GTM Roulette is a fun and informative podcast for marketing, sales, and customer success leaders to learn about the latest trends across the top go-to-market channels. Each episode, the host, Kris Rudeegraap, the Co-CEO of Sendoso "spins the wheel" to pick a random go-to-market channel and then discuss thought provoking channel performance insights and future predictions with the guests.
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Jeff Kushmerek, with 20 + years of software professional services experience, gets deep into the details of Customer Success, Implementation, and Professional Services in software. Joined by experts in the industry, he covers everything from ops, growing teams, selling services and products, customer success, and everything in between.
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Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
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Imagine that you are friends with hundreds of the most successful Entrepreneurs, Executives & Investors on the planet. Now imagine that each one of them has a playbook detailing their most valuable strategies, lessons and tactics that have allowed them to build and lead wildly successful companies... and now they’re yours. That is what The Founder’s Playbook Podcast delivers. Hosted by Entrepreneur & Philanthropist, Chris Vasquez, this show is built to empower you with the mindset, tools and ...
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1
Pradeepa Kolli and Martin Garvey on the Role of [Redacted] in Sales and Marketing
22:21
22:21
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Join Kris Rudeegraap, CEO and Co-Founder of Sendoso, as he spins the wheel and dives into a surprise topic with his guests on this episode of the GTM Roulette Podcast. Featuring Pradeepa Kolli from Edeco Group and Martin Garvey from Gong, this engaging conversation will explore an unexpected yet crucial aspect of sales and marketing. As they share …
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The Strategic Role of Services in SaaS Growth with Jonathan Corey of Precursive
33:49
33:49
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In this episode, Jeff and Jonathan Corey, CEO of Precursive, delve into the strategic importance of services in SaaS businesses. They explore how professional services and implementations drive growth, enhance customer satisfaction, and unlock new revenue opportunities, highlighting key strategies for aligning sales and service teams for sustainabl…
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1
Sid Mistry and Andy Mowat Chat [Redacted] Marketing
24:41
24:41
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In this episode of the GTM Roulette Podcast, host Kris Rudeegraap (Co-CEO at Sendoso) explores a dynamic and timely topic chosen at random, putting our expert guests on the spot. Guests Sid Midstry (VP of Demand Marketing at Illumio) and Andy Mowat (VP of GTM Ops at Carta) spin the wheel and dive deep into a particular channel that’s top of mind fo…
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Unlocking Customer Success: Evolving Strategies with Jay Nathan
11:38
11:38
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In today's episode, Jeff and Jay delve into the evolving landscape of customer success and account management, exploring modern business strategies and the importance of data-driven decision-making. Gain valuable insights into shifting metrics, leadership responsibilities, and actionable takeaways for business growth. Don't miss this thought-provok…
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Dad Joke Battle with Jon Miller: A Fresh Look at the B2B Landscape, AI, Technology, and Marketing.
45:44
45:44
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In this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the market. Miller also highlights the issue of buyer indifference, as buyers have become numb to traditional mar…
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How to Launch Customer Success SQLs To Expand and Retain with Monica Trivedi
28:58
28:58
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Boost revenue and satisfaction with CSQLs. Insights from Monica Trivedi, SVP at JLL Technologies, emphasize the importance of metrics, collaboration, and a customer-centric culture. Plan and involve leadership for successful CSQL implementation. 🤝#CSQL #CustomerSuccess #BusinessGrowth
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How to Stand Out in the Content Jungle with Chris Luecke, founder of Manufacturing Happy Hour.
21:30
21:30
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Ready to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriving communities, Chris reveals how to make your content resonate and your audience connect. In this episode o…
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1
Driving Revenue Growth Through CSM with Chad Horenfeldt and Kristi Faltorusso
35:47
35:47
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Jeff Kushmerek with Chad Horenfeldt and Kristi Faltorusso explore forecasting, renewals in CSM, and the importance of not conflating customer health and renewal forecasts. Their insights offer valuable strategies for revenue growth. Subscribe for more insights!
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How Technical Should CSMs Be with Lizzy Rosen
27:33
27:33
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27:33
This thought-provoking episode with Jeff Kushmerek and Lizzy Rosen explores the essential skills required for Customer Success Managers (CSMs). They dive into the perfect mix of technical expertise and soft skills, the potential of internal hiring, and the importance of understanding customer needs. Tune in as they discuss hiring strategies, the va…
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How to do recruiting marketing right for manufacturers with Ann Wyatt
34:42
34:42
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This episode of the Industrial Strength Marketing podcast focuses on what workforce development does/can look like in our industry! James Soto, our host, is bringing in a guest that fights the good fight, to get new workers into the right company, the creator of workforce 4.0 Ann Wyatt! Ann discusses how companies can do a better job sharing inform…
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Insights From a Customer-Focused CEO with Kris Rudeegraap
33:23
33:23
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33:23
In this episode of the GSD Podcast, Kris Rudeegraap, CEO of Sendoso, shares his experiences and strategies for building successful customer relationships. Tune in for valuable insights from a customer-focused CEO!
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1
A Step-By-Step Guide To Running Digital CS
48:13
48:13
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Join Angeline Gavino and Jeff Kushmerek in this insightful conversation as they discuss the importance of effective digital customer support. Learn how to leverage technology while maintaining a human touch, the significance of empathy and active listening, and how data analytics can enhance personalized interactions. Gain valuable insights on addr…
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Voice of the Customer Programs With Dana Alvarenga
29:22
29:22
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29:22
Join Jeff and Dana as they explore the power of customer advocacy and community engagement in driving customer-led growth. Gain insights into operationalizing customer advocacy, tracking revenue influence, and leveraging authentic customer voices. Don't miss out on this informative discussion!
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Unlocking Success: The Role of Forecasting in Business ft. Alli Tiscornia
38:00
38:00
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38:00
Join host Jeff Kushmerek in the latest GSD podcast episode as he interviews Alli Tiscornia, the Chief Customer Officer of Turner. They delve into the world of Customer Success Managers (CSMs) and discuss the importance of risk assessments, forecasting, and a sales mindset. They also touch on merging account management and customer success, the chal…
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Maximizing Customer Success Using Slack With Gözde Görce
32:32
32:32
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Join Jeff Kushmerek and Gözde Görce as they discuss the advantages of transitioning from email to Slack for customer success and support teams. Learn how Slack can improve response times and communication, key guidelines for effective use, and other use cases for the platform. Don't miss out on valuable insights into the benefits of using Slack for…
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Women in Marketing and Manufacturing with Shae Eichele, HEH Group
43:40
43:40
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On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manufacturing and offer advice on how to overcome them. Shae emphasizes the importance of confidence and…
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Running a great Customer Advisory Board: Insights from Scott Roth with Alli Tiscornia
50:30
50:30
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Scott Roth shared his experience transitioning to a small startup and discussed the success of the company's virtual customer advisory board. Key takeaways include the importance of building credibility with customers, discussions on the product roadmap and co-developing new capabilities, plans for future in-person meetings, and the possibility of …
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Charting a New Course for B2B Growth with Jennifer Stanley, McKinsey & Company
57:20
57:20
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On this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to grow your business through sales and marketing. They also examine how the rule of thirds will guide industrial companies to execute…
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Mastering Your Career: Candid Insights on Leadership & Planning with Marija Skobe-Pilley
38:43
38:43
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In this conversation, Jeff speaks with Marija Skobe-Pilley, director of customer success at ClickUp and host of the Women in Customer Success podcast. Key topics discussed include: - Approaches to career planning, including understanding the skills needed for a CCO role and being open to opportunities - The importance of taking initiative and being…
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Leveraging Gifting to Break Through the Digital Noise with Kris Rudeegraap, CEO of Sendoso
45:17
45:17
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On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build authentic relationships through intelligent corporate gifting. Kris shares his story of how he started the company and t…
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Exploring the Power and Ethics of AI Technology in Marketing with Parry Malm
48:33
48:33
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On this episode of Industrial Strength Marketing, host James Soto sits down with Parry Malm, CEO and co-founder of Phrasee, to talk about his journey as a marketer and entrepreneur. Malm discusses how he fell into entrepreneurship and the challenges of marketing in today's technology-focused landscape. Soto and Malm delve into the world of AI, its …
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1
Delivering Amazing Customer Experiences with Daniel Viduya
25:13
25:13
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Join Jeff and Daniel Viduya in this engaging podcast episode as they dive into the importance of authentic customer service. With Daniel's personal experiences as a customer, they discuss how businesses should prioritize customer experience in all interactions. Learn about the innate behaviors of good manners and empathy, and hear about exceptional…
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Improving One Percent Every Day with Meaghan Ziemba, Mavens of Manufacturing
34:44
34:44
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Meaghan Ziemba, the founder of Mavens of Manufacturing and technical writer, is capturing the attention and telling the stories of women in manufacturing. In this podcast, Meaghan shares her story and encourages others to strive to be better one percent every day. Ladies and gentlemen, you will be inspired. Articles and resources referenced in this…
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GSD Podcast - Creating Rock Stars that Scale with Dan Ennis
43:19
43:19
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Jeff and Dan discussed the importance of the customer success team focusing their time not just on metrics in general, but also on the human validation component. They also talked about people saying yes or no to a survey is not the indicator of churn or renewal, but rather whether they actually responded to the survey. Jeff and Dan discussed the i…
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Unlock Your Team's Potential with CSM Enablement Expert Sumitra Narayanan
45:39
45:39
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In this episode, Jeff interviews Sumitra Narayanan about customer success solutions engineering and technical account management. Learn how to streamline the CSM workflow and equip them with what they need to be happier, more effective, and add value where it matters.
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Leslie's Greenwood's Path to Becoming a Community Builder
34:43
34:43
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Building a thriving community takes more than just having an online presence. It requires a well-defined mission, vision, and customer journey. It also needs to have strategies that foster meaningful engagement with its customers. Fortunately, the GSD podcast is an excellent resource to help you get started. In this episode, Leslie and Jeff discuss…
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1
Taking the Stress Out of Go-Live Day: Tips and Tricks from Pat Muirragui
44:25
44:25
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Learn tips and tricks from Pat Muirragui on how to have a successful go-live for your enterprise application. Includes pre-sales, handoff, kickoff, development cycle, testing cycle, and more.
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Unlocking the Hidden Treasure of High Value Consulting with Michael Burton
33:09
33:09
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33:09
It's no secret that high value consultancy services can provide a huge boon to businesses of all sizes. By leveraging the expertise of experienced consultants, businesses can quickly overcome product gaps and gain a competitive edge in their industry. In this GSD Podcast, Michael Burton of Stitch discusses the keys to success when it comes to high …
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Implementation Tips from Cheyanne LaFrance
38:05
38:05
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Listen in as Cheyanne and Jeff discuss their best tips for successful onboarding and implementation. From communication to getting everyone on the same page, they cover it all! • Cheyanne LaFrance and Jeff Kushmerek discussed implementation for this GSD Podcast episode. • Cheyanne talks about closely working with her sales team to onboard customers…
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Onboarding Yourself: A 30-60-90 Day Guide with Erika Villarreal
31:58
31:58
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Join Jeff as he interviews Erika Villarreal, author of The 30-60-90 day guide to Onboard Yourself: a helpful guide for new employees during their first 90 days on the job. This guide covers topics such as getting to know the team, understanding team members and products/roles, and transitioning accounts, and diving deep into customer details.…
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Taking a Proactive Approach to CSM: Advice from Bernadette Risley
38:12
38:12
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In this episode, Jeff interviews Bernadette Risley about using good sales tactics to be better CSMs. They discuss the importance of having a strategy in place before executing any customer success initiatives and how to review original objectives.
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Jay Nathan is passionate about Customer Success and Community
39:56
39:56
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In this podcast, Jay Nathan, EVP of Higher Logic, talks about how to use Community as a way of scaling customer success. He also talks about : - How Community increases NRR - The community ROI story to the CFO - Creating an Ecosystem customers feel great about - Building Self service with Community - Monitoring your communities will give you an eff…
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Episode 35: Carly Agar helps CSMs get jobs
29:48
29:48
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Jeff is joined by Carly Agar, who helps people land jobs in Customer Success. Carly spent many years as a high-performing CSM before starting her own practice. In this chat, Carly discusses: Her move from CSM to starting her own consulting practice vs going into a management role Career paths and making the right next step Transitioning from other …
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Episode 34: Slack as a Customer Retention Tool with Mike Molinet of Branch
39:25
39:25
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Jeff is joined by Mike Molinet of Branch. Mike had written this article on how Branch uses Slack to Retain and Grow $100k+ accounts. This was such a different perspective that we needed to get Mike on the podcast to explain. Listen has Mike describes: - How Branch uses Channels to keep engagement high with Branch's power users and Champions - Expec…
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Episode 33: $TFU (and Let Your Customers’ Voice Be Heard) with Bob London
37:56
37:56
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Jeff sits down with the legendary Bob London to discuss Strategic Conversations. Bob has over 2600 customer conversations analyzed among sales and CS, and has put together a framework for talking to customers called the Five Customer Love languages. Jeff and Bob dive deep into the 5 love languages and talk about how to use the framework to get your…
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Episode 32: An Industry Analyst's Perspective on Customer Success with Bruce Daley
35:31
35:31
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This week we were joined by Bruce Daley of S&P Global 451 Research. Bruce is an industry analyst following revenue generation software companies with a particular interest in Customer Success vendors. He is a long-time student of the software industry and is considered minor nobility in it by some. We talked about how to make a buck in this busines…
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1
Mfg Day 2022 - A IMTS+ Creators Lounge Rewind
1:09:55
1:09:55
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Manufacturing Day 2022 is here! Join the IMTS+ Creators Lounge crew of rising social media stars as they talk about making positive perceptions of manufacturing a reality. Meet Rising Manufacturing Social Media Stars and Creators: Andrew Crowe - Follow The New Manufacturing Renaissance on LinkedIn Michelle Edmonson - AMT and IMTS+ Chris Luecke - Ma…
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Episode 31: Rachel Provan is helping new Customer Success leaders with their careers
36:32
36:32
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Jeff is joined by Rachel Provan, a Top 50 Women Leaders In Customer Success 2022 and Top 100 CS Strategist 2022! Rachel and Jeff discuss: - Time Management boundaries in CS and how to get people to respect them and stop the pattern of interruption - Rachel's career advice about "Heads of CS" positions - The problem with the "player coach" role - Th…
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IMTS+ Creators Lounge: Marketing Return on Heart with Scott MacKenzie, Industrial Talk
56:05
56:05
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Manufacturers are resolving to get back to IMTS. Scott MacKenzie, host of Industrial Talk, and James Soto are back. Listen in as they connect ahead of joining a leading team of manufacturing influencers at the IMTS+ Creators Lounge, the destination where manufacturing creators are gathering to tell their human stories. Articles and resources refere…
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Episode 30: Kristi Faltorusso - Step up, own your role, and be a force in the Board Room
36:41
36:41
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Jeff is joined by an ALL FIRED UP top 25 CS Influencer Kristi Faltorusso of Client Success to go over a few items that were hot topics in the hallways and bars of Gainsight Pulse. Kristi wants CS leaders to uplevel their game and protect their team by being powerful executives. Key topics include: - CS leaders playing the victim instead of leading …
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The Art of Getting Specified with Adam Beck, CADENAS PARTsolutions
20:02
20:02
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Adam Beck, Director of Marketing at CADENAS PARTsolutions, gives a masterclass on the art of getting specified by engineers. Learn why industrial marketers that provide specifying tools will grow their businesses by making their customers’ jobs easier. Articles and resources referenced in this episode: Connect with Adam Beck on LinkedIn Learn more …
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Episode 29: The Impact of Ownership with Jan Young
36:18
36:18
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Jeff talks with Jan Young every few months to go over Customer Success topics. for this time, we decided to tape it! We were inspired to catch up to discuss the differences in approach between Frank Slootman's new book (where he says CS is not needed) compared to a post from Jason Lemkin. We covered that, and then in our usual style talked about ev…
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Episode 28: Everything you need to know about Implementation with Meg Lovell
35:41
35:41
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Meg Lovell of Everbridge is a ninja when it comes to all things implementation. We chatted and had a fast paced conversation about everything you need to know about implementation, including - turning 9 month implementations into 3 - Customers not getting any value from your product and needing to renew - Approaching implementations with a psycholo…
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Episode 27: Deep Dive on CSM Enablement with Alex Medeiros
42:52
42:52
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Jeff is joined by longtime friend and former coworker Alex Medeiros to discuss Alex's new role as Head of Enablement at Limeade. Topics discussed are : What is CSM Enablement? Importance of Success Criteria and targeting the right customers Quick impacts Build trust all along the onboarding journey Interaction with Product Marketing Handoff and Onb…
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Episode 26: Customer Success Careers with Maranda Dziekonski
45:36
45:36
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Customer Success Legend Maranda Dziekonski joins Jeff on the latest podcast. In a very open and honest conversation, Maranda talks about: - Her blue-collar work ethic and how she went from the factory to the office - Customer Success and who owns the revenue, upsells, etc - Leveraging new tech and approaches (Ops, AI) - Roles in the new Customer Su…
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Episode 25: Shari Srebnick and Listening to your Customers
33:14
33:14
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Jeff is joined by Top 100 Customer Success Strategist 2020 & 2021 Shari Srebnick, the Head of Customer Success at Searchmetrics. Shari educates Jeff on the best ways to listen to your customer to drive better enagement and customer relationships. Topcis include: - Why NPS isn't the best or only way to track customer sentiment - Properly segmenting …
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Episode 24: Deep dive into CS Ops with David Epperly
42:47
42:47
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In this podcast, Jeff does a deep dive into the world of CS Ops with David Epperly of Red Canary. David put together a great post about the basics of CS Ops (click here to read). Topics discussed were: - Key metrics to track for CS Ops to prevent churn - Do you need CS-specific tools like Gainsight or Churn Zero to use data for understanding churn …
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Episode 23: Onboarding, CS Ops and making it happen with Dana Soza
31:57
31:57
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This week we are joined by Dana Soza, of customer everything.com. Dana is an OG in Customer Success, and was named a 2021 Top 100 Customer Success Strategist. We talked about doing CS before CS was even a thing. Some topics we went over were: Creating tech and templates out of thin air Streamlining the Onboarding Process with CRM Automation Increas…
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The Future of Marketing and Selling in the Industrial Sector with James Soto
56:42
56:42
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56:42
Manufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future. This episode takes a fast-paced look at future industrial buying processes, next-generation buyers, martech, AI and machines that sell themselves. You will hear a ‘future is now’…
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The Engineering Approach to Industrial Marketing with Ilya Mirman, Desktop Metal
48:44
48:44
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Ilya Mirman, chief marketing officer of Desktop Metal, discusses his engineering approach to industrial marketing against the backdrop of the industrial design software and additive manufacturing revolution. Articles and resources reference in this episode: Visit Desktop Metal online Connect with Ilya Mirman on LinkedIn If you haven’t already, be s…
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