing teams…
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Building Successful Car Buying Centers with Darrell Steed
11:38
11:38
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11:38
Send us a Text Message. In this insightful episode of ASOTU CON Sessions, Joe Overby interviews Darrell Steed, president of SmartWolf Consulting. Steed shares the fascinating origin of his company’s name, inspired by his reputation as a fixer in the auto industry, akin to Winston Wolf from "Pulp Fiction." The conversation delves into Steed's journe…
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Growing Market Share Through Certified Pre-Owned and Community Initiatives with Tony Lucas
10:52
10:52
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10:52
Send us a Text Message. In this ASOTU CON 2024 podcast hosted by Joe Overby, Tony Lucas, General Manager of Casa Autoplex, shares his inspiring journey in the automotive industry. Starting as a porter at a buy-here-pay-here lot, Tony's career has progressed significantly, showcasing his dedication and adaptability. He discusses his transition from …
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The Art of Acquiring Quality Used Cars with Robert Hollenshead, Brian Kramer and Chris Fell
14:13
14:13
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14:13
Send us a Text Message. In this ASOTU CON 2024 podcast, hosted by Joe Overby, Robert Hollenshead, Chris Fell, and Brian Kramer join the discussion to delve into used car acquisition strategies. The conversation explores the evolving landscape of used car auctions, the importance of appraising vehicles accurately, and the unique challenges and oppor…
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NADA Updates on the FTC Cars Rule and More with Mike Stanton
11:30
11:30
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11:30
Send us a Text Message. In this ASOTU CON 2024 podcast hosted by Kyle Mountsier, Mike Stanton, President and CEO of NADA, joins the conversation to discuss the latest developments and challenges in the automotive industry. The session kicks off with an update on the FTC's vehicle shopping CARS Rule, highlighting its implications for dealerships and…
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Modern F&I Strategies To Enhance The Customer Journey with Paul McCarthy
10:42
10:42
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10:42
Send us a Text Message. In this ASOTU CON 2024 session, hosted by Kyle Mountsier, Paul McCarthy, VP of Sales at Protective Asset Protection, joins the conversation to share insights into the automotive finance and insurance (F&I) sector. Paul, who transitioned from a 30-year career in automotive retail to the F&I side, discusses the evolution of th…
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Velocity Beats Volatility In The Used EV Market with Jimmy Douglas
11:26
11:26
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11:26
Send us a Text Message. In this ASOTU CON 2024 session, hosted by Elena Ciccotelli from the "EVs for Everyone" podcast, Jimmy Douglas, founder and CEO of Plug, joins the conversation. The discussion revolves around the evolving EV market and the opportunities and challenges it presents for dealers. Jimmy highlights the importance of focusing on use…
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How EV Leasing Can Drive Consumer Acceptance with Matthew Haiken
12:47
12:47
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12:47
Send us a Text Message. In this ASOTU CON 2024 session, hosted by Elena Ciccotelli from the "EVs for Everyone" podcast, Matthew Haiken, Dealer Principal and President at Prestige Collection Auto Group, shares his insights into the evolving EV market. Matthew recounts his journey with Polestar, highlighting his competitive nature and desire to build…
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Helping Women Feel Confident Around Car Care with Patrice Banks
11:11
11:11
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11:11
Send us a Text Message. In this ASOTU CON 2024 session, Dan Shine interviews Patrice Banks, founder of Girls Auto Clinic in Philadelphia. Patrice shares her journey of transforming the traditional auto shop experience by catering to the needs of women, while also welcoming male customers. Girls Auto Clinic stands out with its customer-centric appro…
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Training, Selling, and Succeeding on EVs with John Foley
10:50
10:50
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10:50
Send us a Text Message. In this lively ASOTU CON 2024 session, hosted by Elena Ciccotelli from the "The EVs for Everyone" podcast, John Foley, President of Recharged, joins the conversation. John shares the story of how Recharged was born from a need he identified at the first ASOTU CON, focusing on the growing market of used EVs. He emphasizes the…
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The Key to High CSI Scores with Jaime Maicas
9:47
9:47
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9:47
Send us a Text Message. In this episode of ASOTU Con Sessions by Effectv, Dan Shine interviews Jaime Maicas from Casa Auto Group, discussing innovative strategies in fixed operations that boost customer satisfaction. Jaime shares insights on how the implementation of video communication and mobile service units have transformed customer interaction…
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Bringing the Garage From The Dealership to the Front Door with Jeremy Stephens
11:17
11:17
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11:17
Send us a Text Message. In this session from ASOTU CON 2024, Dan Shine converses with Jeremy Stephens, Remote Service Director at Bozard Ford Lincoln. They delve into the transformative power of mobile services in the automotive industry. Jeremy shares insights into how mobile service units have enhanced customer satisfaction by providing convenien…
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Lessons Learned Leading The Digital Retail Revolution with Erin Fallon & Jeremy Nowling
13:23
13:23
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13:23
Send us a Text Message. In this engaging ASOTU CON session, Michael Cirillo hosts Erin Fallon, Manager of Enterprise Dealer Success at Upstart, and Jeremy Nowling, Sales and Digital Retailing Director at Rohrman Automotive Group. The discussion centers around improving the car buying experience by bridging the gap between online browsing and in-sho…
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Retail Auto from a Global POV with Steve Greenfield
11:46
11:46
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11:46
Send us a Text Message. In this episode of ASOTU CON Sessions, Michael Cirillo sits down with Steve Greenfield, General Partner of Automotive Ventures, to discuss the future of the automotive industry. They delve into the rising adoption of electric vehicles (EVs), the implications of autonomy, and the role of artificial intelligence (AI) in advanc…
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From Strict To Empathetic with Don Hall | ASOTU CON Sessions
14:04
14:04
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14:04
Send us a Text Message. In this enlightening episode of ASOTU CON Sessions, Michael Cirillo sits down with Don Hall, President and CEO of the Virginia Auto Dealers Association, to delve into his extensive 45-year career in the automotive industry. Hall shares his insights on the industry's evolution, the importance of adapting to change, and the cr…
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The Unreasonable Hospitality Auto Auction with Blanca Arias-Martinez | ASOTU CON Sessions
5:45
5:45
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5:45
Send us a Text Message. In this episode, Paul J Daly speaks with Blanca Arias-Martinez about the unexpected fusion of high-end hospitality and the fast-paced auto auction industry. Blanca shares her unique approach to integrating high-end hospitality into the fast-paced environment of an auto auction, inspired by Will Guidara's concept of "unreason…
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A Female-Friendly Auto Industry with Katie Mares
13:15
13:15
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13:15
Send us a Text Message. In this ASOTU CON 2024 conversation, Paul J Daly sits down with Katie Mares, author of "CustomHer Experience." Katie shares her journey into the automotive industry, highlighting her mission to enhance the customer experience, particularly for women. She delves into the physiological differences between men and women that in…
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Sales Models and Staffing Strategies with Jim Colon | ASOTU CON Sessions
14:05
14:05
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14:05
Send us a Text Message. Paul J Daly hosts Jim Colon, co-owner of Toyota of Marysville, on the ASOTU CON Sessions by Effectv. They discuss Jim's unique approach to running a negotiation-free dealership, the benefits of a customer-centric sales model, and how this strategy has attracted a diverse workforce, particularly women. Jim shares insights on …
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Greater freedom AND income + demystifying social media with Nicola Charlotte
41:40
41:40
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41:40
>>> Overflow Collective is currently accepting new members! Join our uplifting and abundant community full of other entrepreneurs and mothers just like you. Click here to learn how to sign up in time for our next live call <<< Nicola Charlotte is a successful business and mindset coach, host of the Greater Freedom Podcast and the coach that I hired…
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Stop trying to "find your tribe" and do this instead
20:04
20:04
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20:04
I have a real issue with everyone telling us to "find your tribe". I'm not against networking - the complete opposite actually. But "finding your tribe" is a term that's really problematic and sends us the wrong signal when it comes to building a supportive community that's going to be there for you in the long run. Helpful links: Join Overflow Col…
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Embrace imperfection in content creation and get visible with Helen Walker
51:15
51:15
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51:15
Helen Walker is a visibility strategist helping female coaches and business owners to overcome their fear of showing up to sell with confidence. We talk about The importance of mindset in sales Practical ways to show up with authenticity Embracing imperfection in content creation How to sell by shifting the spotlight to your audience The realities …
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Longevity over likes - Are you putting too much energy into engagement rather that creating a sustainable business?
27:06
27:06
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27:06
>>> Overflow Collective is accepting new members! If you're wanting to join a warm and inspiring community full of entrepreneurs who are mothers, this is the place to be. Join Overflow Collective Now <<< I'm gonna go right ahead and say it - the amount of engagement you have on a social media post is not a good measure of how well your business is …
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More than just colours & a logo: Brand strategy & design with Amy Goodall
1:09:42
1:09:42
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1:09:42
If you have a website or presence on social media, you've got a visual brand, whether you intended to or not. And if you are intentionally creating your visual identity - making a pretty logo and choosing the right brand colours might not be the best place to start. Amy Goodall has a wealth of brand design and strategy experience, with both product…
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Set yourself up for ENERGETIC success in 2024
39:57
39:57
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39:57
If you're looking to start business on a high in 2024 and ensure your good January vibes and energy has longevity over the whole year, this episode is for you. ***After listening to this episode, if you realise that the thing you need most in order to make 2024 a huge success is to connect with other women with the same zest for business, mindset a…
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Holiday Season Energy Leaks and How to Manage Them
31:10
31:10
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31:10
Christmas and end of year holiday season can be such an exciting time of connection, parties and family gatherings. For a lot of entrepreneurs, it can also bring up feelings of guilt, thoughts that they're not doing enough and not being able to relax. I'm a huge fan of developing personal awareness SO THAT you have the power to overcome this stuff.…
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Permission to be a lazy-girl entrepreneur
29:25
29:25
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29:25
Here's my secret to not failing in business: Be more lazy as an entrepreneur. While everyone else is waking up at 5am, adding 5 people a day on LinkedIn, having a different content strategy for Instagram and LinkedIn... I'm here trying to make things as EASY and simple as possible. While these may be best practises - I just know that I don't want t…
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The no-think structures that keep me on track with business & mindset
23:12
23:12
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23:12
Life happens. As I'm recording this, my son is ill and I'm battling a weird flu of my own. This often does something to my mindset which isn't pretty - but it's totally out of my control. Luckily though, I have several structures in place in my life and business which means I don't even have to THINK about keeping everything up. No-think structures…
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You either love it or you hate it... What do YOU think of Black Friday? Some of us think it's a fun time to research deals and make huge savings. It might even symbolise abundance to you. Others may think it's a waste of energy and that it's negatively pressuring consumers to buy stuff they don't need. Either way, it's a huge opportunity for anyone…
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Intuitive Business Structure when you hate following rules
15:56
15:56
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15:56
We are accepting new members into Overflow Collective - THE support circle for entrepreneurs who are mothers. Get all the details via the link below 👇 you won't want to miss out on being a part of this incredible, close-knit community of women. >>> Enrol Here<<< --- This episode is for all my ladies hate being told what to do - even when the instru…
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Send us a Text Message. Phil Gill and Jordan Cox sit down to chat at ASOTU CON 2023. Phil Gill is the General Sales Manager at Tom Gill Chevrolet. Thanks to Effectv for making ASOTU CON Sessions possible! Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our mo…
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Send us a Text Message. Patrice Banks and Michael Cirillo sit down to chat at ASOTU CON 2023. Patrice Banks is the Founder and Chief #she-Can-ic of Girls Auto Clinic. Thanks to Effectv for making ASOTU CON Sessions possible! Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/compan…
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Send us a Text Message. Michael Lucki and Kyle Mountsier sit down to chat at ASOTU CON 2023. Michael Lucki is the Academy Management Instructor at the National Automobile Dealers' Association. Thanks to Effectv for making ASOTU CON Sessions possible! Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https…
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Send us a Text Message. Tony Lucas and Jordan Cox sit down to chat at ASOTU CON 2023. Tony Lucas is the Pre-Owned Director at Casa Automotive Group. Thanks to Effectv for making ASOTU CON Sessions possible! Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our …
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Send us a Text Message. Dawn Williamson and Kyle Mountsier sit down to chat at ASOTU CON 2023. Dawn Williamson is the SVP, Head of Sales Development at Effectv. Thanks to Effectv for making ASOTU CON Sessions possible! Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asot…
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Send us a Text Message. Dayna Kleve and Jordan Cox sit down to chat at ASOTU CON 2023. Dayna Kleve is the Director of Diversity, Engagement & Foundation at the Walser Automotive Group. Thanks to Effectv for making ASOTU CON Sessions possible! Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.l…
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Send us a Text Message. Ed Roberts and Michael Cirillo sit down to chat at ASOTU CON 2023. Ed Roberts is the Chief Operations Officer at Bozard Ford Lincoln and the author of Mile One Leadership. Thanks to Effectv for making ASOTU CON Sessions possible! Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: ht…
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Send us a Text Message. Jimmy Douglas and Kyle Mountsier sit down to chat at ASOTU CON 2023. Jimmy Douglas is the CEO at Plug. Thanks to Effectv for making ASOTU CON Sessions possible! Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most recent email at: …
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Send us a Text Message. Joel Bassam and Paul J Daly sit down to chat at ASOTU CON 2023. Joel Bassam is the President at Easterns Automotive Group. Thanks to Effectv for making ASOTU CON Sessions possible! Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our mo…
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Send us a Text Message. John Foley and Jordan Cox sit down to chat at ASOTU CON 2023. John Foley is the Co-Founder and President of Recharged. Thanks to Effectv for making ASOTU CON Sessions possible! Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most r…
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Send us a Text Message. John Sacco and Michael Cirillo sit down to chat at ASOTU CON 2023. John Sacco is the President and Owner of Sierra International Machinery. Thanks to Effectv for making ASOTU CON Sessions possible! Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/a…
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Send us a Text Message. Kirk Preiser and Michael Cirillo sit down to chat at ASOTU CON 2023. Kirk Preiser is the Founder of E-Volv Solutions. Thanks to Effectv for making ASOTU CON Sessions possible! Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most re…
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Send us a Text Message. Liza Borches and Paul J Daly sit down to chat at ASOTU CON 2023. Liza Borches is the President and CEO at Carter Myers Automotive. Thanks to Effectv for making ASOTU CON Sessions possible! Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Rea…
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Send us a Text Message. Matt Jones and Paul J Daly sit down to chat at ASOTU CON 2023. Matt Jones is the Senior Director of Brand and Industry at TrueCar. Thanks to Effectv for making ASOTU CON Sessions possible! Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Rea…
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