Welcome to Season 2 of The Clinical Entrepreneur podcast - where we ditch the boring business talk and serve up the real, raw, and ridiculously helpful strategies you need to grow your wellness practice. This season is all about big moves, bold goals, and finally building the business that matches your vision. From creating programs your patients will rave about to streamlining your systems so you can actually breathe (imagine that!), we're covering it all - minus the fluff. If you're ready ...
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S2 E45: 5 Ways to Reactivate Old Patients (Without Needing Any Fancy Tech)
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15:54Got a list of past patients collecting digital dust? 😬 You're not alone, and reactivating them might be the fastest way to fill your schedule. In this episode, I'm breaking down five simple, low-tech strategies to reconnect with old patients, without feeling awkward, salesy, or desperate. Because sometimes, the easiest growth isn't in new leads… It…
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S2 E44: How to Plan Next Year's Practice Growth (Without Just Winging It)
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27:17Be honest, is your plan for next year basically "get more patients"? 🙋♀️ If so, we need to talk. Because hope isn't a strategy… and winging it won't grow your practice. In this episode, I'm showing you how to create a simple, strategic practice growth plan that actually works, one that's grounded in data, clarity, and focus (not endless to-dos or …
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S2 E43: My financial strategy for getting out of debt
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35:04Let's talk about the thing no one wants to admit: debt. 💸 In this episode, I'm pulling back the curtain on my own financial crisis, including how I racked up $750,000 in business debt, hid under my desk when the IRS came knocking (yes, really), and eventually paid it all off in less than 3 years. If you're carrying financial stress as a wellness pr…
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S2 E42: Letting Go of Perfectionism in Business and Life
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23:21Are you stuck in perfectionism mode? Spending hours tweaking things that are already good enough? Waiting to launch until everything is "just right"? In this episode, I'm getting real about perfectionism – because as a recovering perfectionist myself, I see it holding back too many talented wellness practitioners from building the practices they de…
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S2 E41: Create Monthly Revenue With a Simple Non-Clinical Offer
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28:17If you've been looking for a way to add consistent revenue to your practice without selling more supplements or adding more appointments, this episode is for you. We're talking about creating a non-clinical product bundle using everyday items your patients already use and love, like toothpaste, shampoo, barrier creams, or non-toxic cleaners. Only t…
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S2 E40: 3 Ways to Diversify Your Practice Revenue
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29:41If your income feels like a rollercoaster, you're not alone — most wellness practitioners struggle with inconsistent revenue. In this episode, we'll break down practical ways to build a steady, predictable income by adding recurring revenue streams to your cash-based practice. We'll cover: ✔️ The 3 types of recurring revenue models ✔️ How to choose…
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S2 E39: Automating Patient Follow-Ups Without Losing the Human Touch
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23:58Have you ever meant to follow up with a patient… and then life happened? The sticky notes, the to-do lists, the reminders you forgot to check, and suddenly a week has gone by. At this point, it feels awkward to respond, and you realize you seriously dropped the ball. I've been there, and it's no fun. In this personal episode of The Clinical Entrepr…
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S2 E38: How to Host an Epic Patient Appreciation Event
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21:21When was the last time you told your patients "thank you" in a way that made them feel truly valued? Patient appreciation events are one of the fastest ways to build loyalty, generate referrals, and strengthen your community—but most practitioners skip them because they feel overwhelming. Here's the truth: hosting an epic event doesn't have to be c…
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S2 E37: Social Media Made Simple: Use 15 Photos & 25 Captions to Grow Your Wellness Practice (Even If You Hate Posting)
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23:37Be honest… do you secretly cringe when you think about posting on social media? 🙋♀️ You're not alone. Most of us don't have the time, energy, or desire to keep up with posting every day, but it's still one of the best ways to connect with new patients and build trust with your community. That's why I created a shortcut: 15 photos + 25 captions. Wi…
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S2 E36: Menopause & Collagen Loss: How to Help Women Reclaim Their Glow and Confidence
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33:14Your menopausal patients are struggling with something they might not even be telling you about - and it's impacting their confidence every single day. 💕 Here's what I see happening in practices everywhere: We're incredible at addressing hot flashes, hormone imbalances, and sleep issues. But when our female patients look in the mirror and don't rec…
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S2 E35: My Step-by-Step Guide to Hiring Smarter and Building a Rockstar Team
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26:50Can we be real for a hot minute? I hired and fired 9 people in 11 months - talk about learning the hard way! 😅 But here's the beautiful thing about messy seasons: they teach us exactly what we need to know. If hiring feels like expensive gambling (been there!), this episode is your roadmap to finding team members who actually GET your vision and wa…
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S2 E34: From Chaos to Systems: How to Build a Business That Runs Without You with David Jenyns
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30:55Are your business systems collecting dust? You're not alone. Most wellness practitioners create systems that end up outdated, ignored, or completely forgotten. In this episode, I'm joined by David Jenyns, author of the brand new book "Systems Champion," and we're diving deep into why most practice systems fail and the game-changing solution that ac…
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S2 E33: My Menopause Story: What Worked, What Didn't, and How I Got My Life Back
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29:18Hey friends, can I get real with you for a minute? If you've ever wondered what perimenopause actually looks like for someone who's supposed to have it all figured out — spoiler alert: I definitely didn't — this episode is me pulling back the curtain on the messy, vulnerable truth of my own menopause journey. I'm sharing everything, and I mean ever…
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S2 E32: The Monthly Protocol Method: A Smarter Way to Support Your Patients
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22:13I used to be that scattered practitioner throwing everything at patients hoping something would stick. Sound familiar? In this episode, I'm sharing the monthly planning breakthrough that transformed my practice after I completely overwhelmed a chronically fatigued friend with random protocols. (Spoiler: it didn't go well!) Instead of those overwhel…
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S2 E31: Patient Loyalty Programs: The Secret to Repeat Visits and Raving Fans
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31:59If your patients show up once and never return, you're not alone - but there's a better way. In this episode, we're breaking down how to create a patient loyalty program for your wellness practice that actually works. You'll learn how to reward healthy habits, encourage follow-through, and build meaningful relationships that keep patients coming ba…
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S2 E30: Location, Leases, and Leverage: A Must-Listen Real Estate Chat with Colin Carr
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34:41Whether you're moving into your first office space or re-negotiating a lease you've had for years, this episode will change how you think about real estate. I'm joined by Colin Carr, CEO of CARR , and together we're unpacking the biggest commercial real estate mistakes wellness practitioners make - and how to avoid them. We talk about how to negoti…
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S2 E29: You're Not Broken - But Your Business Might Be
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29:10If you feel like your wellness practice is stuck on repeat - constantly chasing new patients, drowning in admin tasks, and praying for more consistent income - you're definitely not alone. In fact, these are the top three business challenges I hear from nearly every practitioner I coach. In this episode of The Clinical Entrepreneur, I'm unpacking e…
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S2 E28: The Latest Adrenal Health Research: Cortisol, Adaptogens, and Sleep
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37:34If you see patients who struggle with stress, anxiety, perimenopause, or insomnia - this episode is for you. I'm breaking down the newest clinical research on adrenal health, adaptogens like ashwagandha and rhodiola, the real scoop on licorice, and proven herbal protocols that support a healthy stress response and better sleep. Here's what you'll l…
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S2 E27: How to Simplify Test Result Reporting for Your Patients
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18:49Ever found yourself knee-deep in a lab report, trying to explain every little detail to a patient - only to watch their eyes glaze over? You're not alone. In this episode of The Clinical Entrepreneur, we're talking all about how to simplify lab result explanations in a way that's clear, empowering, and actually makes patients want to follow through…
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S2 E26: How to Streamline Your Practice with Simple SOPs (Even If You Hate Systems)
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24:17If your brain is a cluttered inbox of to-dos, patient follow-ups, supplement orders, and social media reminders… this episode is your new best friend. We're talking SOPs - Standard Operating Procedures - but not the corporate, 57-page version. These are simple, no-fluff systems that help you organize your day, delegate tasks, and stop wasting time …
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S2 E25: Using Patient Feedback Surveys to Improve Retention
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22:27Have you ever thought everything was going just fine in your practice… only to realize (a little too late) that your patients were quietly confused, overwhelmed, or even frustrated? Yikes. 😬 The truth is, your patients are the only ones who can tell you how your practice is actually doing - and if you're not asking for feedback, you're flying blind…
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S2 E24: When They Don't Want Help: Navigating the Heartbreak of Watching People Suffer
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24:14As wellness practitioners, we care deeply - sometimes too deeply. So what do you do when the people you love won't take your advice? In this vulnerable episode, I'm sharing what happened when my own parents rejected the help I offered, and how I'm learning to keep my heart soft without carrying the weight of other people's choices. We'll explore: W…
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S2 E23: How to Create a Follow - Up Strategy Your Patients Will Love (And Respond To)
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23:37If you're wondering why your patients ghost after a great first visit, this episode is for you. In today's show, I'm sharing my 3-step follow-up system that builds trust, boosts patient compliance, and turns casual clients into loyal, long-term patients. You'll learn when to reach out, what to say, and how to keep track of it all, even if you're ru…
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S2 E22: How to Turn Casual Conversations Into Consistent Referrals
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24:55Let's be honest… "networking" probably makes you think of awkward small talk, forced smiles, and some guy handing you his business card while telling you about his "next big thing." Hard pass, right? But here's the truth: referral marketing is still one of the most powerful ways to grow your practice - especially if you do it with heart. In this ep…
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S2 E21: The Breakup, the Breakdown, and the Bounce Back
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34:31What do you do when the business you've built no longer feels aligned - and the only way forward is to work through the mess and start over? In this powerful episode of The Clinical Entrepreneur, Dr. Lindsay Erickson shares her journey of leaving a long-standing business relationship, starting over as a solo practitioner, and navigating one of the …
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S2 E20: New Clinical Findings Related to the Gut Microbiome
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31:46The Gut Revolution: What the Latest Science Tells Us The gut microbiome continues to be a hot topic for researchers worldwide. The newest research from 2025 is rewriting the playbook on how we understand health, disease, and everything in between. In this episode, I'm unpacking 8 fascinating new studies on the microbiome, covering everything from t…
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S2 E19: Clinical Pearls You May Have Never Heard (But Need to Know)
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30:35From mast cells and microplastics to bile acids and B1 - this episode is a clinical deep dive you won't want to miss. If you're a wellness practitioner who loves learning the why behind what's happening in your patients' bodies, you're going to love this one. In this solo episode, I'm recapping some of the most cutting-edge insights I gathered at a…
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S2 E18: Using AI to Write a Simple Email Nurture Series
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31:34"What should I even say in an email?" If that question has ever stopped you from sending regular emails to your patients, this episode is for you. In today's episode of The Clinical Entrepreneur, we're talking about how to use AI to write a simple, effective nurture email series that actually sounds like you. You'll learn how to train your AI to kn…
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S2 E17: How to Grow Your Wellness Practice One Podcast Interview at a Time
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27:31You don't need a sales funnel. You don't need a VA. And you definitely don't need a huge Instagram following to grow your practice. What you do need? A way to get in front of a new group of people who already care about what you have to say. And that's exactly what being a podcast guest does. In this episode, I'm spilling the tea on why being a gue…
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S2 E16: How to Market Your Wellness Practice Without Funnels, Ads, or a VA
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24:11If the word "marketing" makes you break out in hives, you are not alone. Most wellness practitioners didn't get into this work because they wanted to become full-time marketers, post 24/7 on Instagram, or host flashy online events. You're here to help people heal - not become a content-producing machine. But here's the thing: if no one knows who yo…
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S2 E15: Using Free Resources to Grow Your Practice
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25:22Think free downloads are outdated? Think again. One small, helpful resource can completely change how people see your practice - and how easy it is for them to say "yes" to working with you. In this episode of The Clinical Entrepreneur, I'm walking you through exactly how to create and use free resources (without the marketing lingo, tech overwhelm…
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S2 E14: A Simplified Social Strategy for Wellness Practitioners
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28:23Ever feel like social media is a full-time job you never signed up for? 🙃 Between trying to come up with content, writing posts, creating graphics, recording videos, and showing up consistently… it's enough to make you want to toss your phone into a lake. But here's the thing: like it or not, your social media is often the first impression people h…
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S2 E13: How to Attract More of the Right Patients With a Clear, Confident Online Brand
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34:30Let's be honest - your website and social media might be due for a glow-up. If it's been collecting digital dust or just doesn't reflect how amazing you are, this is your nudge to finally make it happen. Because here's the truth: your online presence is often the first impression potential patients get. And if it's cluttered, unclear, or outdated, …
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S2 E12: How to Stop Being the Bottleneck in Your Business
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25:47I'll admit it - I was the biggest roadblock in my own business. When I asked my team what wasn't working, all roads led straight back to me. And honestly? It stung. But it also revealed the exact places where I needed to step back, delegate, and stop micromanaging. And here's what I realized: Most wellness practitioners - whether they have a team o…
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S2 E11: The Power of Taking a Stand in Your Practice
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19:55Are you playing it too safe in your practice? Trying to help everyone with everything - afraid to draw a line in the sand? Here's the truth: If you don't take a stand, you'll blend into the background. And in today's crowded wellness space, that's the last thing you want. Think about the most well-known leaders in our field. They all have something…
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S2 E10: Why Patients Drop Off: How to Set Clear Expectations & Improve Retention
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27:28Ever had a patient disappear into thin air? One minute, they're all in, excited about their treatment plan, and the next - GHOSTED. No calls, no follow-ups, no explanation. 🙄 If you've ever found yourself wondering, "Was it me? Was it the cost? Did I say something weird?" - take a deep breath. It's not just you, and it's (probably) not about money.…
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S2 E9: Designing the Perfect Patient Program: A 7-Step Framework for Success
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35:45Have you ever noticed that once your patients start feeling a little better….. POOF - they vanish into thin air before they reach their full health potential? Or maybe you find yourself giving the exact same recommendations over and over (and over) again? 😵💫 Listen friend, it's time to stop reinventing the wheel and start building a repeatable, re…
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S2 E8: What I've Learned About Leadership (After 8 Employees in 11 Months!)
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34:11If you've ever hired someone thinking they were a total rockstar only to realize later that they were actually a walking disaster - oh, friend, you are not alone. In addition to my coaching and clinical training biz for wellness practitioners, I have another 'side gig' that's a brick and mortar business in Seattle. And as it turns out, finding the …
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S2 E7: How to Create a Content Calendar in 1 Hour
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38:39If creating content makes you want to scream into a pillow or run in the opposite direction, you're not alone. 🤯 You sit down, determined to finally post something, and then… you draw a blank. Your mind sounds like crickets (is that even a thing?). What should you talk about? What do your patients want or need to know? And why does everyone else ma…
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S2 E6: Want More Freedom? A VA is Your Secret Weapon
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26:42Raise your hand if your to-do list looks more like a never-ending black hole. 🙋♀️ You start the day ready to serve your patients… but before you know it, you're buried under emails, invoices, supplement orders, reschedules, and, oh yeah, actually seeing patients. And by the time 7 PM rolls around? You're still at your desk, wondering when you'll e…
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S2 E5: How to Turn Patients Into Your Best Advocates
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25:57Let's be honest - marketing your practice without knowing who you're talking to is like throwing spaghetti at a wall and hoping for the best. (And let's face it, that's just a waste of perfectly good pasta.) What if you could craft messaging that immediately makes your dream patients stop scrolling and say, "OMG, this is exactly what I need!"? 🙌 Th…
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S2 E4: Carrots, Cancer, and Comebacks: How Life's Hard Knocks Built My Million-Dollar Business
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42:17Life doesn't come with a manual, but it sure comes with lessons - some that feel like sweet wins and others that hit like a gut punch. In this episode, I'm getting real about my journey, from being a Kraft mac & cheese aficionado (hot dogs and peas were mandatory) to facing unimaginable challenges that shaped me into the entrepreneur I am today. Sp…
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S2 E3: AI Made Simple: Transforming Your Practice with ChatGPT
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29:33If you've been avoiding the AI conversation, friend, this is your sign to lean in. Like it or not, AI is not going anywhere, and the truth is, it could be your new secret weapon for creating a thriving, streamlined practice. AI isn't just for techies or big corporations; it's a game-changer for wellness practitioners like you. In this episode, I'm …
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236: How to Create Goals to Support Your Mission
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23:18Hey friend! Today, we're tackling a topic that's as essential as coffee on a Monday morning - goals. Not the fluffy "I'll just wing it" kind, but the laser-focused, action-driven kind that aligns with your mission and gets you where you want to go. Think of your mission statement as your GPS destination. Without it, you're wandering aimlessly, taki…
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235: Aligning Passion with Purpose: The Power of a Mission Statement
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35:33Welcome to 2025, my friend! Let's shake off the holiday glitter and dive into the first episode of the year—because nothing says "new year, new you" like getting crystal-clear on your practice's mission. If your days feel like a chaotic tornado of to-dos, and you're wondering if you're actually making any progress in your business, you might want t…
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234: Turning Life's Curveballs Into Opportunities
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20:53Life loves to throw us curveballs, doesn't it? From a surprise patient no-show to a burst pipe in the office, it can feel like challenges just keep piling on. But here's the thing: what if those curveballs aren't here to derail us but to redirect us? What if they're actually… good? Yep, you read that right. This one small word—good—has completely t…
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233: Why Systems Matter More Than The Hustle
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23:34🎙️ Picture this: a practice that runs like a well-oiled machine, where chaos takes a backseat, and every task feels like a breeze. Sounds too good to be true? Not anymore! This week on The Clinical Entrepreneur Podcast, we're revealing the ultimate game-changer for your practice: systems. These simple, repeatable processes are the key to less stres…
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232: Ready to Grow in 2025? Here's a Sneak Peek at What's Coming!
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26:04As the year wraps up, it's time to look ahead and create a plan that will make 2025 your best year yet. In this special episode of The Clinical Entrepreneur Podcast, we're diving into a very specific 12-month business growth roadmap designed to help you build a thriving, sustainable practice in the coming year, while staying true to your mission to…
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231: Why You Need Systems in Your Practice with David Jenyns
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41:04You're in for an absolute treat this week! On this episode of The Clinical Entrepreneur, I had the incredible privilege of sitting down with David Jenyns, my personal systems superhero and the mastermind behind SYSTEMology. 🎉 If you've ever felt overwhelmed by the chaos of running your practice - like the endless to-do list, returning patient email…
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230: Your Year-End Business Strategy Session
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17:22Can you believe we're already wrapping up 2024? As the year comes to a close, it's the perfect time to reflect on what you've accomplished and start dreaming big for 2025. This week on The Clinical Entrepreneur, I'm diving into my favorite strategies for year-end planning and setting actionable goals for the year ahead. Whether you want to grow you…
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