Best Howard Tiersky Podcasts (2024)

1
Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author 1:02:10

13d ago1:02:10

1:02:10

Companies still tend to over-invest in the acquisition of new customers while paying scant attention to relationships with existing customers. The solution to correcting that imbalance, argues value creation expert Allison Hartsoe, is knowing the collective lifetime value of all customers, known as customer equity.…

1
Transforming the Customer Experience: An Interview with Jon Picoult, Founder and Principal, Watermark Consulting 1:09:06

2M ago1:09:06

1:09:06

CX quality has declined in recent years as companies struggle to keep up with the expectations of customers. But the main reason, according to renowned CX expert Jon Picoult, is that they settle for mediocrity when they should be aspiring to make the experience more distinctive and memorable.By Stephen Shaw

1
Social Media Marketing: An Interview with Andrew Jenkins, Chief Executive Officer, Volterra 1:06:59

3M ago1:06:59

1:06:59

For all its flaws, social media has become the preferred way for people to stay connected with each other. Yet for too long marketers have failed to take it seriously. The time has come, says social media expert Andrew Jenkins, for marketers to give it the respect it deserves.

1
Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute 1:03:34

5M ago1:03:34

1:03:34

Brand tracking studies are a standard research tool for marketers who need to understand how people feel about their brand. The problem with them, according to brand health expert Jenni Romaniuk, is that they don’t tell marketers what they really need to know to grow their brand.

1
Content Marketing Strategy: An Interview with Robert Rose, Founder, The Content Advisory 1:10:08

7M ago1:10:08

1:10:08

Content glut has suffocated the chances of discovery for most marketers. The only way for content marketing to succeed, according to renowned content strategist Robert Rose, is to transform content operations teams into specialized publishing units closely attuned to audience interests and needs.

1
Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University 55:49

7M ago55:49

55:49

Marketing today has grown far too complex for decisions to hinge on loose assumptions and guesswork. A more disciplined and fact-based approach is needed, supported by rigorous performance analysis, testing and forecasting, according to Koen Pauwels, one of the world’s leading marketing scientists.

1
Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture 1:05:22

10M ago1:05:22

1:05:22

No one understands what marketing does anymore, least of all the CEO. For marketing to be seen as more of a difference maker, it must expand its role beyond branding, according to Accenture’s Brent Chaters, and earn a greater say in the strategic direction of the business.

1
Values-Based Segmentation: An Interview with David Allison, CEO, Valuegraphics 1:06:45

10M ago1:06:45

1:06:45

Marketers have long sought to discover the motivations that explain why people make the decisions and buying choices they do. The answer, according to Valuegraphics founder David Allison, is their values. To make more meaningful connections with customers, marketers must first understand how they differ in their values.…

1
Brand Experience: An Interview with Allen Adamson, Co-Founder of Metaforce 1:01:26

12M ago1:01:26

1:01:26

The best way for brands to stand out today is to offer a distinctive experience that earns them an everyday role in people’s lives. But that means knowing where the brand can make the greatest difference in the lives of customers, according to brand expert Allen Adamson.

1
Digital Transformation: An Interview with Howard Tiersky, CEO of FROM 1:01:06

1y ago1:01:06

1:01:06

If businesses hope to survive the potentially lethal disruption ahead due to massive technological change, they need to accelerate their digital transformation. The first decision they must make, according to digital transformation expert Howard Tiersky, is to embrace the need for continuous transformative change.…

1
Customer Valuation: An Interview with Peter Fader, Professor of Marketing, the Wharton School of the University of Pennsylvania 1:02:24

1y ago1:02:24

1:02:24

The top priority of CMOs is to grow top-line revenue. But the best way to achieve that growth is a matter of debate. Do you go after as many buyers as possible, or focus on winning the loyalty of existing customers? Wharton Professor Peter Fader says the answer lies in examining the behavioural patterns of current customers.…

1
Future Proofing Marketing: An Interview with Alison Simpson, Chief Executive Officer, Canadian Marketing Association 1:03:14

1+ y ago1:03:14

1:03:14

Marketers have an opportunity to play a lead role in helping their organizations adapt to the massive wave of change expected in the years ahead. But first marketers will have to “future-proof” themselves, according to Alison Simpson, the new leader of the Canadian Marketing Association.By Stephen Shaw

1
Digital Banking: An Interview with Greg Brown, Vice President, North American Digital Product Management, BMO Financial Group 1:01:37

1+ y ago1:01:37

1:01:37

The mainstream banks are facing massive disruption due to the rise of fintechs, forcing them to speed up digital transformation. Leading those efforts at BMO Financial Group is Greg Brown, whose mandate is to change how the bank does business.

1
Brand Positioning: An Interview with Ulli Applebaum, Founder, First the Trousers Then The Shoes 1:10:02

1+ y ago1:10:02

1:10:02

Brand positioning has been part of marketing orthodoxy for over half a century now. Yet marketers often fail to get it right, due mainly to formulaic thinking. To come up with truly novel positioning statements, according to global branding expert Ulli Appelbaum, marketers must treat it as more of a creative exercise, coming up with as many potenti…

1
Brand Community: An Interview with Mark Schaefer, Executive Director, Schaefer Marketing Solutions 1:06:00

1+ y ago1:06:00

1:06:00

To turn customers into lifelong fans, brands will need to put community development at the heart of their marketing plans. It is the “last great marketing strategy”, according to the acclaimed marketing consultant Mark Schaefer. People “long to belong”, he says, and that presents an opportunity to connect with them on a more meaningful level.…

1
Loyalty 2.0: An Interview with Matthew Seagrim, Senior Vice President, Scene+ 57:14

2y ago57:14

57:14

In a bid to earn front-of-the-wallet status, the Scene loyalty program has been transformed into a full-fledged coalition program with the addition of new partners in the grocery, e-commerce and travel sectors. But its greatest strength, claims Scene’s Senior Vice President Matthew Seagrim, is its strategic emphasis on creating membership value.…

1
Brand Activism: An Interview with Scott Goodson, Founder and CEO, StrawberryFrog 1:05:08

2y ago1:05:08

1:05:08

Many corporate leaders now accept the need to define a brand purpose beyond making a profit. Yet most purpose statements fail to resonate with people. The only way to excite all stakeholders, argues Scott Goodson, is to activate it through a grassroots social movement.By Stephen Shaw

1
Lifestyle Segmentation: An Interview with Jan Kestle, Founder and CEO, Environics Analytics 1:05:38

2y ago1:05:38

1:05:38

Marketers have relied on lifestyle segmentation for half a century now, targeting people based on their shared values, interests, and attitudes. And it remains a highly effective tool even in a digital age due to the increasing segregation of society into like-minded communities, according to Jan Kestle, head of Canada’s largest marketing analytics…

1
The Customer Experience Gap: An Interview with Colin Shaw, CX Pioneer and Founder/CEO, Beyond Philosophy 1:08:48

2y ago1:08:48

1:08:48

Despite all of the effort being made by businesses to improve the customer experience, it is not paying off in higher satisfaction ratings. A large gap still exists between what customers expect of that experience and how they actually feel about it. What businesses need to do, advises CX pioneer Colin Shaw, is design a more memorable experience, f…

1
An Interview with the Managing Director at BNY Mellon, Aaron Todd 37:40

2y ago37:40

37:40

"The right level of debate leads to better answers and is oftentimes the critical and exciting part" Howard is joined by the Managing Director of the world's oldest bank and the largest custody bank in the world ranked 180 on the Fortune 500 list–BNY Mellon– Aaron Todd. Aaron shares the challenges in leading a storied organization as well as the pr…

1
An Interview with the Previous CDO of Avis, CIO of Alaska Airlines and Head of Strategic Consulting at WeWork, Veresh Sita 35:14

2y ago35:14

35:14

"The people who are doing the work, actually know the work better than anyone and already know what needs to be done. They have already figured out the why and what, but have never been empowered enough or have never been provided with the right tools or processes to be able to deliver on this." Howard is joined by the Previous CDO of Avis, CIO of …

1
An Interview with the Chief Research Officer at PA Consulting, Charlene Li 39:57

2y ago39:57

39:57

"The wise person is someone who doesn't have to resolve the contradiction to recognize that there is actually this dialectic of so many things that you can't resolve, but have to figure it out." Howard is joined by the New York Times bestselling author, world-renowned speaker, and Chief Research Officer at PA Consulting, Charlene Li. Charlene gives…

1
An Interview with the SVP of Direct to Consumer Business at Highlights for Children, David Gitow 34:25

2y ago34:25

34:25

"The digital medium allowed publishers to enter the global market." Howard is joined by the digital transformation veteran of the publishing industry and SVP of the Direct to Consumer Business at Highlights Magazine, David Gitow. David talks about how digital has affected the publishing industry and shares his observations about consumers' on-deman…

1
Transformative Marketing: An Interview with Professor V. Kumar, Ph.D Marketing at St. John's University (NYC), CEO of IMC Institute 1:04:42

2y ago1:04:42

1:04:42

Every transformative era in the evolution of marketing has been triggered by a dramatic shift in people’s media habits. Now marketing has entered a new phase of evolution, according to Professor V. Kumar, only this time the catalyst for change is the desire of customers for more meaningful engagement.…

1
An Interview with the SVP of Services at BriteCore, Helen Yu 30:45

2y ago30:45

30:45

"Every single company, regardless of the size, have growth disconnects." Howard is joined by the Wall Street Journal bestselling author of Ascend Your Start Ups, world-renowned speaker, multi-billion dollar company advisor, and award-winning thought leader, Helen Yu. Helen shares the parallels between successfully creating and bringing new products…

1
Why Marketing Doesn't Work Anymore | Winning Digital Customers 27:28

2y ago27:28

27:28

"If customers don't believe what you say about yourself, what is it that they do believe?" Howard challenges us to rethink how we view marketing in light of how much it's changed because of the digital age. Studies have shown we see thousands of ads a day without realizing it. Listen to this episode of Winning Digital Customers: The Podcast to lear…

1
An Interview with the Former Chief Customer Officer of Ericsson, Tabitha Dunn 38:00

2+ y ago38:00

38:00

Digital transformation is as much about people as it is about technology. Howard is joined by the former Chief Customer Officer and Head of Customer Experience and Global Sales Excellence of Ericsson--the $25B global telecommunications firm where many digital transformation-related work is happening--Tabitha Dunn. Tabitha shares how building an exc…

1
An Interview with the Chief Marketing Officer at Circuit City, Victor Elmann 34:19

2+ y ago34:19

34:19

"it's not all about digital or all about a website, but recreating that in-store experience as well." Howard is joined by the Chief Marketing Officer of Circuit City, Victor Elman. Victor shares what caused Circuit City to go out of business and how it was able to rise from the ashes. Digital experiences can make different products look and feel th…

1
The 7 Biggest Ideation Mistakes | Winning Digital Customers 24:26

2+ y ago24:26

24:26

"The best ideas don't come from a blank sheet of paper." Howard sits with us to talk about the common mistakes we often make when we ideate. We need to generate a fertile field of ideas, but implement only a few of them. More often than not, ideas that don't look good in the moment could potentially solve a problem that may surface somewhere down t…

1
Marketing Accountability: An Interview with Neil Bendle, Chair of the Marketing Accountability Standards Board 1:06:07

2+ y ago1:06:07

1:06:07

Finance and marketing have always been implacable foes, unable to agree on the performance metrics that matter. Before they can ever see eye to eye, suggest MASB’s Neil Bendle, they need to develop a standardized measurement model that validates the contribution of marketing to the financial health of the business.…

1
An interview with Chief Amazement Officer, Customer Service & Experience Expert at Shepard Presentations, LLC, Shep Hyken 38:00

2+ y ago38:00

38:00

"The satisfied customer is not a loyal customer. They're just satisfied for the moment." Howard is joined by the Wall Street Journal bestselling author, Experience Expert who has spoken in all over the world and the Chief Amazement Officer at Shepard Presentations, Shep Hyken. Shep walks us through the ins and outs of how to amaze customers. He arg…

1
An interview with the Vice President of Quality and Operational Excellence at Molex, John Petta 35:01

2+ y ago35:01

35:01

"In God we trust, all others bring data." Howard is joined by the Vice President of Quality and Operational Excellence at Molex–an 80 year old, $9 billion electronic connector manufacturer–and one of the thirteen pioneer Six Sigma blackbelts, John Petta. John shares his experiences for how powerful data is when it's accurate and when you're asking …

1
Are personal connections still important in the digital age? | Winning Digital Customers 31:52

2+ y ago31:52

31:52

"Digital provides a less personal experience." Howard sits down to argue that digital is able to provide a person experience to your customers in this week's episode of Winning Digital Customers The Podcast. If personal connections were still so important in the digital age, then companies like Amazon, Facebook, and Google wouldn't be the success t…

1
An Interview with the Chief Digital and Information Officer at Tupperware Brands, Rekha Ramesh 37:19

2+ y ago37:19

37:19

Welcome back to another season of Winning Digital Customers The Podcast! In this week's episode, we are joined by the Chief Digital and Information Officer at Tupperware, Rekha Ramesh. Rekha shares how Tupperware was able to use the global pandemic to accelerate their digital plans including what opportunities and challenges "traditional" companies…

1
An Interview with the CEO of Ruh Global IMPACT, Debra Ruh 32:41

2+ y ago32:41

32:41

In this week's episode of Winning Digital Customers The Podcast, Howard is joined by the CEO of Ruh Global Impact, Debra Ruh. Debra is an expert in creating digital innovations geared to help people with accessibility issues. She has received a humanitarian award for her work in making digital experiences accessible for people with disabilities, wr…

1
Can You Be TOO Strategic? | Winning Digital Customers 17:31

2+ y ago17:31

17:31

In this week's episode of Winning Digital Customers The Podcast, Howard sits down to talk to you about why focusing entirely on a single goal or plan is a bad thing. Howard argues that sometimes, it might be worth pursuing moonshot ideas even if they might seem risky. No one wants to focus their entire strategy under the wrong goal and put all thei…

1
E-Mail Still Rules: An Interview with Chad White, Head of Research, Oracle Marketing Consulting 1:06:49

2+ y ago1:06:49

1:06:49

Despite its lowly status e-mail marketing continues to thrive as a media channel. The reason for its enduring popularity amongst marketers, according to leading e-mail expert Chad White: its versatility as a one-to-one communication medium.By Stephen Shaw

1
An Interview with the author of The New Rules of Marketing & PR, David Meerman Scott 42:30

2+ y ago42:30

42:30

In this week's episode of Winning Digital Customers The Podcast, we sit down with the infamous David Meerman Scott, author of 12 books, but most notably The New Rules of Marketing and PR which is about to be released in the 8th edition translated in over 30 languages, and coining the term "news jacking" which is now present in the Oxford dictionary…

1
An Interview with DisrupTV Co-Host and Constellation Research Principal Analyst, Ray Wang 32:36

2+ y ago32:36

32:36

In this week's episode of Winning Digital Customers The Podcast, we sit down with the Founder, Chairman, and Principal Analyst of Constellation Research–a Silicon Valley-based company focused on looking at the future–Ray Wang. Ray talks about the metaverse, decentralized autonomous organizations, Web 3.0 infrastructure, cryptocurrency, and how it w…

1
Episode 1: Royal Canin's Global Chief Digital Officer, Pierre-Charles Parsy | Winning Digital Customers 32:38

2+ y ago32:38

32:38

Welcome back to another season of Winning Digital Customers The Podcast! In this week's premier episode, we are joined by the Global Chief Digital Officer of Royal Canin, one of the largest global brands for pet food, Peirre-Charles Parsy. Pierre-Charles shares the techniques and preparations that allowed Royal Canin to rapidly deploy their direct-…

1
Winning Digital Customers: Season 4 Trailer 1:26

2+ y ago1:26

1:26

We’re kicking off this season with some of today’s biggest names in the digital transformation space. You’ll hear me interview and get exclusive insights from the CTO of TIME, the Chief Research and Analytics Officer at CBS, the Chief Marketing Officer at Navy Federal Credit Union, and more! You may even spot a few of your favorite digital influenc…

1
A Question of Loyalty: An Interview with Fred Reichheld, Loyalty Guru and Creator of the Net Promoter System 59:03

2+ y ago59:03

59:03

The Net Promoter Score has become the primary method of calculating customer loyalty, adopted by companies everywhere as a beacon metric. Earning a top NPS score often requires a big shift in management culture, according to its creator Fred Reichheld, driven by a top-down commitment to enrich people’s lives.…

1
Why All Employees Are Valuable to Digital Transformation | Winning Digital Customers 23:36

2+ y ago23:36

23:36

Join Howard for a discussion about the four different categories of employees, including Gatekeepers, Insight Owners, Builders and Operators. He'll walk through who fits into each category why all of them are vital to a successful digital transformation — the key is to know how and when to bring them in! Winning Digital Customers | The Podcast focu…

1
New York Times Bestselling Author and Certified Tequila Sommelier, Jay Baer | Winning Digital Customers 31:05

2+ y ago31:05

31:05

In this episode, Howard is joined by New York Times Bestselling Author and Certified Tequila Sommelier, Jay Baer. Jay sits down to talk about what brands like Chewy are doing right, the crucial alignment that's needed between marketing and customer experience teams, and why convenience is the new location. Tune in to hear why marketers need to focu…

1
Chief Customer Officer at Mailchimp, Carine Roman | Winning Digital Customers 37:47

2+ y ago37:47

37:47

In this week's episode, Chief Customer Officer at Mailchimp, Carine Roman, joins Howard to talk about what being "customer-centric" means to her, how large companies can create customer intimacy at scale and the differences between product versus service-led growth. Tune in to hear the secrets behind how Mailchimp keeps its finger on the pulse of i…

1
The Downsides of Improving Customer Experience | Winning Digital Customers 23:28

2+ y ago23:28

23:28

In today's episode, Howard sits down to talk about ways to combat some of the perceived downsides of creating a great customer experience. Howard refutes common worries digital transformation cynics may be pointing out. He addresses concerns regarding higher chances for fraud, making returns too easy for customers, and why digital channels having l…

1
The Connected Omnichannel Experience: An Interview with Marty Kihn, SVP Strategy, SalesForce 1:00:49

2+ y ago1:00:49

1:00:49

In a post-cookie world marketing will need to give up campaign-building in favour of delivering a more dynamic and real-time omnichannel customer experience. But the quality of that experience will hinge on harnessing first-party data to drive more personalized interactions. And that will require a single view of customer tightly connected to a nex…

1
One of the Top 25 Global Thought Leaders of 2021, Stacy Sherman | Winning Digital Customers 33:27

2+ y ago33:27

33:27

In this week's episode, one of the top 25 global thought leaders of 2021 and award-winning certified customer experience keynote speaker, Stacy Sherman, joins Howard to discuss what companies may be getting wrong about customer experience, closing the feedback loop, and building trust through testing, analyzing, adjusting and repeating pilot progra…

1
Chief Digital Officer at Customers Bank, Dan Armstrong | Winning Digital Customers 32:30

2+ y ago32:30

32:30

In today's episode, Chief Digital Officer at Customers Bank, Dan Armstrong, sits down to talk about his experience launching digital products and channels in 43 countries throughout Africa, Asia, Europe, North America, and South America. Tune in to hear Dan discuss commonalities he's discovered between some of the banking challenges customers are f…

1
What You Miss When You Assume | Winning Digital Customers 19:18

3y ago19:18

19:18

We're ringing in the New Year with an episode dedicated to unlocking new perspectives. Have you ever wondered why we refer to ending a phone call as "hanging up" the phone? Or why we say "rolling up" the car windows when we're closing them? Today's most successful companies are giving their customers the best possible experiences by thinking outsid…

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