Best Asher Strategies Podcasts (2024)

1
Marketing Ops isn't Marketing - The Spicy Hot Take 46:40

3h ago46:40

46:40

Text us your thoughts on the episode or the show! Can marketing operations truly be considered a part of traditional marketing, or does it stand as its own unique discipline? Join us in this thought-provoking episode of OpsCast as we explore this question from multiple angles, diving into the essential roles and responsibilities that define marketi…

1
A Marketing Operations Framework Aligned with Organizational Priorities with Raja Walia 47:22

2d ago47:22

47:22

Text us your thoughts on the episode or the show! On today's episode, we talk with returning guest Raja Walia, Founder and CEO of GNW Consulting. With over 20 years of experience, Raja shares his journey from solopreneur to leading a 16-person marketing operations agency. He also introduces a new framework designed to help marketing and revenue ops…

1
The Perfect Storm of AI, Rev Ops Growth and Focus on Profitability with Jeremy Steinbring 56:36

19h ago56:36

56:36

Text us your thoughts on the episode or the show! On today's episode, we walk with Jeremy Steinbring, Founder of RevOnyx, a Revenue Operations agency. Prior to starting RevOnyx, Jeremy led a Salesforce practice at another consultancy. Before that, he held several leadership roles in GTM & Product at companies focused on CRM, Salesforce, Hubspot and…

1
Community-led and Partner-led GTM Approaches with Asher Mathew 46:42

8d ago46:42

46:42

Text us your thoughts on the episode or the show! In today's episode, we talk with Asher Mathew, Co-Founder and CEO of Partnership Leaders. Partnership Leaders is a private network built to elevate the role of partner teams in their companies. Prior to Partnership Leaders, Asher held senior leadership roles in partnerships and GTM, including roles …

1
The Future of AI in Search Marketing with Adi Abdurab 55:12

15d ago55:12

55:12

Text us your thoughts on the episode or the show! Unlock the secrets of AI's role in transforming search marketing with insights from Adi Abdurab, Senior Marketing Content Manager at KodeKloud. Explore how AI has evolved from the rudimentary visions of the 1970s to the cutting-edge large language models like BERT, Lambda, and MUM, which enhance our…

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36 - Selectivity in Partnerships + the State of Channel Research + ChannelCon with Carolyn April 44:49

20d ago44:49

44:49

Let us know what you think of the podcast. Carolyn April discusses: the state of the IT channel, research availability, the impact of AI, the importance of quality over quantity in vendor-partner relationships and what to expect at ChannelCon. She also shares exciting details about the upcoming ChannelCon event in Atlanta. As well as taking us thro…

1
Building Collaboration in Revenue Operations with Rosalyn Santa Elena 51:15

22d ago51:15

51:15

Text us your thoughts on the episode or the show! Ever wondered what it takes to transition from a corporate giant to a nimble startup? Join us as we sit down with Rosalyn Santa Elena, the visionary founder and Chief Revenue Operations Officer of The RevOps Collective, who shares her compelling journey from finance and product marketing into the dy…

1
Mastering Marketing Analytics: Insights and Strategies with Shivani Bhatt 49:25

29d ago49:25

49:25

Text us your thoughts on the episode or the show! Unlock the secrets to mastering marketing analytics with insights from Shivani Bhatt! As the Director of MarTech Solutions and Analytics at CloudFlare, Shivani shares her incredible journey and the pivotal moments that shaped her career. From building marketing ops teams at S&P and Adobe to addressi…

1
The importance of Community to our Ecosystem with Asher Mathew 56:31

1M ago56:31

56:31

Text us your thoughts on the episode or the show! Unlock the secrets to community-led and partner-led growth with insights from Asher Mathew, co-founder and CEO of Partnership Leaders. Discover how fostering spaces for sharing best practices can drive collective learning and growth, and why building mutually beneficial relationships with stakeholde…

1
Empowering Customer Success to Drive Revenue 39:53

1M ago39:53

39:53

Text us your thoughts on the episode or the show! Could customer marketing be the secret weapon your B2B SaaS company needs to thrive in today's noisy marketplace? Join us for a compelling conversation with Mark Organ, the CEO of Categorynauts and the brilliant mind behind Influitive and Eloqua, as we uncover the pivotal role of customer marketing.…

1
The Journey of Aligning Teams for Business Success with Natalie Furness 48:09

3M ago48:09

48:09

Text us your thoughts on the episode or the show! Unlock the secrets of Revenue Operations with our special guest, Natalie Furness, founder and CEO of RevOps Automated. Natalie shares her unique journey from clinical operations in healthcare to the world of revenue operations, drawing intriguing parallels between systems designed for patient care a…

1
35 - How to PE Takeover-Proof Your Channel Program - David Sherman 26:31

2M ago26:31

26:31

Let us know what you think of the podcast. How does a private equity firm’s takeover typically impact a company's strategic direction and how can it affect their channel partner program? Sometimes, channel partner programs get the axe when a PE firm takes over. In today’s episode, we’ll: explore this issue, investigate the underlying reasons, and d…

1
The Journey to Influential Leadership with Dionne Mejer 40:37

3M ago40:37

40:37

Text us your thoughts on the episode or the show! Ready to transform your leadership approach in revenue operations? Our conversation with Dionne Mejer, a trailblazing sales executive, guarantees you’ll learn how to empower your team and master the shift from marketing operations to revenue operations. Dionne candidly shares her journey from being …

1
Mastering the Art of Marketing Ops: From Eloqua IPO to AI-Powered Success Strategies 56:48

3M ago56:48

56:48

Text us your thoughts on the episode or the show! Embark on a voyage through the dynamic world of marketing operations alongside our esteemed guest, Chris Petko, who brings to the table not just stories but a legacy, including his critical role in the Eloqua IPO. His insights traverse the early days of marketing ops to its present intricacies, prov…

1
Mastering Nearbound Partnerships: Navigating Trust and Strategy with Will Taylor 53:03

3M ago53:03

53:03

Text us your thoughts on the episode or the show! Unlock the secrets of partnership synergy with the astute Will Taylor, your guide to the Nearbound Go-To-Market strategy. As we traverse this new terrain alongside the head of Nearbound Partnerships at Reveal, you'll grasp how to encircle buyers with a halo of trust and value, impacting everything f…

1
Behind the Scenes of ABM Strategy with Marketing Pro Xander Broeffle 53:16

3M ago53:16

53:16

Text us your thoughts on the episode or the show! Have you ever wondered how the lessons learned from managing a theater stage can revolutionize marketing operations? Xander Broeffle, our esteemed guest and the Senior Director of Marketing Operations at CS2, shares his story, one that elegantly weaves together his experiences from a family foster h…

1
Enhancing Resilience: Blending Mental Well-Being with Physical Health and Workplace Innovations 55:01

4M ago55:01

55:01

Text us your thoughts on the episode or the show! Struggling with the high-stakes demands of marketing ops, I recently found myself reflecting on the immense toll it can take on our mental health. But it's not all doom and gloom; in fact, my latest podcast is a beacon of hope, featuring Andy Mullings of Bluprintx, who joins me to share how feats li…

1
Exploring the Possibility of Alphabet's Acquisition of HubSpot 38:56

4M ago38:56

38:56

Text us your thoughts on the episode or the show! Could the acquisition of HubSpot by Alphabet spell a revolution or a step back for marketing automation? Join Naomi Liu, Mike Rizzo, and myself, Michael Hartmann, as we tackle this burning question. We dissect the ripple effects of such a corporate shake-up, drawing from historical tech giant acquis…

1
The Secret Sauce of Project Management in Marketing with Jo Gruszka 48:03

4M ago48:03

48:03

Text us your thoughts on the episode or the show! Ever wondered what ties the vibrant threads of a marketing campaign together? On our latest OpsCast episode, we're thrilled to have Jo Gruszka, the marketing operations wizard behind mo jogruszka, unravel this mystery with us. With a tapestry of experience that spans merchandising to overseeing oper…

1
34 - Hiring A Fractional Channel Chief vs. In-House - Kameron Olsen 31:39

4M ago31:39

31:39

Let us know what you think of the podcast. Have you ever heard of a fractional channel chief? This is a concept that's shaking up the industry, and we had the privilege of delving into it with Kameron Olsen, a leading expert with over 15 years of experience. So, what exactly is a fractional channel chief? Unlike a full-time in-house channel leader,…

1
Getting Started as a Freelancer with Lauren Aquilino and Sydney Mulligan 52:44

4M ago52:44

52:44

Text us your thoughts on the episode or the show! Ever wondered what it takes to leave the 9-to-5 grind and shape your destiny in the world of freelance marketing ops? That's exactly what we're unpacking with the dynamic duo behind EMMIE Collective, Lauren Aquilino and Sydney Mulligan. We don't just scratch the surface; we get down to the nitty-gri…

1
People-First GTM and how Marketing Ops can Enable it with Mark Kilens 45:47

5M ago45:47

45:47

Text us your thoughts on the episode or the show! Prepare to redefine your marketing game as we join forces with Mark Kilens, the mastermind CEO of TAC, who brings with him a wealth of knowledge from Airmeet, Drift, and HubSpot Academy. Discover a treasure trove of tips for connecting with your audience on a human level, transforming go-to-market s…

1
Using the Go to Network Motion with Mac Reddin 53:42

5M ago53:42

53:42

Text us your thoughts on the episode or the show! Discover the transformative strategies that are rippling through MarketingOps as I, Michael Hartman, am joined by the astute Mac Reddin, founder of ComSore/Community Club. Together, we tackle the emerging go-to-network models that are reshaping how we think about and execute marketing strategies. We…

1
Manage Your Hype Cycle or be Managed by it with Frans Riemersma 50:31

5M ago50:31

50:31

Text us your thoughts on the episode or the show! Embark on a journey through the intricate maze of marketing technology as Frans Riemersma, the brain behind MarTech Tribe, joins us to unravel the threads of hype cycles and their profound impact on the world of marketing innovation. Discover how these cycles mirror psychological models like the Dun…

1
ABM and PLG Motions - Two Sides of the Same Coin with Julie Geller 44:33

5M ago44:33

44:33

Text us your thoughts on the episode or the show! Prepare to unlock the secrets of combining Account-Based Marketing with Product-Led Growth as Julie Geller from Infotech Research Group joins us for an insightful exploration into harmonizing these powerful strategies. Our conversation kicks off with Julie's wealth of experience, from pivotal roles …

1
33 - Gen AI & How You Can Add Digital Workers to Your Partnerships Team with Alden Hultgren 30:31

5M ago30:31

30:31

Let us know what you think of the podcast. How does one begin to integrate AI into their partner programs? Alden Hultgren provides practical advice, from mapping out automation opportunities to designing partner experiences that are not just functional but delightful. She envisions a future where digital workers become integral to partnership teams…

1
Predictability and Planning of Pipeline Metrics with Rachel Squire 51:27

6M ago51:27

51:27

Text us your thoughts on the episode or the show! Unlock the mysteries of marketing ops with Rachel Squire, a former math teacher turned marketing maven, making waves in the world of Marketo and data-driven solutions. Our discussion peeks into Rachel's remarkable transition from academia to the forefront of marketing analytics, offering a fresh per…

1
Applying Lean Methodology in Marketing and Revenue Operations with Rutger Katz 49:32

6M ago49:32

49:32

Text us your thoughts on the episode or the show! Explore the transformative power of lean methodology in the marketing realm with Rutger Katz, a luminary in digital strategy and a maestro of marketing technology. With Rutger's rich background in neuroscience and an impressive journey from Capgemini to pioneering consultancy, we dissect the applica…

1
Lessons Learned Hiring Marketing Ops Agencies with Jessica Kao 48:57

6M ago48:57

48:57

Text us your thoughts on the episode or the show! In today's episode, we embark on a journey to explore the intricate world of hiring contractors and agencies in the marketing revenue ops space. Inspired by a thought-provoking LinkedIn post, this discussion dives into the nuances and strategic decisions facing leaders today. Our special guest, Jess…

1
The Importance of Good Planning on Productivity and Mental Health with Dani Worthman 56:18

6M ago56:18

56:18

Text us your thoughts on the episode or the show! In this podcast episode, we delve into the complex world of marketing operations with the expertise of Dani Worthman, Director of Marketing Operations at Headspace. Dani shares her professional journey, which intersects with the critical importance of mental health within the demanding landscape of …

1
Tips to "Do More with Less" in Marketing Ops with Colton Slauson 46:10

6M ago46:10

46:10

Text us your thoughts on the episode or the show! Prepare to delve into the transformative world of marketing efficiency with a minimalist approach—an attainable reality we're excited to explore. In this episode, we are honored to have Colton Slauson from Sendoso as our esteemed guest. Together, we navigate the nuanced art of simplification and opt…

1
How Marketing Ops can Support Nearbound GTM Strategies with Justin Gray 47:24

7M ago47:24

47:24

Text us your thoughts on the episode or the show! This episode is the first of a series we are working on to educate our audience about some emerging Go-to-market approaches, and to provide guidance on how you, as a marketing ops professional, can be an enabler for these GTM approaches. In today's episode, we will be talking with Justin Gray about …

1
The Coming Martech Supercollision with Scott Brinker 50:51

7M ago50:51

50:51

Text us your thoughts on the episode or the show! In todays episode, we talk about the coming (maybe already here) Martech Supercollision, joined by the one and only Scott Brinker. Scott has always been fascinated by the intersection of technology platforms and ecosystems and marketing strategy and operations. He has been called the "godfather of m…

1
32 - Prioritizing the Partner Experience (PX): The Basics - Bernhard Friedrichs, PartnerXperience 38:36

7M ago38:36

38:36

Let us know what you think of the podcast. Bernhard Friedrichs (PartnerXperience) joins us to share his wealth of knowledge on crafting a partner journey that fosters collaboration and drives capital-efficient growth. He takes us through the nuances of treating partners as equals, not customers, and the importance of transparency and trust througho…

1
From IT to CMO to CRO to founder with Jenn Steele 50:54

7M ago50:54

50:54

Text us your thoughts on the episode or the show! In today's episode, sharing her story is Jenn Steele. Jenn is an entrepreneur, CEO, and founder with a solid track record in the fields of marketing technology and startups. With over a decade of executive experience, Jenn has consistently demonstrated strategic leadership and go-to-market skills th…

1
Behind the Mic: OpsCast's 100th Episode Celebration 33:23

7M ago33:23

33:23

Text us your thoughts on the episode or the show! In this episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo, reflect on reaching a significant milestone of publishing 100 episodes. They discuss their surprise at the podcast's success and its impact on listeners. They highlight the diverse global audience and share interesting statistics ab…

1
The importance of Finance Knowledge within Marketing Operations with Jaime Garza 51:38

8M ago51:38

51:38

Text us your thoughts on the episode or the show! In today's episode, we talk about the importance of Finance Knowledge for Marketing Ops pros with Jaime Garza, currently Senior Manager, Marketing Operations at SolarWinds . Prior to joining SolarWinds, Jaime has had in-house roles in Marketing Operations, Marketing Program Management and as a found…

1
Setting Expectations and Measuring Results of GTM Motions with Shivina Kumar 51:25

8M ago51:25

51:25

Text us your thoughts on the episode or the show! Welcome to a special milestone episode of Ops Cast! We're celebrating our 100th episode, and we're thrilled to have you join us on this journey. While there might be more than 100 episodes in our feed, this feels like a significant moment as we approach three years of this podcast adventure. But tha…

1
31 - 3 Partnerships Podcast Hosts Discuss 2023 Trends & 2024 Predictions - Rob Spee, Vince Menzione 43:13

8M ago43:13

43:13

Let us know what you think of the podcast. We dissect the past year's partnership trends and forecast what's on the horizon for 2024. Join our guests, Rob Spee & Vince Menzione as we dive into topics such as: co-selling partner programs partner relationship management marketplaces resellers the impact of AI on channel sales 2024 predictions (and re…

1
The Coming Era of Adaptive Personalization with Tony Ferreira 50:17

9M ago50:17

50:17

Text us your thoughts on the episode or the show! In today's episode, we talk about Adaptive Personalization with Tony Ferreira, currently Senior Growth Director at WillowTree, a conultancy/agency. He is primarily responsible for the growth of their Adobe Practice area. Tony has 15+ years in technology, marketing, data, strategy, ecommerce, and pro…

1
MOps-Apalooza 2023 Recap with Michael Hartmann, Naomi Liu & Mike Rizzo 42:13

10M ago42:13

42:13

Text us your thoughts on the episode or the show! In today’s episode, The Ops Cast hosts Michael Hartmann, Naomi Liu, and Mike Rizzo dive into a detailed recap of MOps-Alooza 2023. This episode offers an engaging discussion that reflects on the highlights, key learnings, and memorable moments from the event. The trio shares their personal takeaways…

1
Building a Marketing Operations “Portfolio” with Joy Martinez 46:26

10M ago46:26

46:26

Text us your thoughts on the episode or the show! In this episode, we talk about building a Marketing Ops portofolio with Joy Martinez, Senior Director of Marketing Operations with CS2 a consultancy. Joy was a 2022 Marketo Champion, Marketo Certified Solutions Architect, and 8x Marketo Certified Expert. With almost 20 years of experience in marketi…

1
30 - The Importance of C-Level Support for the Success of Channel Partner Programs - Paul Banco 28:46

10M ago28:46

28:46

Let us know what you think of the podcast. Paul Banco makes the case for why leadership buy-in is critical. Drawing from decades of experience, Paul explains how partner alignment, executive involvement, and presenting a clear vision are key to gaining leadership support. He also outlines how to get executives on board, involve them in shaping the …

1
29 - Structuring Partner Programs as an Entrepreneurial Pursuit: A Dissertation by Dorian R Kominek 33:30

10M ago33:30

33:30

Let us know what you think of the podcast. Our guest, Dorian Kominek, realized the pursuit of partnering and partner programs was in need of a foundational framework. So she has set out to work on changing the minds of partnering organizations to rethink their approach to partner program development. Guest bio: From Channel Manager, to Strategic Pa…

1
28 - Ultimate Guide to Partnering with Vince Menzione, Rob Spee 38:21

10M ago38:21

38:21

Let us know what you think of the podcast. Paul appears on an episode hosted by Vince Menzione. They, along with Rob Spee, explore the dynamics of partnerships and ecosystems, channel marketing, and the pivotal role of the chief partner officer. Other subjects include ecosystem attribution, channel alignment, partner marketing strategies, and the r…

1
023: Alice Heiman - Harnessing the Power of Community: How CEOs Can Drive Sales Performance 33:54

12M ago33:54

33:54

On this week's episode of the People Powered Community podcast, we're joined by Alice Heiman, Chief Sales Energizer and host of the Sales Talk for CEOs podcast. Learn about Alice's super-connector superpower. Gain insights into the complexities of B2B sales and learn how to make the process easier and more enjoyable. Explore practical strategies fo…

1
022: Mark Kilens & Asher Mathew - The Shift To People-First, Partnership-Led and Community-Led Growth 49:45

12M ago49:45

49:45

In this episode of the People Powered Community Podcast, Leslie Greenwood interviews Mark Kilens, CEO and Co-Founder of TACK and CLub PF, and Asher Mathew, CEO of Partnership Leaders. They delve into the world of community-building and people-first and partnership-led go-to-market strategies. Join the conversation as they discuss the importance of …

1
021: Janice B Gordon - Empowering Entrepreneurs To Scale Their Sales: Strategies For A Customer-Focused Approach 32:25

12M ago32:25

32:25

In this People Powered Community Podcast episode, Leslie Greenwood speaks with the customer growth expert at Scale Your Sales, Janice B Gordon. Janice shares her journey from being a shy, quiet child to becoming an outgoing speaker and sales expert. She discusses... ...how she nurtured her ability to make connections and help others push their boun…

1
020: Paul Abdool - Building Powerful Partnerships: Unleashing the True Potential of Collaboration 27:13

1y ago27:13

27:13

This week, we interviewed Paul Abdool, Global Director of Partnerships at dotCMS. Paul is an amazing networker and community member. Join us to learn how Paul's experiences in community and his networking prowess have amplified business outreach and contributed to his success. Check out just a few takeaways from this episode. 🌟 Networking is less a…

1
019: Nadia Milani - Building Strong Community Links For Business Success 33:48

1y ago33:48

33:48

In this week's People Powered Community Podcast episode, Leslie Greenwood interviews Nadia Milani, VP of Marketing at Proposify. They delve into Nadia's experience at Proposify and her role as the host of the Closing Show Live. Discover the power of building strong community links for businesses and gain valuable insights from Nadia's rapid career …

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