Best Alyssa Washington Podcasts (2024)

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Episode 43: CEO Conversations - The State of Higher Education 23:37

6d ago23:37

23:37

Our latest episode of “Filling Seats” features StudentBridge CEO Jonathan Clues alongside Vanessa Didyk from ZeeMee and Dave Becker from CampusESP to discuss innovative strategies and technologies to boost enrollment, enhance student experiences, and maintain continuity despite staff changes. Jonathan, Vanessa, and Dave also tackle key questions: H…

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Episode 42: RNL Trend Report on Personal Information 44:19

2M ago44:19

44:19

In the third installment of our series on the 2023 RNL Trend Report, once again, we peel back layers of data to offer actionable insights on what motivates students to opt in to receive emails, text messages, and telephone calls. From their unique vantage points, Dr. Raquel Bermejo, Associate Vice President of Market Research and Planning for RNL a…

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Episode 41: How to Maximize the Unofficial College Campus Visit 33:24

3M ago33:24

33:24

In this episode, we explore the busy summer travel season and the opportunity it presents for visitor services teams. Preparing for these crowds can be key, especially if your institution is located in a high-interest city, like Boston. In 2023, 22% of students visited campuses in a stealth, unannounced visit (Source: Niche). Amber Fitzgerald, dire…

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Episode 40: Residence Life Rules From Across the Pond and Beyond 20:44

4M ago20:44

20:44

Residence life, mental health, and wellness play a significant role in enrollment marketing and student college search today. In this episode of Filling Seats, StudentBridge CEO Jonathan Clues interviews ed tech innovators Luke Warren and Richard Nichols of Kinetic Software, a leader in student housing and accommodations. The trio compare notes on …

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Episode 39: Omni-Channel Oh My! The must-have strategy per RNL's E-Expectations Trend Report 29:45

5M ago29:45

29:45

Feeding students’ appetite for omni-channel doesn’t have to be ‘oh my’. RNL’s Raquel Bermejo and StudentBridge CEO Jonathan Clues give a crash course on the multiple sources students use in their college search. Plus, implementing an omni-channel strategy is like composing a symphony, so higher ed marketing maestro Jose Mallabo also stops by to sha…

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38. RNL's 2023 E-Expectations Report: Video and Personalization 30:12

5M ago30:12

30:12

RNL’s Raquel Bermejo discusses the growth of video as an essential part of an admissions strategy with StudentBridge CEO Jonathan Clues. You’ll hear: Demand for virtual experiences and personalization Key Findings from the 2023 E-Expectations Trend Report How video and personalization drive enrollment and conversion Best practices for creating auth…

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12: Bianca Luna Interviews Christina Mensah 29:04

7M ago29:04

29:04

In this final episode of, 'The Last Stop', Associate Pastor, Rev Bianca Luna, interviews Urban Grace congregant Christina Mensah.By Urban Grace

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11: Intercultural Personhood 17:26

8M ago17:26

17:26

In episode 11 of 'The Last Stop', Rev. Dr. Liliana Da Valle, from Urban Grace Church in Tacoma, Washington, talks about intercultural personhood. Urban Grace Church is an ecumenical, inclusive faith community in Tacoma, Washington.By Urban Grace

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10: Bianca Luna Interviews Alyssa Hird Garza 21:54

8M ago21:54

21:54

In this episode, Associate Pastor, Rev Bianca Luna, interviews Urban Grace congregant Alyssa Hird Garza.By Urban Grace

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37. Marketing a small regional campus serving non-traditional students with Corrie Wilder of Washington State University Everett 31:22

11M ago31:22

31:22

In this episode, you’ll hear from Corrie Wilder who is the Executive Director of Marketing and Communications at Washington State University Everett, a small regional campus in the WSU system You'll hear: How they navigate recruitment and marketing as a branch campus of a larger university system Advantages of marketing a small regional school and …

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36. Growing online enrollment by focusing on student journeys with Sarah McMaster of Champlain College Online 33:51

12M ago33:51

33:51

In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online. You'll hear: Similarities and differences in enrollment marketing strategy for online vs. on-campus programs How they’re capturing prospect email addresses by providing value Areas of improvement and rec…

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35. Communicating value and outcomes at a private liberal arts school with Alyson Leas of University of Jamestown 30:56

1y ago30:56

30:56

In this episode, you’ll hear from Alyson Leas who is the Director of Admissions at University of Jamestown, a private Christian liberal arts university in Jamestown, North Dakota. You'll hear: The importance of being present and showcasing value Their unique approach to communicating outcomes that specifically appeals to parents How UJ markets to s…

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34. Enrollment marketing trends that work with Alyssa Brant and Kailey MacDonald of StudentBridge 23:38

1y ago23:38

23:38

In this episode, you’ll hear from Alyssa Brant and Kailey MacDonald, two StudentBridge team members who work with our partners to ensure their success. You'll hear them discuss: The biggest challenges they see schools face and top recommendations for success heading into the next enrollment cycle Why authentic content matters and how to achieve it …

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Bringing Birds Back: A Journey of Remembrance and Rediscovery Featuring Writer and Birder Tenijah Hamilton 1:37:36

1y ago1:37:36

1:37:36

Since 2021, Tenijah has hosted and produced Bring Birds Back, a podcast about conservation, formal/ citizen science, and of course—birds, told through the lenses of intersectionality and environmental justice. What’s inspiring to me about Tenijah (among many things) is that she didn’t grow up with a familiarity and love of being outdoors. In fact, …

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33. BIG NEWS + Innovative yield strategies with Kennesaw State University and Illinois College 23:57

1y ago23:57

23:57

In this episode, you’ll hear from Jordan Stevenson who is now the Executive Director of Admissions and New Student Programs at Kennesaw State University, as well as Sara-Jean Gilbert who is the Associate Director of Admission at Illinois College. You'll hear: How they’ve communicated with admits throughout the yield process over the past few enroll…

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Each One, Teach One: Inclusive Communities for the Modern Nature Enthusiast with Michael Washington of Usal Project 1:24:15

1+ y ago1:24:15

1:24:15

For this week's episode, I’m speaking with Michael Washington. Michael is the founder of Usal Project, an LA-based community offering experiences and goods for the modern nature enthusiast. Usal hosts over 20 monthly experiences that (in addition to forest therapy) include: foraging and herb walks, falconry, oceanic species dives, incense-making wo…

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The Relationship Series Part 2: How to Grow Together in a Conscious Partnership with Alyssa Benjamin and David Sleininger 1:02:02

1+ y ago1:02:02

1:02:02

“I think one of the best thing’s we’ve done to ensure the likelihood of our long term success is to really see this relationship as something that’s unfolding in the present moment, and being very open and flexible about what that will look like in a month, a year, in a decade.” - David Sleininger In this episode, we discuss: what we mean when we u…

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32. 8 strategies to prioritize for the next enrollment cycle 19:58

1+ y ago19:58

19:58

In this episode, we're sharing 8 strategies to prioritize for the next enrollment cycle. You'll also hear from past podcast guests with their perspective. Find out: how to combat the decline in college-bound students and increase in competition what channels you might be using ineffectively or overlooking all the ways personalization can be utilize…

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The Relationship Series Part 1: Planting the Seeds of a Conscious Partnership Featuring Alyssa Benjamin and David Sleininger 1:12:19

1+ y ago1:12:19

1:12:19

This week, my partner David and I are chatting about….drumroll, relationships! Specifically romantic relationships. This episode is very different from the type of content I usually have on this podcast, but when I started this show in 2019, my intention was to uncover how each of us could live in harmony with the natural world and thus be able to …

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Finding Peace Through Plants – A Conversation with Horticultural Therapist Erik Keller 46:22

1+ y ago46:22

46:22

“I love the matrix and quilt of different things all over the place. Monoculture is boring. So for me, diversity is the spice of life in the garden.” - Erik Keller, ep 60 Helpful links: Erik's Website Erik’s Instagram Highlights from our conversation: Erik’s relationship to nature as a child The definition of horticultural therapy and Erik’s journe…

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31. Why marketing is critical to enrolling the class with Mary Beth Marks, University of the Pacific 28:46

1+ y ago28:46

28:46

In this episode, you’ll hear from Mary Beth Marks who is the Executive Director of Enrollment Marketing at University of the Pacific, a private university in Northern California. You'll hear her discuss: the importance of marketing to enrollment how they're using paid TikTok ads to build brand awareness what she thinks about using mail and email to…

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To the Last Bite: How to Minimize Food Waste and Savor Every Flavor with Alexis deBoschnek 55:21

1+ y ago55:21

55:21

“I think if I can inspire people not to be perfect, but just a little more conscious–that would be a win. And hopefully, the recipes become part of people’s repertoire that they make on a weekly or monthly basis.” - Alexis deBoschnek RESOURCES: To The Last Bite Book Alexis’ website Alexis' Instagram Garlic and Sapphires book Magpies on Pink Street …

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Return to Nature–The New Science of Us and the Outdoors, featuring Author and Environmentalist Emma Loewe 1:09:02

1+ y ago1:09:02

1:09:02

RESOURCES: EP 58: Flipping the Script: (Hard Won Lessons from the Past Year) with Alyssa Benjamin Return to Nature Book Emma’s Website SHOW NOTES: Emma’s relationship to nature as a child What inspired Emma to write her book “Return to Nature” The reasons she organized “Return to Nature” by a series of eight distinct landscapes The intention around…

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30. Recruiting parents and students to meet enrollment goals with Laura Rudolph of Transylvania University 34:45

1+ y ago34:45

34:45

In this episode, you’ll hear from Laura Rudolph who is the Director of Enrollment Communication at Transylvania University, a private liberal arts university in Lexington, Kentucky. You'll hear her discuss: how they impact enrollment through strategic communication to parents why it's essential to use both data and individual interactions to inform…

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Flipping the Script (Hard-won Lessons From the Past Year with Alyssa Benjamin) 1:07:51

1+ y ago1:07:51

1:07:51

RESOURCES: Alyssa’s Instagram Subscribe to my newsletter ANFT Forest Therapy Training Usal Forest Therapy Walk: March Usal Project Holisticism SHOW NOTES: The reason why Alyssa paused this podcast and many aspects of her business for almost a year The new opportunity that came into Alyssa’s life that led to an unexpected career shift How to work wi…

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29. What's coming in 2023 + 1 year of Filling Seats with CEO Jonathan Clues 16:45

1+ y ago16:45

16:45

Happy Birthday to Filling Seats 🎉 In this episode, you'll hear from Jonathan Clues, CEO and founder of StudentBridge You'll hear him discuss: what the past few years have looked like for StudentBridge what's to come this year and how that has a huge impact for colleges and universities what insight he has for schools to meet enrollment goals this y…

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28. Serving students' needs at a nationally-known institution with Drew Granucci of UConn 31:54

1+ y ago31:54

31:54

In this episode, you’ll hear from Drew Granucci who is the Associate Director of Admissions at University of Connecticut. You'll hear him discuss: advantages and disadvantages of working at a big-name school the positive impacts the pandemic has had on their in-person and virtual visits how they strategically and successfully use outbound phone cal…

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27. Growing enrollment through authentic messaging with Lindsay Nyquist of Fort Lewis College 27:36

1+ y ago27:36

27:36

In this episode, you’ll hear from Lindsay Nyquist who is the Director of Marketing & Communications at Fort Lewis College, which is is a small public liberal arts college in Durango, Colorado. You'll hear her discuss: how their remote location plays a role in their in-person and virtual visit strategy how they convey authentic student voices throug…

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26. Recruiting public health students through organic connection with Claire Lawrence of UTHealth Houston School of Public Health 26:05

1+ y ago26:05

26:05

In this episode, you’ll hear from Claire Lawrence who is the Academic and Admissions Advisor at the University of Texas Health Science Center at Houston School of Public Health. You'll hear her discuss: how organic social content plays a role in their digital strategy their grassroots approach to recruiting public health students the challenges the…

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25. Stop the "spray and pray" and market your school with science instead, featuring Dr. Christophe Morin, CEO of SalesBrain 31:13

1+ y ago31:13

31:13

In this episode, you’ll hear from Dr. Christophe Morin who is a neuroscientist, professor of media psychology and CEO of SalesBrain. He has 30+ years of experience in marketing, consumer research, and advertising effectiveness, and his passion is to understand and predict consumer behavior using cutting-edge science. You'll hear him discuss: top mi…

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24. Marketing a small school and pivoting for Gen Z with Lauren Mauldin of Mercer Law School 22:08

1+ y ago22:08

22:08

In this episode, you’ll hear from Lauren Mauldin who is the Director of Communications & Marketing at Mercer University School of Law. Mercer is a small private school located in Georgia. You'll hear her discuss: how they convey their small school feel through virtual visits how their strategy is changing to appeal to Gen Z some creative strategies…

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23. Communicating the "why" at a highly-selective institution with Timothy Butterfield of Grinnell College 26:50

2y ago26:50

26:50

In this episode, you’ll hear from Timothy Butterfield who is the Admission Marketing Specialist at Grinnell College. Grinnell is a small private liberal arts college in Iowa. You'll hear him discuss: one of the top ways Grinnell receives quality inquiries some of the unique challenges they face as a highly selective institution the importance of co…

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22. The power of video throughout the enrollment funnel with Chris Showalter, lead video producer at StudentBridge 25:54

2y ago25:54

25:54

In this episode, you’ll hear from Chris Showalter who is the Lead Video Producer at StudentBridge. You'll hear him discuss: top mistakes schools make when creating video when to use short-form, long-form, self-shot, and professional video where in the enrollment funnel video plays the biggest role _________________ Featured Case Studies ⤵️ 1️⃣ Illi…

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21. Finding best-fit students while growing enrollment with Michael Ruiz of SIU School of Law 30:16

2y ago30:16

30:16

In this episode, you’ll hear from Michael Ruiz who is the Assistant Dean for Admissions and Financial Aid at Southern Illinois University School of Law. SIU is a mid-sized public university in Carbondale, Illinois. You'll hear him discuss: how they balance the demand for filling seats with the desire for finding the best-fit students how in-person …

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20. Increasing enrollment and retention at a small public college with Jay Collier at Wayne State College 24:48

2y ago24:48

24:48

In this episode, you'll hear from Jay Collier who is the Director of College Relations at Wayne State College, a small public college in northeast Nebraska. You'll hear him discuss: how Wayne State has increased enrollment and retention through a culture of supporting students why digital is their most effective marketing channel how they were able…

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19. Community college recruitment through relationship building with Cassie Montgomery of Amarillo College 34:14

2y ago34:14

34:14

In this episode, you’ll hear from Cassie Montgomery who is the Director of Outreach Services at Amarillo College, which is a community college in the Texas panhandle. You'll hear her discuss: how marketing a community college differs from a four-year institution how she revamped their campus visit experience and how she designed it to meet the need…

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18. Recruiting scientific researchers through many channels with WUSTL Biology & Biomed, Andrew Richards and Kyla Evans 32:01

2y ago32:01

32:01

In this episode, you’ll hear from two team members at Washington University in St. Louis Division of Biology & Biomedical Sciences -- Andrew Richards, Director of Admissions & Recruitment and Kyla Evans, Recruitment and Communications Coordinator. You'll hear them discuss: how they compete against other nationally known institutions how they utiliz…

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17. Pharmacy school marketing and what the future holds with Stephen Woodward of ETSU College of Pharmacy 17:44

2y ago17:44

17:44

In this episode, you’ll hear from Stephen Woodward who is the Marketing & Communications Manager in the Bill Gatton College of Pharmacy at East Tennessee State University. You'll hear him talk about: what the state of enrollment marketing is for pharmacy schools and what the future might bring what it's like being a department of one how they're di…

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16. Campus culture that differentiates from competition with Jacksonville State University, Lauren Findley and Noelle Stovall 44:12

2y ago44:12

44:12

In this episode, you’ll hear from Lauren Findley and Noelle Stovall who are the Director and Associate Director of Admissions at Jacksonville State University. Jacksonville State is a public institution in Alabama. You'll hear them discuss: the working relationship between them and their relationship with university leadership how they differentiat…

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15. Growing enrollment and the importance of video with Mark Forehand, Interim VP at Kennesaw State University 20:18

2y ago20:18

20:18

In this episode, you’ll hear from Mark Forehand who is Interim Vice President of Enrollment at Kennesaw State University. You'll hear him talk about: how Kennesaw State nearly doubled its total student body enrollment in a decade the importance of video to Kennesaw's online presence and how they create video without straining resources what channel…

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14. Shaping enrollment through social media with Chelsea Holley at Spelman College 24:31

2y ago24:31

24:31

In this episode, you’ll hear from Chelsea Holley who is the Director of Admissions at Spelman College. You'll hear her talk about: what shaping enrollment looks like for a truly unique institution like Spelman how social media has played a huge role in showcasing Spelman online and how they've done it with a small team what strategies she's using t…

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13. Live chat on websites and why it converts with Ben Congleton, CEO of Olark 27:12

2y ago27:12

27:12

In this episode, you’ll hear from Ben Congleton who is the CEO of Olark, which provides live chat for university websites. You'll hear him talk about: the importance of live chat, and what its benefits are over texting how different universities have utilized chat and what their successes have been how universities can manage live chat, even with a…

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12. Law school marketing and what's changing with Hillary Kane, CMO at a private law school 27:43

2y ago27:43

27:43

In this episode, you’ll hear from Hillary Kane who is the Chief Communications & Marketing Officer at a private law school in California. You'll hear her talk about: the most effective channels for different types of programs and audiences what prospective law students are looking for during their search what the future might look like for virtual …

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11. Website homepages, program pages, and inquiry outreach with Bob Johnson 34:57

2y ago34:57

34:57

In this episode, you’ll hear from Bob Johnson who has been a consultant in higher ed since 2006 helping schools develop strong marketing communication strategies. You'll hear him talk about: the top mistakes colleges and universities make on the website homepage critical information that could be missing from your school's academic program pages wh…

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10. University marketing and storytelling with Megan Moloney, VP at Transylvania University 29:55

2+ y ago29:55

29:55

In this episode, you’ll hear from Megan Moloney who is the Vice President for Marketing and Communications at Transylvania University. You'll hear her talk about: the collaborative, working relationship between university marketing and enrollment marketing what channels are most effective at different stages of the funnel how she uses her backgroun…

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9. Creating a better culture in enrollment with Jeremy Tiers of Tudor Collegiate Strategies 40:01

2+ y ago40:01

40:01

In this episode, you’ll hear from Jeremy Tiers who oversees Admissions Services at Tudor Collegiate Stratgies, which provides Advanced Recruiting and Training Strategies. You'll hear him talk about: why inconsistency and outdated tactics are the holding back enrollment marketers how enrollment leaders can create a better culture to retain staff wha…

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8. Social ads and streaming ads that get results with LaNelda Rolley, CMO at Nevada State College 20:22

2+ y ago20:22

20:22

In this episode, you’ll hear from LaNelda Rolley who is the CMO at Nevada State College. You'll hear her talk about: the most effective channels for her school, which aren't print or email how she's using targeted social ads for different populations what growth has looked like for her school 🎓 Learn more about StudentBridge 💻 Schedule a meeting wi…

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The Practice of Inner Gardening with Regenerative Farmer, Educator and Consultant Farmer Rishi 1:14:12

2+ y ago1:14:12

1:14:12

This week, I’m speaking with Farmer Rishi, a farmer, educator and consultant based in Los Angeles working in the field of regeneration. Everything Rishi does is with the intention to help people understand the basic principles behind healing of our bodies: both our physical bodies and our Earthen body. Resources: Sardovaya Farms Healing Gardens Ris…

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7. A view from the outside with Kevin Renton of eCity Interactive 26:29

2+ y ago26:29

26:29

In this episode, you’ll hear from Kevin Renton who is a Principal at eCity Interactive, a digital design and marketing agency based in Philadelphia. You'll hear him talk about: the different forms of personalization and how to best attain it an agency view of enrollment marketing how COVID has forever changed this industry (for the better!) _______…

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A New Way of Being with Breathwork Facilitator and Healing Guide Regina Rocke 1:01:53

2+ y ago1:01:53

1:01:53

This week I’m speaking with Regina Rocke, a breathwork teacher, and healer who uses many modalities including yoga, tarot, Ayurveda, and movement practices to help people in their spiritual journeys. Regina knows firsthand what the healing path requires. They say: “It was through great discomfort, emotional upheaval, and a lot of self-loathing that…

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Alyssa Washington Podcasts

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