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How To Start Up: learn what to do now, next or never when starting & scaling a business. Are you a new founder? Or trying to scale a business? You're in the right place. Subscribe to hear more great advice from successful entrepreneurs. Hosted by Juliet Fallowfield, founder of B Corp Certified brand communications and podcast production consultancy Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track when building ...
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XS Malarkey Podcast

Richard Massara, Toby Hadoke, Lee Martin

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XS Malarkey is one of the UK's longest running comedy nights. For over 14 years it has provided mirth and jollity to the people of Manchester, and help to build up some of the most well know comedians in the UK. Every month the XS Malarkey Podcast will bring you little nuggets of comedy joy to your ears and mix that in with some backstage interviews with some of the acts, many famous, some just starting out.
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Building an engaging brand is one of the most challenging parts of starting a company. This is especially true in competitive sectors where you need to cut through the noise to create connections with your target customers. So I wanted to hear from experts on how to build a brand from scratch. Lucinda Chambers and Serena Hood are co-founders of Col…
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Edelman recently reported that ‘81% of consumers need to trust a brand to consider purchasing it’ so it is clear that brands which take time to build impact, education and purpose into their offering will also build trust with consumers and ultimately increase their sales. In this episode, I hear from Titi Bello, Founder of Ori Lifestyle, the luxur…
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With Protega Global reporting that 77% of UK consumers believe brands should use ‘as little packaging as possible’, it’s important for new brands to research how to reduce their environmental impact. As packaging can be a huge barrier to entry, I wanted to speak to someone who has created a stunning brand package. In this episode, I hear from Randi…
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Defining your target audience is key when building your brand as it’s so important to know who you’re selling your products or services to. In this episode, I hear from Aaron Chatterley, co-founder of teen beauty brand indu and beauty retailer Feelunique. Having co-founded Feelunique in 2005, Aaron and his team grew the business which was acquired …
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With research showing 90% of marketers agree that brand language is vital for business success, your business needs to speak confidently and clearly. Given this, I wanted to learn from an expert on how you can differentiate your brand’s voice in an ever-crowded market. In this episode, we hear from Millie Kendall OBE, renowned brand builder and fou…
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We often hear that print newspaper and magazine sales are declining as people switch to digital versions of their favourite titles. However, print still plays an important role in the publishing world and as ‘brand’ is such an important part of this I wanted to speak to someone who had started their own. In this episode, I hear from Lucy Cleland, c…
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As defining your mission, vision and purpose statements is an important step when building a comprehensive brand for your business I was keen to speak to someone who has not only done this successfully but also recently. In this episode, I hear from Julian Parmiter, co-founder and CEO of Create Academy. Founded in 2019, Create Academy offers beauti…
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With Statista reporting there are 35 million Instagram users in the UK, social media platforms are a powerful tool to build brand awareness and convert followers into loyal customers. Given this season is a focus on all things branding I was keen to speak to an expert content creator. In this episode, I hear from Estée Lalonde, CEO and founder of b…
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Creating a brand story is a central part of building your overall brand identity. It’s crucial that your brand story is coherent and resonates with your audience to attract loyal customers. In this episode, I speak with Tom Marchant, Owner & Co-Founder of luxury travel company Black Tomato. Tom and his co-founders launched their business in 2005 af…
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Once you’ve secured investment and used it to build and scale a profitable business, the time might be right to exit. However, when is the right time to sell? In this episode, I speak with Asher Moses, founder & CEO of Sherbet London, the capital’s leading electric taxi company. A serial entrepreneur, Asher grew his original small fleet of London t…
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With Sifted reporting that European startup funding plummeted by 40% in 2023, maintaining open and transparent communication with your investors is vital to maintain such an important relationship. In this episode, I hear from Michelle Kennedy, co-founder and CEO of Peanut, one of the fastest-growing social media apps for women. Michelle launched P…
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With over 225 episodes of Dragons’ Den recorded so far, thousands of entrepreneurs have pitched their business ideas to leading investors. However, the show offers a lot more than just investment. In this episode, I hear from Déj Doherty, founder of The Wholeleaf Company, the sustainable palm leaf tableware brand. Déj co-founded his company to redu…
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With episodes of Dragons’ Den often reaching millions of UK viewers, the show is a brilliant platform for entrepreneurs to seek investment while promoting their businesses. So in this episode, I wanted to speak to someone with first hand and recent experience of the show. Rohan Radhakrishnan, is one of the co-founders of Quarter, the acclaimed quar…
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UK angel investors collectively invest £1.5 billion per year and are believed to be the largest source of investment for start-up and early-stage companies. Angel investors can bring cash to your business along with contacts and advice too. In this episode, I hear from Mathilde Lacombe, founder of French skincare and supplement brand AIME. Having p…
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It has been reported that the value of UK venture capital deals in quarters one to three of 2023 fell by 43.1% year-on-year while the number fell by 25.9% in the same period. However, VC deals are still being struck by innovative businesses. In this episode, I speak with Steve Tidball, co-founder and CEO of Vollebak, the material science-driven clo…
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When raising investment, it’s important to present prospective investors with your financial information as clearly as possible. This is where a data room comes into play. In this episode, I speak to Laura Fullerton, the founder and CEO of Monk, creators of the world’s first smart ice bath and cold water therapy app. After discovering that ice bath…
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According to Seedrs, investors spend an average of 3 minutes and 44 seconds reviewing a pitch deck so clearly, it’s crucial to create one that is sufficiently brief yet still conveys your business proposition to your target audience. In this episode, I hear from Venetia Archer, founder & CEO of Ruuby, the UK's leading at-home beauty & wellness serv…
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Although securing cash is the key objective when raising investment, money isn’t the only thing to consider. Many investors can offer vital support and advice too. Michael Tobin OBE is a serial founder, author and non-executive chairman of several international businesses and CEO of technology company Telecity from 2002 to 2015, Michael grew the co…
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Having decided to raise investment for your business, it’s important to prepare your financials so that prospective investors can assess the inner workings of your company. Given everyone can find business finances complex to get their heads around, I wanted to talk to someone who didn’t come from a financial background but has totally smashed it i…
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Valuing your business is one of the most important yet challenging aspects of raising investment. It’s important to be realistic while also not underselling your proposition. In this episode, I hear from Ed Lee, founder & director of investment and consultancy firm Bowbridge Capital. Ed and his team work alongside business owners to implement growt…
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One of the most challenging aspects is knowing when the right time is to seek investment for your company. If too early your business may not be ready, however, if too late you may slow down its growth potential. In this episode, I speak with Jo Fairley, co-founder of the renowned chocolate company Green & Blacks. Jo co-founded the business in 1991…
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Approaching and meeting investors can be one of the most daunting aspects when growing a company. From knowing where to find the right ones to crafting your elevator pitch, there is a lot to consider. In this episode, I speak with Francesca Smith, founder of Frankie’s: a membership for businesswomen that helps them connect, collaborate and engage w…
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With Barnardo's reporting that on average clothing items are only worn 7 times before they are thrown away, the fashion industry is clearly responsible for overproduction and excessive use of resources. However, many emerging brands are encouraging their customers to shop more mindfully to reduce their personal environmental impacts so I was keen t…
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When building a business from scratch, founders have an opportunity to consider the environmental impact of all their activities, including work travel. According to Statista research, 81% of global travellers believe sustainable travel is important, however, 43% of respondents to a Booking.com survey said they “never, rarely or sometimes” manage t…
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When starting and scaling your business, it’s important to consider the impact of your supply chain on not only the planet but also people too. 88% of respondents to an OpenText survey said ‘they prioritise buying from companies that have ethical sourcing strategies in place’, while 64% of 18-24 year-olds surveyed said they would never buy from a c…
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When starting a business, founders have the opportunity to start with a clean slate as well as start as they mean to go on. So the aim of this season is to share as much as we can on how businesses can start with ethical practice at their core. We’re all aware of how certain industries do a lot of damage. For example, fashion is responsible for 10%…
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Sustainable and ethical behaviour isn’t limited to environmental practices. It translates into all areas of business including providing opportunities for people who may find themselves excluded from the workforce. Alex Head is the founder of the leading sustainable catering company, Social Pantry. As one of the first 15 UK companies employing ex-o…
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The amount of plastic produced in a year is roughly the same as the entire weight of humanity. EarthDay.org reported that humans use about 1.2 million plastic bottles per minute in total. Approximately 91% of plastic is not recycled. Everyone is aware that we need to use less plastic every day and new founders have the opportunity to lead the way o…
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A lot of people comment about how lonely becoming self-employed can be. Leaving behind regular structure and income is one thing, but also a lack of community of support can be significant too. In this episode, I speak with two founders who know the importance of community as they’ve built their whole business around it. Diana Stenbolt and Gemma Es…
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In this episode, we hear from Jenn McGarrigle, Mica Janiv & Aisling Connaughton: the co-founders of sustainability consultancy CYD Connects. With extensive backgrounds in beauty, technology and sustainability, the team came together in 2019 to help other founders and businesses become more sustainable and benefit a wider group of societal stakehold…
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In this episode, we hear from Russell Foster, Professor of Circadian Neuroscience and the Head of the Sleep and Circadian Neuroscience Institute at the University of Oxford as well as the author of Life Time which explains how our body clocks work. Through his work, Russell has made great advances in our understanding of how the circadian rhythm is…
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In this episode, we hear from Hamish Mackay-Lewis, founder of a leadership coaching company. Through his work, Hamish supports individuals to step into leadership roles as well as working with teams to support their growth. Hamish shares his advice on how to understand your imposter syndrome, explains why it is actually an experience rather than a …
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In this episode, we hear from Le’Nise Brothers, a leading nutritionist and yoga teacher specialising in women’s health, hormones and the menstrual cycle. Le’Nise develops nutritional programmes through her Eat Love Move consultancy to empower and educate women to understand their bodies and advocate for better healthcare. Le’Nise’s first book, You …
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In this episode, we hear from Nina Nesdoly, founder of Workplace Clarity. As a workplace stress and burnout prevention consultant, Nina draws on her management and neuroscience background to deliver workshops and training courses to help her clients overcome workplace stress, prevent burnout and improve their workplace performance. Nina shares her …
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In this episode, we hear from physio and PT, Tim Blakey, creator of PRIME BODY, the affordable personal fitness training app that helps you progress and learn as you go. Born from his own health and fitness challenges and overcoming training injuries, Tim combines corrective work with strength training to optimise body composition and combat body b…
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Today we hear from Jenna Hope, registered nutritionist and founder of Jenna Hope Nutrition. Working with businesses and individuals, Jenna helps implement beneficial nutrition strategies, through a combination of talks, presentations and workshops, to improve people’s well being, productivity, sleep, stress management and mental health. Today, Jenn…
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In this episode, we hear from Jamie Clements, founder of The Breath Space. By using breathing techniques to overcome anxiety and panic attacks, Jamie discovered the extensive benefits of breathwork for improving physical, mental and emotional wellbeing. Having trained in many modalities of breathing, Jamie now shares his techniques to help others a…
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In this episode we hear from Matt Johnson, TV presenter and Founder of The Checkin, an online space to connect people to mental health specialists as well as the mindfulness book, The Checkin Journal. Given today is blue Monday we thought it particularly important to kick off our new season with a focus on mental health. Matt shares his personal ad…
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In this episode hear from Akash and Nikita Mehta, siblings and Co-Founders of renowned Ayurvedic haircare brand Fable & Mane. Inspired by their grandparents and the rich history of Indian beauty practices, they set out just over two years ago to share the rituals their family grew up with. In this episode, Akash and Nikita share their advice why th…
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In this episode we hear from Inge Theron, founder and creative director of FACEGYM: the wellness brand pioneering the non-invasive facial workout. After 11 years as the Financial Times’ Wellbeing, Beauty & Spa writer, Inge became aware of the increasingly invasive nature of cosmetic procedures. Following extensive research, Inge founded FACEGYM to …
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In this episode, we hear from Louise Olsen & Stephen Ormandy, co-founders and creative directors of Dinosaur Designs, the Australian luxury homeware and jewellery studio. Founding their business in 1985, Louise and Stephen began by selling their creations at Sydney’s markets where they both attended art school. Since then, Dinosaur Designs has grow…
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In this episode we’re joined by Sheena Bhattessa, founder of Citizen Femme: the luxury travel guide for women and one of the UK’s leading travel publications. Born from Sheena’s love of travelling and growing up within the hotel industry, Citizen Femme curates the ultimate in travel, style, culture and beauty. Alongside her role with Citizen Femme,…
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In this episode we’re joined by Katie Lopes and Nicola Piercy, co-founders of the sustainable underwear brand Stripe & Stare. Frustrated by the lack of comfortable yet sustainably sourced options, Katie and Nicola sought to create underwear, loungewear and sleepwear for the sustainable shopper who doesn’t want to compromise when it comes to style &…
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In this episode we hear from Stephanie Melodia, founder of Bloom, an award-winning marketing agency for tech scale-ups. Since starting her business in November 2017, Stephanie has been named one of the UK’s Top 20 Most Influential Female Founders. Stephanie talks about her motivation for starting a business, balancing ambition with enjoyment of you…
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In this episode we hear from Rebecca Masri MBE, founder of the private members' hotel club Little Emperors. Little Emperors uses unparalleled travel technology to secure the best rates for its members at hotel groups including Rocco Forte and Rosewood. Following a career of almost ten years in investment banking and private wealth management, Rebec…
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Today we’re joined by Maxine Laceby, co-founder of premium liquid collagen brand Absolute Collagen. Having launched her business in May 2017 at the age of 49, following a period of 25 years as a full-time mum, Maxine scaled her brand from kitchen-table startup to a multi-million pound brand within two years. Maxine has created one of the UK’s faste…
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In this episode we hear from Mariella Tandy, founder of fine jewellery brand, Alemdara as well as executive retail editor of Country & Townhouse magazine. Alemdara was founded in 2015, inspired by a bracelet given to her by her Turkish mother-in-law who insisted she needed to wear it during her first pregnancy. Today she shares her advice on how sh…
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Today we’re joined by Wizz Selvey, Founder & CEO of luxury brand and retail consultancy WIZZ&CO. As a former Head of Beauty at Selfridges and Director of Cowshed Beauty and Soho Home, Wizz has accumulated an extraordinary understanding of the luxury retail landscape from her 15 years of industry experience. Through WIZZ&CO, she shares with clients …
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Today we hear from Sadie Reid, founder of digital health and wellness magazine Hip & Healthy and co-founder of women’s sustainable luxury loungewear brand Luxe + Hardy. Having previously worked at Condé Nast Traveller magazines, Sadie founded Hip & Healthy in January 2012 to inspire readers to be the best version of themselves. Now regarded as the …
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In this episode, we hear from Belinda Everingham, founder and CEO of Australian natural products brand Bondi Wash. Founded in 2013, as a natural alternative to chemical-laden products that continually caused her headaches, Belinda began experimenting with essential oils and Australian botanicals in her kitchen and soon decided to leave her manageme…
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