HLTH (Health) Forward is where we hold space for Healthcare leaders, physicians, and key health policymakers to discuss what takes us to move Healthcare Forward. We want to hear challenges, ideas, and out-of-the-box solutions for us to unite our ecosystems further and move the needle towards an innovative, affordable, and all-inclusive healthcare ecosystem. * Not affiliated with HLTH events
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*2024 Signal Award Winner* Welcome to the Health Marketing Collective, where we’re tackling issues at the intersection of health marketing leadership and brand-building excellence. By bringing together top minds in marketing, we’re creating a space for candid conversations that have the power to shape the future of healthcare. This is a place where healthcare marketing leaders share success stories and inspire others to leverage the power of storytelling to drive positive change and propel t ...
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Hacking Human Recovery: The Former Lawyer Who's Revolutionizing How We Sleep
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48:56In this compelling episode, I sit down with Matteo Franceschetti, the Italian-born Co-Founder and CEO of Eight Sleep, to explore how his journey from competitive ski racing to legal practice to clean-tech entrepreneurship led him to revolutionize the $500 million sleep optimization industry. Franceschetti shares his unique perspective on performanc…
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Hollywood’s Playbook: How Marketing Can Energize the Sales Force
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43:52
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43:52Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne sits down with Larry Zarin, the former Chief Marketing Officer of Express Scripts, to explore the strategies behind fueling business growth and empowering field sales teams in an ever-crowded market. Larry’s journey, which …
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The Neuroeconomics Edge: Decision Science for Better Health with Dr. Michael Platt
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2:05:23I’ve always been fascinated by the mystery behind our choices — why we hit snooze instead of going for a walk, why we reach for comfort food even when we know better, and why some people seem to have the willpower to make healthier decisions with ease. This week on HLTH Forward, I had the absolute privilege of diving deep into those questions with …
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Brand in Action: How a Grassroots Mission Is Redefining Patient Experience
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37:33
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37:33Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, we’re joined by Mark Ostrom, founder of Joy Collaborative—a unique nonprofit that designs and delivers custom “Joy Rooms” and transformative environments for youth with life-limiting conditions. These are far more than feel-good renov…
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The Four-Day Formula : Dale's Vision for Modern Work Culture For Better Health, Dr. Dale Whelehan, Founder @ Four Day Work Week
1:06:23
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1:06:23In this episode I had the opportunity to interview a fascinating behavioral scientist and former CEO of Four Day Week Global about the concept of reduced working hours- Dr. Dale Whelehan. He explained how his interest in this field began when observing surgeons suffering from impaired decision-making and emotional regulation due to excessive workin…
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Executive Social: The New Imperative for Healthcare Leaders
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29:09Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, host Sara Payne is joined by Arik Hanson, a renowned social media strategist whose client roster includes major names like Walmart, Sleep Number, and Dairy Queen. Arik brings his wealth of experience—having completed over 80 brand aud…
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Breaking In: How to Land a Spot on the HLTH 2025 Stage
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28:59
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28:59Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, host Sara Payne sits down with Jody Tropeano Greene, Head of Content at HLTH, to discuss what it really takes to land a coveted speaking spot on one of health care’s biggest stages—HLTH 2025. As speaker submissions open, Jody offers v…
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Full Spectrum: Color's Bold Vision Against Cancer, CEO, Othman Laraki
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47:31In this episode I am in conversation with Othman Laraki, co-founder and CEO of Color. Othman shared his fascinating journey from tech to healthcare, driven by personal cancer experiences in his family. He and his mother are carriers of the BRCA2 gene mutation, which predisposes them to certain cancers. Color began as a cancer genetics company focus…
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Unforgettable or Nothing: Raising the Bar on B2B Health Creative
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33:46
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33:46Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, host Sara Payne sits down with Mike Cronin, Cofounder and Chief Strategist at Verve, to explore the evolving landscape of creativity in B2B healthcare marketing. Mike, whose impressive résumé includes brand and campaign strategy for U…
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The Jason Carter Interview: Boots on the Ground, Roots in the Community
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30:03In this episode, I’m sitting down with Jason Carter — grandson of President Jimmy Carter and a force in global health and justice in his own right. As we talk, Jason reflects on the unique balance of carrying a legacy while forging his own path. He shares how his work — from the Georgia Senate to chairing the Carter Center — is rooted in impact, no…
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The Hidden Costs: How Global Tariffs Affect Our Social Lives, Smriti Kirubanandan a.k.a Simi
8:21
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8:21I'm diving into a fascinating topic this episode: how global tariff increases affect our wallets and social connections. With global tariff rates up 57% since 2021, households are spending 7-11% more on consumer goods, leading to a 14% decrease in social spending for every 5% increase in essential goods pricing. The health implications are signific…
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How Ableism Sneaks Into Health Campaigns—and What to Do Instead
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38:21Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we dive into a crucial yet often overlooked aspect of marketing: disability representation and inclusive messaging. Host Sara Payne is joined by Kelsey Lindell, founder of Misfit Media, a trailblazer in helping brands improve their di…
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Click, Book, Heal: Reimagining Healthcare Access with Oliver Kharraz, CEO @Zocdoc
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32:41In our candid conversation leveraging Fast Company's September 2024 feature, Dr. Oliver Kharraz reveals the harsh realities of healthcare technology innovation. "When we launched ZocDoc in 2007, I watched wave after wave of self-proclaimed 'disruptors' enter the healthcare arena like lions, only to retreat like lambs," he shares, pointing out that …
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The Activation Mindset: How to Empower Teams to Innovate and Execute
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36:40
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36:40Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we're thrilled to welcome Laura Cave, a dynamic health tech marketer known for her ability to bring healthcare products to market and breathe life into healthcare stories. Laura currently serves as the Chief Brand Officer at Paytient …
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Unlock Thought Leadership Success with This Key Narrative Shift
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22:36Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we are joined by Hilary Mayer, Director of Client Strategy and Growth at Inprela Communications, to explore the intricate world of thought leadership in health marketing. Thought leadership is a cornerstone for many health brands aimi…
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The Personified Patient: Your Health, Your Story, Jeff Jacques. MD, Chief Medical Officer @Personify Health
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31:14In this episode I am in conversation with Jeff Jacques, CMO of Personify Health, who reveals the harsh realities of our one-size-fits-all healthcare system. We'll explore alarming metrics showing how standardized approaches contribute to the $4.3 trillion annual US healthcare expenditure (nearly 20% of GDP), while 30% of medical spending—approximat…
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Data Mosaic: Komodo Health's Predictive Power, Web Sun, President & Co-Founder @Komodo Health
30:29
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30:29In this episode, I am in conversation with with the President and Co-Founder of Komodo Health to explore how their revolutionary healthcare journey mapping is transforming patient care in ways no other company has achieved. What sets Komodo Health apart is their proprietary Healthcare Map™ – the industry's largest and most comprehensive patient-lev…
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AI’s Impact on Healthcare Customer Experience
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35:23Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we're talking about the transformative power of personalization in health care marketing with David Edelman, author of "Personalized: Customer Strategy in the Age of AI," and former Chief Marketing Officer at Aetna. As health care con…
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The Power of LinkedIn: Transforming Healthcare Conversations
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29:36Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we are joined by Haley Deming to talk about the transforming role of LinkedIn in driving thought leadership and shaping healthcare conversations. As a strategic marketer at LinkedIn, Haley plays a crucial role in advising influential …
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Between Visits: Reimagining Continuous Healthcare, Wei-Li Shao President @Omada Health
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29:38In a groundbreaking conversation, Wei Li, President of Omada Health, outlined a transformative vision for healthcare deeply rooted in a profound belief that health is a fundamental human right. Drawing inspiration from a World Health Organization quote that "help is the core of sustainable development," Li has dedicated his entire professional care…
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How to Identify and Engage the Right KOLs for Your Brand
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28:03
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28:03Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. Today, in today's episode, Julia Steele Rodriguez joins us to discuss the critical role of Key Opinion Leaders (KOLs) in healthcare marketing. Julia, who led key teams in the breast and skeletal health division at Hologic, shares her vast experience in b…
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The Next Frontier: Medtronic's CTO Ken Washington discusses AI, Robotics and Patient Outcomes
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31:34
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31:34Medtronic's technological strategy represents a sophisticated convergence of AI, data analytics, and medical innovation, positioned to fundamentally reshape healthcare delivery. Under Chief Technology Officer Ken Washington's leadership, the organization is pioneering a model of technological augmentation that prioritizes human expertise while leve…
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How AI Will Impact the Way Marketers Work
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34:27Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Dale Bertrand joins us to dive into the transformative role of AI in marketing as we look towards 2025. As the founder of Fire and Spark, a digital marketing agency, Dale brings a wealth of expertise in AI, stemming from his grad scho…
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Rare Disease Advocacy: Tamar Thompson, Global Corporate Affairs @Alexion Pharmaceuticals by AstraZeneca
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24:39
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24:3995% of rare diseases do not have approved treatments, highlighting the significant unmet need in the rare disease community. The unpredictable symptoms and long diagnostic process for conditions like neuromyelitis optica spectrum disorder (NMOSD) can lead to debilitating long-term disabilities. There is an urgent need for increased education, resou…
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, Sara Payne is joined by Jon Austin, a crisis management expert, to discuss a deeply sensitive issue: the tragic killing of UnitedHealthcare CEO, Brian Thompson, and what it says about trust in our healthcare system. All of us at Inpre…
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Mitochondria Unlocked: Taking Care Of Your Health at a Cellular Level, Rob Fried, CEO @Chromadex
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31:06
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31:06In this episode I sit down with a good friend and mentor Rob Fried, CEO of ChromaDex, who shares his remarkable transition from Hollywood executive producer to leader of a cutting-edge nutraceutical company. Fried's journey from producing films like Rudy and Godzilla to helming a science-focused organization dedicated to extending human healthspan …
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Amplify Your Voice: Podcasting as a Thought Leadership Tool
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38:46Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we dive into the art of leveraging podcast appearances to effectively promote one’s work and become a thought leader in the healthcare industry. We’re thrilled to have Sara Lohse, co-founder of the production company Branded Media tha…
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. Today's episode is part two of our series on building a strategic marketing organization from the ground up. In part one, we discussed how to recognize if your team is operating reactively rather than strategically. Today, we're taking it a step further,…
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we dive deep into the intersection of leadership and marketing with the insightful Yvonne Leonard, an expert in building strategic marketing organizations. Our host, Sara Payne, guides the conversation to uncover how strong leadership…
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Welcome to the Health Marketing Collective podcast, where strong leadership meets marketing excellence. In today's episode, Sara Payne is joined by Paul Ratzky, EVP of health technology at Edelman, to discuss the intricate relationship between trust and innovation in healthcare marketing. This episode zeroes in on the most recent findings from Edel…
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Transforming Healthcare: AI, Prevention, and Women’s Health Insights from HLTH Conference 2024
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32:33Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. We just got back from the 2024 HLTH Conference held in Las Vegas. Sara Payne is joined by her colleague Erin Noel to discuss pivotal themes like AI in healthcare, preventive care, and women’s health. Erin, a seasoned health strategist, shares insights fr…
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HEALTHCARE UNCENSORED: Matthew Holt, Healthcare Curmudgeon
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48:23
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48:23In this episode I am in conversation with Matthew Holt, a prominent figure in health technology and policy; an uncensored discussion on the current state of healthcare. Known for his frank and often controversial opinions, Holt is expected to delve into pressing issues such as the impact of artificial intelligence on medical practices, the ongoing …
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Bold Marketing: Measuring Success with Metrics, AI, and Consumer Insights
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38:26Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we have Michelle Rider joining host Sara Payne to explore the significance of holistic metrics in health marketing and the power of boldness in breaking industry norms. As a seasoned marketing executive with a rich background at Aetna…
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Nephro Next: Innovating Kidney Health with Interwell Health CEO, Robert Sepucha
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31:17I had the privilege of sitting down with Interwell Health's CEO, Robert Sepucha to explore the future of kidney care in America. The statistics are sobering - chronic kidney disease impacts an estimated 37 million U.S. adults, with over 500,000 relying on dialysis. As I listened to Bobby's insights, it became clear that innovative care models aren'…
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Bold Executive Voices: The Key to Effective Thought Leadership
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36:45Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we welcome back Jen Hovelsrud to join Sara Payne as co-host to discuss the power of executive thought leadership on social media, emphasizing the critical role it plays in the health industry. Jen Hovelsrud brings to light the importa…
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Milliseconds Matter: AI Accelerated Stroke Detection, Dr. Chris Mansi, CEO @Viz.AI
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25:57
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25:57In this episode, I am in conversation with Viz.AI CEO, Dr. Chris Mansi, a pioneer in leveraging artificial intelligence for early disease detection. Our discourse unveiled the revolutionary strides Viz.ai has made in the medical field, particularly in neurovascular and cardiology domains. Dr. Mansi elucidated how their AI-powered platform has drama…
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Bold Breakthroughs: Capturing Media Attention in a Crowded Landscape
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48:40Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. The HLTH Conference is right around the corner, and in honor of this year's theme "Be Bold," we're celebrating the upcoming event with a special series of episodes focused on what it means to be bold in marketing. For the first episode of the series, Sar…
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Take the Trip for your Mental Health : Nanea Reeves, CEO @Tripp
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44:33In this episode, we explore the groundbreaking fusion of virtual reality and mental health with Nanea Reeves, the innovative CEO and founder of TRIPP. With nearly 1 in 5 adults in the U.S. experiencing mental illness each year, and global depression rates rising by 28% since 2020, the need for novel therapeutic approaches has never been more urgent…
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How Market Research Fuels Winning Strategies in Health Marketing
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38:19Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. This is the first episode in our Be Bold miniseries and we are thrilled to host Dan Reilly, a renowned market research strategist and advisor, to discuss the evolving landscape of market research, especially in the context of mental health and anxiety—is…
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Healing Stigma: Marketers Leading the Charge for Inclusive Healthcare
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36:53Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we’re delighted to have Melissa Fors Shackelford with us to explore inclusive marketing, its profound impact on healthcare outcomes, and the ways in which media and marketing strategies can reduce stigma and promote inclusivity. Melis…
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The Oracle Effect: Transforming Healthcare Systems, Seema Verma, Executive Vice President & General Manager @Oracle Health & Life Sciences
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28:53
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28:53In this episode, I am in conversation with Seema Verma, Executive Vice President and General Manager at Oracle Health & Life Sciences. Seema shared her insights into the company's innovative approaches to transforming healthcare. Verma highlighted Oracle Health's focus on leveraging advanced technologies such as artificial intelligence, cloud compu…
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Creative Excellence in Healthcare: Strategies for Meaningful and Relevant Marketing
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40:12Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we welcome Matt Sauter to discuss how to foster a creative and innovative environment even within the constraints of limited budgets and high-functioning teams. Matt talks about the necessity of engineering an environment that natural…
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Future Of Aging: Dr. Valter Longo, Professor and Director, USC Longevity Institute
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32:35Global aging trends show a significant shift in demographics, with approximately 10% of the world's population aged 65 and over. This proportion is expected to double by 2050, reaching about 1.5 billion people. The old-age dependency ratio, currently at about 14 elderly per 100 working-age individuals globally, is projected to increase substantiall…
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The Ultimate Marketing Playbook: Corporate Strategy Meets Start-Up Agility
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37:27Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Heather Cmiel joins us to share her insights on integrating corporate strategy with startup agility to achieve marketing success. As the Vice President of Brand and Communications at Aidoc, a pioneering healthcare startup harnessing t…
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The Radical Doctor: Transforming Maternal Care, Dr. Neel Shah, Chief Medical Officer, Maven Clinic
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28:11The United States faces significant maternal health challenges, with a higher maternal mortality rate than many developed countries, particularly affecting women of color and those in rural areas. Against this backdrop, Maven Clinic has emerged as a leading innovator in women's and family health. As the world's largest virtual clinic in this field,…
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The Strategic Edge: Elevating Marketing’s Value to the C-Suite
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37:14Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we have a thought-provoking conversation with Mary Rapaport, a strategic thinking coach who specializes in B2B marketing transformation.She is here to share her insights on the importance of strategic thinking in marketing, especially…
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Holding Space: Addressing Mental Health for Everyone, Everywhere at Any Time: Jenna Glover, Chief Clinical Officer, Headspace
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31:42As a country, we are experiencing mental health crises across all ages. I sit down with Dr.Jenna Glover, Chief Clinical Officer at Headspace, to delve into the pressing mental health crisis in the United States. We are facing alarming statistics, including that 1 in 5 adults experience mental illness annually, 17% of youth aged 6-17 grapple with me…
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The Value of Marketing: A Venture Capitalist’s Perspective
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39:14Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, we are thrilled to have L. Jasmine Kim, a distinguished marketing executive and investor, joining us to share invaluable insights from her venture capital perspective. As a specialist in accelerating growth for health and digital tech…
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Beyond The Battlefield: Dr. Shereef Elnahal, Under Secretary of Health, US Department of Veteran Affairs
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27:17In a nation that cherishes freedom and democracy, the men and women who have worn the uniform and stood as guardians of our liberty deserve the utmost respect, care, and support. Dr. Shereef Elnahal, the Under Secretary of Health at the U.S. Department of Veterans Affairs, is at the forefront of this noble cause, ensuring that those who have sacrif…
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Leveraging Partnerships to Fuel Industry Change
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34:26Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne sits down with Frank Jaskulke, Vice President of Innovation at Medical Alley. With 20 years of experience in fostering collaboration within the healthcare industry, Frank is here to share his insights on building a culture …
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