Best George Chen Podcasts (2024)

1
#133: 10 Questions to Decide If You Should Start a New Demand Gen Strategy - Demand Gen mini-series Ep.5 33:31

5d ago33:31

33:31

Are you struggling to generate consistent demand and pipeline for your B2B business? In this episode of The B2B Playbook, we dive deep into 10 critical questions that will help you determine whether you need to start your demand generation strategy from scratch or simply plug the gaps in your existing approach. You'll love our comprehensive framewo…

1
#132: How To Build A Winning Business Case and Get Internal Buy in For Demand Generation? - Demand Gen mini-series Ep.4 33:31

12d ago33:31

33:31

How do you get buy-in from your organization to pursue Demand Generation as a strategy? We show you EXACTLY how, step-by-step. (Plus we share some free templates to help you put together the presentation you need to!) We cover everything from evaluating the effectiveness of your current lead generation efforts to calculating the true ROI of your ma…

1
#131: What Companies Are Suited To Demand Generation? - Demand Gen mini-series Ep.3 23:32

19d ago23:32

23:32

Are you wondering if demand generation is the right fit for your company? We bring out the whiteboard again in this video to explore which companies are suited for demand gen. We'll take into account different go-to-market strategies, industries, and business models. We examine real-life success stories, from traditional manufacturing to cutting-ed…

1
Sunday Baroque Conversations 121: Tom Huizenga 31:20

23d ago31:20

31:20

If you are a fan of NPR's Tiny Desk concerts, you're in luck! Tom Huizenga is a long time NPR producer, editor and reporter whose work you've probably heard. Suzanne interviewed Tom about some of his favorite Tiny Desk performances and NPR interviews, and he shared stories about what it was like to meet some of his personal musical idols.…

1
#130: When is the Right Time to Invest in Demand Generation? (and mistakes to avoid getting started) - Demand Gen mini-series Ep.2 23:26

25d ago23:26

23:26

When is the right time to invest in Demand Generation? Are you struggling to scale your B2B business? Tired of feeling like you're searching for a needle in a haystack when it comes to finding new customers? If so, it might be time to explore demand generation. What is Demand Generation? If you asked 10 different marketers, you'd get 10 different a…

1
#129: What is Demand Generation (PLUS lead gen vs demand gen, benefits, easy framework) - Demand Gen mini-series Ep.1 46:17

1M ago46:17

46:17

What is Demand Generation? If you asked 10 different marketers, you'd get 10 different answers. But at The B2B Playbook, we are practitioners and teachers of Demand Generation. So we're here to set the record straight. Head over to Sessions.us and sign up for a 14-day free no strings attached free trial https://sessions.us//?utm_source=podcast&utm_…

1
Sunday Baroque Conversations 120: Simone Dinnerstein 2024 20:32

1M ago20:32

20:32

Grammy-nominated pianist Simone Dinnerstein has a wide variety of musical passions, but music by Johann Sebastian Bach is an important part of her foundation. She believes Bach's music has it all – intelligence and heart – and her expertise inspired The New York Times to describe her as "an utterly distinctive voice in the forest of Bach interpreta…

1
#128: LinkedIn's own B2B go-to-market strategy (revealed) - Lucy Sonter 53:24

1M ago53:24

53:24

Head over to Sessions.us and sign up for a 14-day free no strings attached free trial https://sessions.us//?utm_source=podcast&utm_medium=body&utm_campaign=b2bplaybk This week we have one of LinkedIn's very own marketers - Lucy Sonter - on the show to walk us through how the beast itself pulls together its own B2B go-to-market strategy. Lucy shares…

1
Sunday Baroque Conversations 119: Morgan Sullivan 29:16

1M ago29:16

29:16

Morgan Sullivan came to singing later than many other professional singers do. Nevertheless she has achieved success as a freelance musician who has performed with numerous top tier ensembles, including Bach Collegium Japan, Folger Consort, and American Baroque Orchestra among many others. She has also recorded music by Brahms and Schutz with Yale …

1
#127: How to Start & Grow a B2B Podcast for your Company or Personal Brand - lessons from $1million+ pipeline 45:23

2M ago45:23

45:23

Thinking of starting a B2B podcast for your company or personal brand? Or running one but you it's not achieving the goals you wanted it to? With 130+ episodes in the bank and over $1million+ in pipeline generated from their podcast, hosts of The B2B Playbook Kevin Chen and George Coudounaris share all the things they wish they knew before getting …

1
#126: Capture More Demand & Drive Pipeline with this Next Level B2B SEO Strategy - Sam Dunning 1:01:46

2M ago1:01:46

1:01:46

This week we have B2B SEO strategy and execution expert Sam Dunning on the show to walk us through how B2B marketers can use SEO to capture more demand and drive pipeline while they sleep. Sam shares his no nonsense strategies and frameworks that transform SEO from a mere traffic generator to a robust lead and revenue-driving machine. Learn about c…

1
Sunday Baroque Conversations 118: Frederick Ballentine 29:16

2M ago29:16

29:16

Frederick Ballentine is an American tenor whose awards include a Grammy for his recording of George Gershwin's PORGY AND BESS. The opera star exudes a sense of ease, confidence, and fun when it comes to his career as an in-demand collaborator on everything from classic operas, to cutting-edge contemporary works. Frederick Ballentine spoke with Suza…

1
#125: B2B SaaS Demand Generation: Q&A | George Coudounaris hosted by Factors.ai 58:28

2M ago58:28

58:28

How can B2B SaaS companies drive long term revenue with Demand Generation? What gaps do most have in their strategy? How can they execute this strategy with so few resources? This week George Coudounaris sits down with Factors.ai to share The B2B Playbook's Demand Generation Framework - The 5 BEs Framework. He also answers questions from the audien…

1
#124: How Apollo.io Grew Their Audience By 400% in Just 9 Months (Social Media Marketing Strategy) - Meryoli Arias 46:38

2M ago46:38

46:38

This week we sit down with B2B Social Media Marketing expert Meryoli Arias to share how she helped Apollo.io's social media grow 400% in 9 months. She details the strategies she used to drive this rapid growth, and has set the foundations in place for a brand that continues to grow because people know, like and trust it. Tune in and learn: + the im…

1
#123: Demand Generation Marketing: our easy to apply 5 BEs framework to drive revenue in B2B 43:26

3M ago43:26

43:26

Demand Generation Marketing is one of the most important go-to-market strategies that a business must execute if it wants to scale profitably. But it can be so confusing and seems so hard to define. The good news? We have a framework for Demand Generation marketing that has been rigorously tested, and led many B2B marketers to go from being 'order …

1
Sunday Baroque Conversations 117: Shawn Okpebholo 27:00

3M ago27:00

27:00

Award-winning musician Shawn Okpebholo earned his degrees at the prestigious University of Cincinnati College-Conservatory of Music. But he credits his start in music to The Salvation Army church, where he received free music lessons as a child, and to his mother's tenacious support. The breadth of Dr. Okpebholo's work is extraordinary: chamber wor…

1
#122: Bottom of Funnel Content that Converts - Secrets to Capture More Demand with Lashay Lewis 59:40

3M ago59:40

59:40

This week we sit down with B2B BoFu content expert Lashay Lewis, who shares her strategy and secrets of a Bottom of Funnel Content Strategy that converts and captures demand. She unveils the intricacies of tailoring content to drive conversions, providing practical strategies to nurture prospects effectively at the final stage of the buying journey…

1
#121: Our Simple 3 Step Demand Generation Strategy for 2024 | George Coudounaris on the Execution Matters Show 41:06

3M ago41:06

41:06

Demand Generation is the strategy that B2B organisations need to scale their businesses effectively. But when you ask marketers what demand generation means, you get so many different answers. In this interview, Founder of The B2B Playbook, George Coudounaris, gives away their simple 3 Step Strategy for Demand Generation. We also go into topics lik…

1
Business & Relationship Tactics of a Hollywood Wellness and Lifestyle Influencer 15:47

3M ago15:47

15:47

Learn more about Chantalynn Huynh: LinkedIn: Chantalynn Huynh Facebook: Chantalynn Huynh Twitter: Chantalynn (@Chantalynn1) Instagram: Chantalynn.la Visit her website at 👉🏻 www.chantalynn.comBy Steven Chan

1
#120: Adem Manderovic - How B2B Companies can Drive Better Commercial Outcomes with Closed Circuit Selling 49:48

3M ago49:48

49:48

This week we have a 7x ex-head of sales - turned marketing expert on The B2B Playbook - Adem Manderovic! He's combined his unique experience as both an 'old school' seller and a modern marketer to bring us an advanced, holistic Demand Generation framework that drives better commercial outcomes called Closed Circuit Selling. Tune in and learn: + why…

1
Effective Business Strategies with Executive Chef and Entrepreneur George Chen 15:02

3M ago15:02

15:02

To learn more about George Chen: Instagram: chinalivechen LinkedIn: George Chen Twitter: George Chen (@ChinaLiveGChen)By Steven Chan

1
#119: How B2B Marketers can 'Be The Best' - Top Demand Gen Insights from Season 5 36:50

3M ago36:50

36:50

It's the grand finale of Season 5 of The B2B Playbook, so we're giving you the TL;DL version! We show you what it means to 'Be The Best' when it comes to your demand generation marketing, exploring cutting-edge concepts like neuroscience in marketing and the burgeoning role of educational ecosystems. This also means that we're at the end of our 5 B…

1
Sunday Baroque Conversations 116: BLKBOK 25:15

4M ago25:15

25:15

From the time he was just a small child, Charles Wilson III – aka BLKBOK – showed extraordinary musical talent. The budding piano virtuoso's family nurtured his interests, which blossomed to include many genres of music: classical, hip-hop, rap, and much more. BLKBOK chose his name, in part, as a way to honor his admiration for Johann Sebastian Bac…

1
Success in the Fashion Design Industry with Colleen Quen 22:20

4M ago22:20

22:20

Learn more about Colleen Quen: Instagram: colleenquen LinkedIn: Colleen Quen Facebook: Colleen Quen, LLC. Visit her website 👉🏻 www.quenlife.comBy Steven Chan

1
[repost]: Get 20x More Eyeballs On Your Content With Our Advanced Repurposing Framework 31:34

4M ago31:34

31:34

Still struggling to keep up with content creation? Even with a system in place, new channels and their content requirements can quickly blow out your workload. We’re here to help, particularly you small business marketers! We recap our content repurposing framework and process, but also give you some great tips on how to take it to the next level! …

1
Sunday Baroque Conversations 115: Jessie Montgomery 30:00

4M ago30:00

30:00

"Being an artist is living a life of service." The words of Jessie Montgomery, who has earned acclaim, awards, and praise for her growing body of work as a composer, violinist, teacher, and activist. The musician credits her many teachers and mentors – and her parents – for opening up worlds to her. Jessie Montgomery shared stories about her experi…

1
Developing a Successful Food Line with Rosa Li, CEO and Founder of Wildwonder 21:33

4M ago21:33

21:33

Learn more about Rosa Li: LinkedIn: Rosa Li Instagram: Rosalisays (@rosalisays) Twitter: Rosa Li (@rosalisays) Visit her website 👉🏻 www.drinkwildwonder.comBy Steven Chan

1
[repost]: How To Leverage Partners & Affiliates To Grow Together 28:40

4M ago28:40

28:40

Dream 100. Remember that great concept we talked about all those episodes ago, way back in season 1?! Well now it’s time to leverage that concept when making the most of affiliates and partnerships! This week, we’ll tell you why it’s so powerful and when to look into it. As well that, we’ll give you a simple framework and process to go about gettin…

1
[repost]: The 6-Step Storytelling Formula to Captivate Your Customers and Stay Memorable 32:18

4M ago32:18

32:18

Scale can be a problem in itself.. As your business grows, the mission gets fuzzy and the brand gets harder to explain. That can happen internally and externally. It makes it harder for your brand to stand out, and certainly makes your job as a B2B marketer harder! If it’s hard for your team to remember the tagline, how will your customers remember…

1
#118: From Zero to Hero: Our B2B Demand Gen Transformation Story - (PLUS! how you can do the same) 46:14

4M ago46:14

46:14

How did we go from performance marketers that nobody knew, to some of the most recognizable and leading voices in the Demand Generation community? In this episode, we go deep into how we have applied our own 5 BEs Framework for Demand Generation to our own business, sharing the strategy and tools we used to help execute it. Not only do we share our…

1
Sunday Baroque Conversations 114: Kellen Gray 33:00

4M ago33:00

33:00

Scotland-based American conductor Kellen Gray is Assistant Conductor of the English National Opera and Assistant Conductor of the Royal Scottish National Orchestra. He's attuned to the orchestral repertory, including Bela Bartok, Antonin Dvorak, Aaron Copland, and Ralph Vaughan Williams. He's also passionate about championing African-diasporic comp…

1
#117: The Best Content Framework to Influence Your Buyers for Demand Gen Marketers 43:22

5M ago43:22

43:22

Are you ready to transform your B2B demand gen marketing strategies? Dive into this episode of The B2B Playbook, where we unravel the most effective content framework for demand generation marketers. Understand the intricacies of influencing buying journeys and discover how to utilize these insights to make a significant impact in your B2B space. F…

1
Sunday Baroque Conversations 113: Brandon Patrick George 2023 27:06

5M ago27:06

27:06

Grammy-nominated flutist Brandon Patrick George is a member of Imani Winds and has appeared as a soloist with soloist with the Atlanta, Baltimore, and Albany symphonies, American Composers Orchestra, and the Orchestra of St. Luke's, among others. He's also on the faculty of the Curtis Institute of Music. Suzanne spoke with Brandon Patrick George ab…

1
#116: Crafting An Irresistible B2B Offer: 7 Steps To Create an Offer So Good Your Customer Can't Say 'No' 38:07

5M ago38:07

38:07

Make an offer SO DAMN GOOD that your customer feels stupid saying ‘NO’ to it. That’s the challenge we laid down to our B2B marketers in this episode of The B2B Playbook. Now, most marketers when they think about an ‘irresistible offer’ turn their minds to pricing, free trials, or overpromising with huge commercial outcomes. But that’s not a sustain…

1
A Guide to Happiness and Positive Living, with Spencer Christian at ABC News 27:17

5M ago27:17

27:17

Learn more about Spencer Christian: Twitter: Spencer Christian (@SpencerABC7) Facebook: Spencer ChristianBy Steven Chan

1
#115: Mastering B2B Paid Media in 2024 - Adaptation and Strategy in a Changing Landscape 19:35

5M ago19:35

19:35

Change is the only constant. That's more true than ever in demand generation marketing. Thankfully, there's an easy way to stay on top of these changes and thrive, not just survive! In this week's episode of The B2B Playbook, join George Coudounaris and Kevin Chen as they delve into the ever-shifting paid media landscape of digital marketing. Disco…

1
Sunday Baroque Conversations 112: Melvin Chen 36:30

5M ago36:30

36:30

As a music lover, you may be familiar with Melvin Chen for his recordings of piano music by Dmitri Shostakovich or Ludwig van Beethoven. He put his double degrees from The Juilliard School to work as Professor in the Practice of Piano at Yale School of Music and is Director of Norfolk Chamber Music Festival, which is Yale's Summer School of Music. …

1
#114: B2B vs B2C: The Marketing Strategies You're Missing - What You Can Learn 30:35

5M ago30:35

30:35

Is the line between B2B and B2C marketing blurring? In this episode, we dissect the convergence of B2B and B2C marketing strategies. We dive into the 5B's Framework and discuss how it's more relevant than ever in both contexts. Don't miss our key insights and actionable tips! ----------------------------------------------------- SUBSCRIBE to our ch…

1
Sunday Baroque Conversations 111: Mahan Esfahani 34:30

5M ago34:30

34:30

Acclaimed harpsichordist Mahan Esfahani - the first and only harpsichordist to be named a BBC New Generation Artist, and the youngest ever recipient of the Wigmore Medal – is an outspoken and passionate advocate for his instrument. Although the harpsichord is most closely associated with baroque music, Mahan Esfanai’s repertory is large and diverse…

1
#113: B2B Marketing: Scaling Strategies for Small Teams | Tech Stack, Data & More 25:00

6M ago25:00

25:00

Are you struggling to scale your B2B marketing efforts? Do you lead a small team and wonder how to make a big impact? In this episode of The B2B Playbook, we dive deep into the strategies, tools, and mindset you need to scale your B2B marketing function effectively. We cover everything from cross-functional collaboration to tech stack, data privacy…

1
Sunday Baroque Conversations 110: Loki Karuna 27:00

6M ago27:00

27:00

Loki Karuna (formerly Garrett McQueen) began his life in music as a bassoonist, earning degrees in music and performing in orchestras. His passion for music and justice propelled his career as a musician, leading him to become a radio and podcast producer, and an activist. An eloquent storyteller, Loki Karuna spoke with Suzanne about his weekly pod…

1
#112: Scaling Your B2B Team: The Art of Managing Bottlenecks and Processes - Pt.1 26:42

6M ago26:42

26:42

Welcome to another episode of The B2B Playbook Podcast! Today, we're diving deep into the challenges of scaling your B2B marketing team. We'll discuss how to identify and fix bottlenecks, why team dynamics matter, and the importance of having an All-Star Process. Tune in to discover actionable insights and strategies for scaling your B2B team effec…

1
#111: Mind Tricks In B2B Marketing part 5: Anchoring, Loss Aversion & Goldilocks - Be The Best 35:46

6M ago35:46

35:46

Have you ever wondered how big brands subtly influence our purchasing decisions? Learn the neuromarketing secrets that allow them to manipulate our brains with subtle mind tricks. In this video, we break down techniques like anchoring, loss aversion and the Goldilocks effect that tap into the way our minds work on an evolutionary level. Discover ho…

1
Sunday Baroque Conversations 109: Trio Sefardi 16:52

6M ago16:52

16:52

Howard Bass, Tina Chancey, and Susan Gaeta are the members of Trio Sefardi, a group they formed in 2010 to perform traditional songs of the Sephardim – the descendants of Jews exiled from Spain in 1492. They draw on their individual experience and expertise in many different genres of music, including jazz, folk, and early music, and they mine the …

1
#110: Mind Tricks In B2B Marketing part 4: The Power of Scarcity & Unity in Marketing 35:02

6M ago35:02

35:02

Unlock the secrets of scarcity and unity to drive more revenue for your business. In this episode, we dive deep into the psychology behind these powerful principles and how you can leverage them in your marketing strategy. Don't miss out on these game-changing insights! ----------------------------------------------------- SUBSCRIBE to our channel:…

1
#109: Mind Tricks in B2B Marketing part 3: The Power Of Social Proof (behavioural science) - Be The Best 26:20

6M ago26:20

26:20

More B2B Marketing neuroscience insights this week! We hope you’re enjoying this mini-series! This week, we’re looking at Social Proofing. That age old feeling that something is good if others seem to think it’s good. As usual we dive into a quick definition before getting into some great examples of it at play, including our own experience in util…

1
#108: Mind Tricks in B2B Marketing part 2: Liking & Authority (behavioural science) - Be The Best 27:40

7M ago27:40

27:40

We’re continuing to explore neuroscience insights for B2B marketing levers to pull. This week, we’re looking at ‘Liking’ & Authority as two more key principles to help guide us at the forefront of our respective industries. These are a few more tried and true principles that not only help us make sense of what’s happening in the marketing world aro…

1
#107: Mind Tricks in B2B Marketing part 1: Reciprocity & Commitment & Consistency (behavioural science) - Be The Best 30:24

7M ago30:24

30:24

Neuroscience and B2B marketing. It seems like there’s a wide gulf between the two only the biggest of businesses and industry experts can bridge in their work. But that’s not true! All you need is the knowledge of the key principles and some examples to help guide your thinking as you start to apply these ideas to better frame your own marketing ef…

1
Sunday Baroque Conversations 108: Tammy McCann 29:30

7M ago29:30

29:30

Tammy McCann loves music. She lives and breathes her craft, and starts each day acknowledging and celebrating Music's importance in her life. She talked with Suzanne about her life as a professional jazz singer, her start as an opera singer, and how playing the double bass is the instrument she feels she was meant to play.…

1
#106: Be The Best - The Power of Education in B2B Marketing | How to Build An Education Ecosystem 37:20

7M ago37:20

37:20

Explore the power of building an education ecosystem and discover how leading brands like HubSpot and Segment have mastered this approach. Learn about the Five B Framework and how it can transform your marketing strategies. As we get into further areas of study, one such area to look further into is education ecosystems. Why do companies invest so …

Podcasts Worth a Listen

George Chen Podcasts

Podcasts Worth a Listen

Quick Reference Guide