In this podcast we blend the worlds of artistry and creativity with the rhythms of business and commerce. We will explore the diverse stories and strategies that drive success in the creative economy. In each episode, we uncover the unique cadences that fuel the creative process, whether it's in the realms of visual arts, design, writing, music, or any other creative pursuit. Our conversations with seasoned artists, innovative entrepreneurs, and creative thinkers will delve deep into their e ...
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Turn casual customers into faithful fans. And employees into evangelists. A dynamic show with different formats designed to help you grow average revenue per customer (ARPU) and reduce customer churn. Casual conversations with host David Millay and the best brand marketers and operators in the world. Scientific breakdowns of tribes, trends, theories and tests (brand case studies). And idea brainstorms with recurring guests, like Christina Garnett, Troy Hidduke Campbell, and Kaila Pettis.
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Portals: The Best Tool to Reduce Friction in Your Customer Journey
55:52
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Episode 002: David Millay (https://twitter.com/davidmillay) and Troy Campbell get into the science of anticipation, emo Jimmy Butler, AI for experiential marketing gone wrong, and how Portals help transform customers’ mindsets to enjoy your product more. Want to talk to David? Email him at davidm@engagemintpartners.com — Show Themes: Humor in Marke…
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The Secret Strategy Disney Uses to Create Fans
9:27
9:27
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Episode 001: An introduction to the show Making the Fan w/ David Millay. A show where we explore how brands turn casual customers into faithful fans, and employees into evangelists. David shares his experience going through Traditions, Disney's 8-hour, new employee onboarding course, and unpacks how Disney uses Traditions to create emotional connec…
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Never Lose an Employee Again w/ Joey Coleman
1:17:27
1:17:27
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Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how to recruit top talent, bring them onboard successfully, and keep them engaged while they produce remarkable results for years to come. Finding and keeping quality employees is one of the greatest challenges facing bu…
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Stop wasting your time trying to be friends with people that don't want to be friends with you. Know your value and stop trying to impress people you don't even like. In this video we diagnose things that are ruining your self respect and how to overcome them. Follow Joey McClellan's Socials: Tik Tok | https://www.tiktok.com/@swahv?lang=en Instagra…
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Work Ethic, Consistency, and Doing What You Love With 9th Wonder & The Musalini
18:30
18:30
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We sit down with The Musalini & 9th Wonder to discuss how they linked up, what made 9th want to sign Musalini, the impact of hip hop, the significance of sample beats, regional influences on the sound, consistency, work ethic and more. Follow Joey McClellan's Socials: Tik Tok | https://www.tiktok.com/@swahv?lang=en Instagram | https://www.instagram…
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Diagnosing MY Anger Problem And Ways I Fixed It
12:53
12:53
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Being angry all the time sucks. I used to freak out when I lost my car keys. When my now wife pointed out to me that I may have an anger problem I knew it was time to get it under control. I want people to be able to collaborate with me and feel good about it. I want to be able to work with people that will respect me. The moment I lose my cool and…
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3 EASY Game Changers To Improve Your Health FAST: Prescribed By Andrew Huberman
9:51
9:51
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Andrew Huberman has changed my life for the better in many different ways. In my pursuit of self improvement this man has been a crucial part in teaching me how to improve my health, fitness, and cognition in a world where it's hard to receive unbiased, impartial, factual, science based information for approaches to making that happen. After spendi…
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How To Spot Toxic People And 3 Ways To GET RID Of Them
11:07
11:07
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Toxic people are bringing you down. You can't be your best self if you allow toxic people to take your energy. In this video podcast I talk about how to spot them and 3 ways to get rid of them. Follow Joey McClellan's Socials: Tik Tok | https://www.tiktok.com/@swahv?lang=en Instagram | https://www.instagram.com/joey_swahv/... Twitter | https://twit…
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Why You're Holding Yourself Back | Taking Ownership
8:47
8:47
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My life perspective changed when I took ownership for the things that happen in my life good and bad. It felt like freedom. In 2023 there is severe lack of accountability and it is holding people back. I discuss case studies and actionable tips that I’ve used to keep my self accountable that helped me grow as a person. Follow Joey McClellan's Socia…
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Trusting the Process | Easier Said Than Done
6:42
6:42
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I discuss the importance of learning to embrace it when things are tough. How I keep a mindset of forward progression. The importance of always learning and striving to never stop. Follow Joey McClellan's Socials: Tik Tok | https://www.tiktok.com/@swahv?lang=en Instagram | https://www.instagram.com/joey_swahv/... Twitter | https://twitter.com/joeys…
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Shots Fired: The Importance Of On Set Safety
6:03
6:03
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In my 7 years in the game I've had some great fun on film sets but I've also been in some sketchy situations. Sketchy situations are very preventable but sometimes there are acts of god. The use of guns in movies and TV shows can add excitement and drama to a scene, but it also comes with serious risks. On film sets, where dozens of crew members an…
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Why I'm Passionate About the Film Industry: A Personal Reflection
3:02
3:02
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I share my personal reflections on why I love the film business. As someone who has worked in various roles in the industry for several years, I have gained a unique perspective on what makes this business so special. I discuss the love of storytelling and how it brings people from all walks of life together. I also delve into the creative and tech…
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Are you interested in becoming a film producer? Or maybe you're just curious about what it takes to be successful in this role. We'll discuss the importance of being organized and detail-oriented. A film producer is responsible for coordinating many different aspects of the production, from hiring crew members to managing the budget. Without strong…
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Driving Change through AR, VR and Human-Centered Design w/ Steven King
55:24
55:24
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55:24
Augmented reality and virtual reality are transforming both the in-venue and at-home viewing experience. To understand how to incorporate these emerging technologies, we sat down with Steven King, founder and Chief Innovation Officer of University of North Carolina’s Blue Sky Innovation lab. King’s work is rooted in human-centered design and this e…
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Measuring Burnout and Workaholism in College Athletics w/ Matt Huml
47:49
47:49
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It used to be fun to work in sports. But like so many other industries, responsibilities have increased, often demanding employees to achieve more with less. The result, according to Matt Huml, can be burnout, workaholism, disengagement, and resentment. In this episode, we dive deep into Matt's two most recent research projects: "The Effect of Remo…
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The Basics of Film and Video Production: An Overview | Joey McClellan
2:36
2:36
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In this video we address a basic overview of the film and video production process. I break down the basic steps involved during pre-production, production, and post production. Follow Joey McClellan's Socials: Tik Tok | https://www.tiktok.com/@swahv?lang=en Instagram | https://www.instagram.com/joey_swahv/... Twitter | https://twitter.com/joeyswah…
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How Mentor Managers Inspire Employees to "Love it Here" w/ Clint Pulver
50:01
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After more than 220 undercover interviews with 12,000 employees, Clint Pulver is known as the leading authority on employee retention. In this episode, David and Clint discuss the key attributes of mentor managing and the 5 Cs of leadership that result in employees saying, “I Love it Here.” ----- 2:24 The Undercover Millennial Program 5:49 Behind t…
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How I Balance My Marriage With The Film Business | Joey McClellan
3:57
3:57
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You hear about work life balance all the time and it can be especially hard in the film industry. In this video I give tips about how my wife and I manage our relationship with the pursuit of a career in the film business. Follow Joey McClellan's Socials: Tik Tok | https://www.tiktok.com/@swahv?lang=en Instagram | https://www.instagram.com/joey_swa…
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How I Learned To Ask Questions | Joey McClellan
4:30
4:30
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In this video I tell the story of a very rough night after wrapping a shoot day. Everything could have been prevented if some simple questions were asked to gain clarity. Don't let the fear of looking stupid make your life more difficult. Ask questions especially if you don't know what you're doing. Follow Joey McClellan's Socials: Tik Tok | https:…
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Influencing the Guest Experience from the Frontlines w/ Vanessa Ward
55:18
55:18
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55:18
In this episode, David Millay sits down with Vanessa Ward, Vice President of Event Service for the Phoenix Suns. Before joining the Suns, Vanessa spent time at Disney, launching the Guest Experience Center, and the Chicago Cubs, overseeing the Guest and Associate Experience. Understanding that the employee experience directly impacts the guest expe…
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Having Integrity In The Film Business | Joey McClellan
2:11
2:11
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Holding on to your integrity is one of the most important things I learned you need to have when navigating the film business. Follow Joey McClellan's Socials: Tik Tok | https://www.tiktok.com/@swahv?lang=en Instagram | https://www.instagram.com/joey_swahv/... Twitter | https://twitter.com/joeyswahv Facebook | ...…
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Developing Personal Brands to Build Bigger Communities w/ Preston McClellan
54:57
54:57
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He’s considered a bit of a social media ‘OG’. For seven years, Preston guided players on the PGA Tour to create their own brands and communities, an effort that grew the greater PGA audience from 20 million to 60 million followers in 5 years. Now, as a co-founder of Golf Space Collective, Preston and his team guides golf properties on all things di…
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Storytelling and the Science of Cool (Part 2) w/ Troy Campbell
39:05
39:05
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39:05
In the second half of this two-part episode, we’re diving into why Disney uses portals, the principles of meta-modernism and why something is “cool” with Dr. Troy Campbell. Campbell is the Chief Scientist at On Your Feet and his research and career has centered around the intersection of scientific minds and artistic hearts and how to create and ca…
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Storytelling and the Science of Cool (Part 1) w/ Troy Campbell
44:04
44:04
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44:04
In the first of this two-part episode with Dr. Troy Campbell, we’re breaking down the principles behind storytelling and what makes something “cool.” Campbell is the Chief Scientist at On Your Feet and his research and career has centered around the intersection of scientific minds and artistic hearts and how to create and capture original and powe…
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How I Became Unafraid To Fail | Joey McClellan
3:57
3:57
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Are you scared to fail? It's natural to feel like that. Failure is the by-product of trying. Failure teaches us the most in life. If you're on a pursuit of a passion it's very likely that failures will happen, mistakes will be made, and obstacles will present themselves. The key is to not stay motionless. Learn to make failure a part of the growth …
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Previously on Flip the Switch, Brittany Hodak shared her ‘SUPER’ framework that brands can leverage to increase loyalty and fandom. With her new book, Creating Superfans coming out today (January 10), David Millay welcomes Brittany back to the show to discuss new frameworks and models that small businesses and global brands everywhere can implement…
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How I Got Into The Film Industry | Joey McClellan
9:30
9:30
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9:30
Breaking into the film industry is no easy task. There can be several barriers of entry whether that be skills, connections, or your geography. Never let those factors stop you from pursuing that passion. In this video I tell a story about how I got into the film industry, and how it all started with a youtube video and an Instagram DM. Follow Joey…
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Finding Purpose and Building a Community w/ Gina Bianchini
1:02:13
1:02:13
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When it comes to identifying your purpose or purposes, it’s all about having a clear intention for your time, your talents, your energy and your focus. What makes you happy. But more importantly, it’s about turning your purpose or purposes into something actionable and making them matter. After helping thousands find their purpose through her compa…
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Secrets to Success in Customer Service and Company Culture w/ Dennis Snow
1:02:50
1:02:50
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Following a 20-year career at Disney, Dennis Snow identified 10 key lessons that all organizations could follow to achieve the same success in customer service and company culture. Since leaving the magic, Dennis has spent the last 23 years inspiring organizations on how to adapt those 10 lessons and apply the core service principles to their opera…
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Bringing Greater Hospitality to the Ballpark w/ Eric Weisberg
57:45
57:45
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The baseball business is a relationship business and has the same core values as any other hospitality industry. It’s a practice that Eric Weisberg preaches as the Vice President of Fan Experience. In this episode, Eric discusses the influences roles with Disney and the Kansas City Zoo has on his career in baseball, his “Fan Host for a Day” program…
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Let Your Actions Speak With Bates From N.E.W.S
29:01
29:01
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If you get done what you need to do in outstanding fashion you're letting your actions speak for you. Entrepreneur, Executive Producer, and Artist, Bates talks with us about having to learn to love the grind/process. He talks about how some people quit at the first sign of adversity. He talks about letting your actions do all the talking and much m…
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Experienced Film Maker and Key Grip Jason Rowlen gives us 8 tips for working in the film industry. He talks about how keeping your cool on set will ensure that your colleagues and crew maintain the needed respect for you. He tells us about how important safety is on set and how to approach an unsafe situation. He talks about how to be prepared for …
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How to Intentionally Serve Your Premium Clients w/ Lisa Holladay
51:24
51:24
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In this episode, we’re joined by Lisa Holladay, Chief Experience Officer at Tiger 21, a high wealth membership organization. Lisa has spent her career in service hospitality, with stops at Mercedes-Benz and Ritz-Carlton. By viewing customers as owners, guests or members, each of these brands have created more personal relationships, resulting in mo…
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Cultivating Meaningful Conversations Through Social w/ Brooke Sellas
55:22
55:22
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55:22
In today’s episode, David Millay and Katie Rudy are joined by Brooke Sellas, Digital Customer Experience Specialist and CEO of B Squared Media. With more than 15 years of marketing experience and 10 in social media management, Brooke recently authored a new book, "Conversations That Connect." We dive into several tactics and strategies from the boo…
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Inspiring Impactful Change w/ Guido D'Elia
51:49
51:49
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To orchestrate a compelling game day experience for all fans requires thinking more like a play caller, an offensive coordinator, rather than simply directing a run of show. In this episode, David Millay and Katie Rudy sit down with Guido D’Elia, a consultant in strategic communications and college athletics game day experience. As Penn State’s Dir…
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How to Incite Loyalty and Increase Customer Retention w/ Ed Frame
50:05
50:05
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It’s 5x cheaper to retain an existing customer than acquire a new one and increasing retention by 5% can increase profits by 25 - 95%. Yet so many companies still prioritize customer acquisition over retention. In this episode, David Millay and Katie Rudy sit down with Ed Frame, CEO and Founder of Exemplify CX and discuss his 7-phase approach to Cu…
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The Simple Science Behind Successful Marketing Strategies w/ Phill Agnew
53:53
53:53
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Today’s guest is Phill Agnew, a senior product marketing manager at Buffer. After struggling as a marketer in his early career, Phill discovered behavioral science and started applying psychology principles to improve his work. From distinctiveness, social proof, primacy effect and framing, Phill developed the Science of Marketing course and The Nu…
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Reframing Retreats & Resetting Your Operation w/ David Millay and Katie Rudy
25:07
25:07
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In the daily grind, it’s hard to find time to work on the business when you are working in the business. Staff retreats offer teams the opportunity to reset, reframe the operation and define goals for a new chapter. In this episode, David Millay and Katie Rudy break down approaches to team retreats and key activities to include to break the cycle a…
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The Parallels Between Rabid Fandoms and Religions w/ Jodi Eichler-Levine
57:39
57:39
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Taking a non-traditional exploration of fandom, today’s episode features Jodi Eichler-Levine, who studies the parallels between classic religions and fan cultures. After learning of Jodi's research from her a Twitter-trending analysis on “Disney adults” or “Disney-files”, David and Jodi take a deeper dive into the principles that Disney has utilize…
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What Drives Customers to Buy w/ Katelyn Bourgoin
49:04
49:04
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Before the “driveway to driveway” customer journey begins, there’s the whole buying process. What prompted the customer to consider your brand, product or service? What motivated them to complete the purchase? This week, we’re jumping into the psychology behind why people buy with Katelyn Bourgoin, CEO of Customer Camp. Katelyn and David hit on the…
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The 5 Key Elements Impacting Powerful Customer Experiences w/ Elizabeth Dixon
49:32
49:32
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To design a first-class customer experience, it starts with the mindset, the stories we’re telling ourselves internally and the framework for how we’re viewing the world and aligning it with what we want to create for people around us. In this episode, David sits down with Elizabeth Dixon, entrepreneur and business leader at Elizabeth Dixon Speaks.…
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How the Savannah Bananas Create the 'Greatest Show Possible' w/ Jesse Cole
53:15
53:15
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53:15
Our first three-peat on the show, we welcome back Jesse Cole, owner of the Savannah Bananas. In previous episodes, David and Jesse have jammed and brainstormed, but in this show, we unpack the Bananas’ 5-E-Framework that has propelled their Fans First model into a global phenomenon. What the Bananas lack in detailed processes and metrics, they make…
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Creating a More Captivating Customer Service Training w/ David Millay and Katie Rudy
30:41
30:41
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Customer service training shouldn't be something you have to do, but something you get to do, to empower the event staffs that serve your fans and represent your brand. In this episode, David Millay and Katie Rudy break down the the key components, resources and best practices to running a more captivating training. We cover: In-person vs. virtual …
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The Building Blocks of LEGO's Content & Fandom Strategy w/ James Gregson
47:01
47:01
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Similar to the passion fans have for Disney, young kids and adults alike have deep emotional connections with LEGO. In this week’s episode, James Gregson, creative director for LEGO Group’s internal creative agency, breaks down the content strategies that elicits that fandom and helps “inspire the builders of tomorrow.” The conversation covers the …
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How to Become Customer-Centric vs. Customer-Focused w/ Annette Franz
51:52
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The terms “customer-focused” and “customer-centric” are often used interchangeably, but there are distinct differences from how an organization is culturally structured to how they serve their customers. In this week’s episode, Annette Franz joins David Millay to discuss her latest book, “Built to Win: Designing a Customer-Centric Culture that Driv…
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Driving Deeper Engagement Through Digital Activations (Part Two) w/ Nick Lawson
44:50
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Nick Lawson, Co-Founder and CEO of SQWAD rejoins the podcast to discuss the current state of the digital space, sponsorship activations and fan engagement. With much to cover, we split this conversation into two episodes. Listen to the first episode here. In part two, we jump back into the conversation with David Millay and Nick discussing the prob…
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Driving Deeper Engagement Through Digital Activations (Part One) w/ Nick Lawson
48:17
48:17
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Nick Lawson, Co-Founder and CEO of SQWAD, joined David Millay on Flip the Switch on March 1, 2020 to discuss the role of digital activations in sports sponsorship. Just two weeks after, that episode became a playbook as sports leagues and teams turned to digital and virtual platforms to engage brands and fans throughout the pandemic. Two years late…
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Aligning Strategy, Culture and Leadership w/ Len Perna
49:52
49:52
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In today’s episode, David is joined by Len Perna, Chairman and CEO of TurnkeyZRG. Having managed more than 1,400 executive searches, from coaches to middle management to executive leaders, Len shares how his talent advisory firm aligns clients on strategy and cultural fit with the current marketplace, the key attributes they look for in leaders and…
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The Core Principles Driving Employee Motivation w/ Dr. Scott Rigby
54:23
54:23
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Salary increases and rewards have their place, but to inspire connection and tenure with your employees requires more. In this episode, David Millay and Dr. Scott Rigby, Founder and CEO of Immersyve and MotivationWorks, dive into self-determination theory, employees’ three basic needs and the obstacles employers must overcome to motivate their team…
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Harnessing the True Power of Community in Your Fanbase w/ Christina Garnett
54:05
54:05
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The power of community emerges when companies embrace the directional relationship members form not just with their brand, but with other members. In this episode, Christina Garnett, senior marketing manager for offline community and advocacy at HubSpot, joins David to talk about the magic of tapping into common passions and making your fans the he…
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