Looking for your new Biz Besties? Do you feel alone in your business journey as a female business owner? Are you struggling to juggle it all? Do you wish you had ACTUAL STRATEGIES to get out of overwhelm, increase your efficiency AND skyrocket your e-commerce sales? In this podcast your hosts and serial entrepreneurs Lisa Jones and Mel Haque interview founders and industry experts to unpack their journey to success and share actionable takeaways that YOU can implement to build a balanced lif ...
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Ordinary women make the extraordinary leap into business ownership every day. Women-owned businesses contribute $1.4 trillion dollars in revenue yearly and employ over 9 million people (US). Yet, that $1.4 trillion is just a fraction (4.3%) of the private sector. Ladies, we got this! We can do better together! This podcast explores why women ‘start-up’ and candidly discusses the ups and downs of business ownership. There are no unicorns here. Just real women who want to share their stories a ...
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Jumping into the world of entrepreneurship calls for strategic planning and careful preparation. It needs a lot of your attention for it to become profitable and successful. But sometimes, even with all your hard work, it still feels like you are accomplishing nothing. You continue to fall short on hitting your goals and earn just enough to get through. What can you do to get out of this hamster wheel? Welcome to Business Smarts, your guide on becoming a more intelligent entrepreneur who bri ...
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How SHE Turned Gut Pain into a Multi-Million Dollar Success Story with Jasmine from FixBIOME
59:24
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This week we’re joined by Jasmine from FixBIOME, who turned her painful four-year struggle with severe gut issues into an e-commerce success story. After developing a solution for her own health problems, Jasmine realised her innovation could help others and FixBIOME was born, now a multi-million dollar business transforming lives worldwide. In thi…
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How SHE Transformed a Family Business and DOUBLED Its Revenue This Last Year with Lauren from Motto Fashions
54:00
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Can a family-owned bricks and mortar business adapt and thrive in the digital age? Today, we’re talking to Lauren, the dynamic force behind Motto Fashions. Originally founded by her parents over 30 years ago, Lauren took the reins in 2021 and quickly grew the business to five times its original revenue. But when COVID hit, Lauren faced the ultimate…
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How SHE Went From Olympian to an E-commerce Success Story & Built a Database of Over 1 MILLION with Lisa Curry from Happy Healthy You
56:38
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Most of you will need no introduction to Lisa Curry - triple Olympian, bestselling author, and co-founder of Happy Healthy You, an Australian health and lifestyle community that’s revolutionizing women’s wellness. With multi-million dollar revenues and a Facebook group of over 200,000 active members, Lisa’s story is nothing short of inspiring. In t…
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How SHE's scaling into the MULTI-MILLIONS and sold 900 units IN A DAY with Lou Rice from Strapsicle
55:38
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Can you take a simple idea and turn it into a thriving business? Meet Lou Rice, the brilliant mind behind Strapsicle, and one of our community’s shining stars for the past 18 months. Lou’s product, a Kindle strap, has captured hearts and wallets alike, putting Strapsicle on the path to $2 million in annual revenue. When Lou joined us last year at S…
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1
The Top 10 Things I Have Learnt in 14 Years of Business
30:11
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If there is one episode you don’t want to miss, it’s this one.I can’t believe that we are finally here - the end of 2023 and what an INCREDIBLE year it has been. Today’s episode marks the last one for the year, as I am listening to my own advice and taking the time to recoup, recover and relax so that I can deliver you all the best content next yea…
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How SHE Became a Household Name with Jo Mercer
42:24
42:24
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How do you become a household name? This week we’re sitting down with Jo Mercer, the woman behind Jo Mercer Footwear and Co-founder of Matilda Life.Jo began her entrepreneurial journey by securing private equity and launching her namesake brand back in 1998, we chat through what it took to grow during those years and why Jo took the leap that some …
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Behind the Scenes of SHE-com with Gabi Saper and the RISK of Meta Advertising
16:56
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We are doing things a little differently today, we’ve actually filmed a behind-the-scenes chat with Gabi Saper, co-founder of CMY Cubes and one of our incredible coaches over here at SHE-com. We thought that this would be a really great opportunity for you to listen in to the kind of chats that we have every week inside our SHE-com program and what…
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How SHE Drives 300%+ GROWTH With ZERO COST Marketing Strategies with Zara Demeris from The Play Card Co
48:49
48:49
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What if I told you that you can get social media content created FOR YOU for only 27 CENTS?It is not often that I am rendered speechless in my interviews, but my conversation with Zara Demeris from The Play Card Co left me lost for words - so you know it’s a good one!Zara is the CEO and visionary behind The Play Card Co, an innovative company offer…
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How SHE was Approached by ALDI and sold out in 3 DAYS with Kelly Lavery from Strucket
53:40
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What do you do when your values are at odds with your business?In today’s episode, Kelly Lavery from Strucket, is talking about the realities of creating a world-first product FROM SCRATCH, as well as the ups and downs that come with such a feat.Kelly discusses risky investments, the impact and toll that creating a product has on your family and yo…
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How SHE SAVED her Business 30k worth of Damaged Stock using Tik Tok with Monica Tarca From Vestirsi
41:58
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Have the challenges of manufacturing in a foreign country ever stopped YOU from going after your dreams?Today we are joined by Monica Tarca, a remarkable woman who’s seamlessly managing motherhood and building a thriving luxury brand, Vestirsi, in true SHE-compreneur spirit. Monica shares with us the GENIUS way she combats the challenges of manufac…
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How SHE created a TGA Approved product and made $70K in a Day with Acacia Clarke from PuraU
42:35
42:35
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Do you ACTUALLY want your customer to repeat the purchase? That might seem like a crazy question but not forAcacia Clarke, a registered nurse who co-founded PuraU after struggling with acne herself and has now helped over 40,000 people with their skin and gut health and has over 5,000 reviews. For the PuraU team, success is when a customer purchase…
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How SHE went viral on TikTok and landed in MoMA NYC with Gabi Saper from CMY Cubes
47:27
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How do you go from idea to over 1000 pre-orders before you’ve even started manufacturing?Gabi Saper is the co-founder of the CMY cube, a business that is just over 3 years old but already has over 60,000 customers, is stocked in over 100 retail outlets globally AND has recently partnered with a major global fashion house. This chat is super inspiri…
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How SHE added a RISKY new product and kept her customers for LIFE with Mel Haque From Wild Dough - PART TWO
30:13
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Do you have a new product idea but you’re TERRIFIED to launch it because you’re worried it might take away from your existing sales? If you haven’t listened to PART ONE of this interview, I highly recommend skipping back an episode and doing that first with your pen and paper in hand. Today’s guest is Mel Haque from Wild Dough and not only is she t…
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1
Giving away ALL of your profit to charity with Jess Kulakowski from Rugs for Good
38:53
38:53
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Imagine deciding to start a business with a FOUR MONTH BABY and donating all of your profits to charity. Today’s podcast guest is Jess Kulakowski, the founder of Rugs for Good and she did exactly that.After watching the Netflix documentary ‘Daughters of Destiny’ she was overwhelmingly inspired and started learning more about how she could help some…
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SHE-com LIVE - 5 Life Changing Lessons from Lisa
19:32
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We’ve wrapped up SHE-com LIVE and it was the most incredible three days of laughter, connection and inspiration. This BONUS episode is a sneak peek behind the curtains and some advice on the things that have changed not only my life but the lives of so many other incredible women. After building three multimillion-dollar businesses, having the most…
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Going into Business with Family & How to know if the Trend you’ve Found is Going to TAKE OFF! with Hayley Pannekoecke from Kip & Co
46:04
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Have you thought about going into business with your family? How about adding in one of your best friends? Today’s guest is Hayley Pannekoecke who is the co-founder of Kip & Co. along with her sister Kate Heppell and friend Alex McCabe What started as a bright, colourful bedding brand, quickly expanded into a vibrant lifestyle concept with a cult f…
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Building a community that creates UGC content for FREE with Dom & Helene from The Spoonie Society
46:37
46:37
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Do you have a product idea that you KNOW will fill a gap in the market and solve a problem? Dom and Helene were both diagnosed with chronic illnesses and found each other after sharing their stories online, the two of them hit it off and went on to quickly found Spoonie Society in 2020 so that they could help others suffering from chronic illness.F…
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1
Creating so much hype people go to THREE COLES to find you with Iris Smit from The Quick Flick
44:22
44:22
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44:22
Would you turn down a huge investment in your business? You may have already seen today’s guest either with her viral videos on TikTok, being featured on Shark Tank or as part of the Forbes 30 under 30 list. Iris Smit used $10,000 as a 22-year-old student to create her own beauty product in 2017 called The Quick Flick - a “game-changing” eyeliner t…
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1
Becoming #1 in E-Commerce & How to become part of people’s habits with Ellie Degraeve from Go For Zero
52:36
52:36
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52:36
Did you start your E-com brand because you were searching for a product that didn’t exist? Today’s guest has been named as #1 in the Top 50 people in E-commerce ahead of The Iconic and BookTopia and started Go for Zero four years ago after struggling with her first-borns reactions to everyday products. As I know from building Ecoriginals the world …
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How to enter mainstream markets WITHOUT devaluing your luxury brand with Kristy Withers from Incy Interiors
41:50
41:50
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What do you do when your target market is shrinking?How do you continue to not just survive but THRIVE through the cost of living rising?Your gut answer might be to go on sale or if you have a luxury brand to create a cheaper option - but how do you do that WITHOUT devaluing your brand?Introducing Kristy Withers who saw a gap in the market back in …
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Do PR features drive SALES? And running a business with your best friend with Rachel Crawford from Harlow Harry
48:44
48:44
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Can you successfully own a business in partnership with one of your friends? Introducing Rachel and Grant, the co-founders of Harlow Harry, established in January 2019. Best friends with a shared passion for dogs and business, on a mission to redefine pet fragrances. Being fragrance lovers, they wanted Harlow Harry scents to evoke the same joyous r…
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What to do when demand for your product DROPS with Ann Thai from Amaia Lashes
42:38
42:38
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“I think if I didn't create that brow product then we probably wouldn't be here right now.”In today’s episode, we’re chatting with Ann Thai from Amaia Lashes, a former criminal law paralegal who launched her business back in 2020 just three days after giving birth to her second child. Although operating for LESS than 18 months Ann has turned over $…
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Selling a pair of pyjamas every 10 MINUTES and LEVERAGING paid advertising w/ Tess Nguyen from Midnight Mischief
50:18
50:18
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Are you SCARED to leave your full-time day job to pursue your side hustle? Are you having the feeling of, “What if it doesn’t work out?” That was Tess, she was terrified of leaving her stable physiotherapist career but at the end of 2020 she FINALLY sat down and got a handle on her numbers ... She realised she was making $250,000 A MONTH and quit t…
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1
How to RAISE CAPITAL, SCALE and SELL your business with Taryn Williams from The Right Fit & #gifted
55:53
55:53
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If you went on holiday for a month tomorrow, would your business still operate? Would it still grow? If you’re looking to sell your business there are a few questions you need to be asking yourself and to share her wildly successful exit story (AND all of the fun beforehand) I am joined by someone I’ve had an E-com crush on for a very long time … T…
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How to use CONNECTION to achieve an 89% Customer Return Rate with Natalie May from Natalie May Scrapbooking
52:01
52:01
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Imagine building a brand that your customers love SO much that they order from you multiple times a WEEK!! Incredible right … Now, Imagine doing that with almost ZERO paid marketing spend 😱That’s exactly what Natalie May from Natalie May Scrapbooking has done in an unbelievably short amount of time, building her papercraft business from her spare b…
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How to build LOYAL repeat customers and when to STOP growing with Julia Foyster of Tweed Real Food
46:53
46:53
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Can you imagine having reviews SO good that Google didn’t believe they were real? Today, I have the absolute pleasure of sitting down with the amazing Julia Foyster, founder of Tweed Real Food, who shares her journey from natural disasters almost wiping out her family's business (imagine losing 8 FIGURES of stock in 10 minutes) to pivoting into e-c…
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1
B2B vs B2C, Global Expansion and Growing Pains with Alisa Fraser from al.ive body
45:39
45:39
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How do you get your products stocked in some of Australia’s biggest stores? Alisa Fraser the CEO and Co-Founder of al.ive body joins Lisa behind the mic to talk about building and scaling al.ive body. Alisa and her twin sister Lysandra rose to fame after winning the Block in 2013 and spent 18 months creating al.ive body after being dismayed at the …
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How do you build a multimillion dollar e-commerce brand? Introducing SHE-talks E-commerce with Lisa Jones
1:34
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Are you wondering HOW your favourite e-commerce brands have landed in large retailers? Created products that sell out the second they launch? Or balanced the infamous mummy juggle whilst building an empire? Well we have the podcast for you! In this podcast your host and serial entrepreneur Lisa Jones interviews founders and industry experts to unpa…
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1
The Art Of Public Speaking: How To Give A Speech That People Will Remember
22:31
22:31
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The art of public speaking can make or break an entrepreneur. From encouraging an investor to funding your business to inspiring employees’ performance to going live on social media - the style, substance, and impact you make are crucial to your business' success. This week, we will learn the basics of becoming a great public speaker. Love the show…
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1
Do You Have What It Takes To Be An Entrepreneur? The Quick Questions You Must Ask Yourself
23:42
23:42
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23:42
Are you tired of working in a corporate job? Do you dream of owning and running your own business? Most of us do, but do you have what it takes to build and sustain a successful business? Before you do that, tune in to this episode and ask yourself some questions to guide you in your decision. Being a successful business owner requires investing yo…
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Days 13 To 21: Achieve Better Productivity In 21 Days – Part 3
20:42
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With the help of productivity tools and strategies, we can smoothly move along in this fast-paced world. Coming down for a final push, Cindy Brown covers days 13 to 21 of our productivity series. In this episode, she dives deep into batching similar tasks, scaling through the use of templates, and finding apps to enhance productivity. When you have…
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How To Be More Productive In 21 Days – Part 2
20:16
20:16
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Did you do your homework from last week? Do you have a master schedule and know the most productive parts of your day? Have you automated routine tasks? Cindy Brown shares more of her secrets in moving forward with creating a more productive life in being a more productive business owner. This week in "becoming a more productive you," we will learn…
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How To Be More Productive In 21 Days – Part 1
21:33
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We hear it all the time, “Work smarter, not harder.” It's vital to make every minute count when you are a business owner. But how can you become more productive and less exhausted? Cindy Brown shares her strategy for helping you drop your exhaustion every day. In this episode of Business Smarts, we will start a 3-part series to make you more produc…
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1
How Do You Know It’s Time For A Mentor, Mastermind Group, Or A Coach?
18:31
18:31
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As a small business owner, you already know it can be lonely at the top. Sometimes it’s alright to ask for help so that you can level up your business. Sure, as an entrepreneur you get to call all the shots. But if you’re like most business owners, there will be times when you wish you had the ear—and the wisdom—of someone who’s experienced the sam…
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Tax Deductible Expenses: Business Deductions That Minimize Costs
21:31
21:31
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Understanding business deductions can be very instrumental for your business financially. As long as you have a business and your expenses are "reasonable and ordinary" for your specialty, virtually all of your expenses are tax deductible. This week, Cindy Brown goes over the most common tax-deductible expenses a business incurs and explains non-de…
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5 Hidden Secrets To Dig Up From Your Financial Statements
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16:54
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Did you know that within your boring financial statements are five hidden secrets that could have a significant impact on your business? Never look at your statements as unnecessary paperwork anymore. Instead, give some time to dig into them and uncover golden nuggets deep within. This week we will learn those secrets - and more! Love the show? Sub…
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Surviving Recession: Understanding Your Key Performance Indicators
20:38
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One way to recession-proof your business is to know and understand your key performance indicators. Why do KPIs matter? They help business owners achieve their short- and long-term business goals and know where to make adjustments to stay on track. They are particularly meaningful when analyzed alongside other relevant KPIs. They are the "dashboard…
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1
Creating And Leveraging Your Brand Roadmap With Giselle Achecar
45:06
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You are your brand. You just need to know how to tell the world who you are. This is where the brand roadmap comes into place. You need to set brand goals, define your brand, know your ideal client, and write your brand story. If you can do all those things, you'll build brand trust and loyalty. And once you have that, your brand is ready to grow. …
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Whether we like it or not, the “boom” has come to an abrupt end after a good run of 9 years, 5 months, and 13 days. If you look around, all the signs are pointing to it. We are in a recession. Recessions are a normal part of the business cycle. It’s going to happen sooner or later. We don’t know what this 2022 recession will look like, and we’re al…
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Anyone Can Invest Now: Investing With Confidence And Diversifying Your Streams Of Income With Andy Gupta
31:32
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A lot of people think that investing in the stock market is just for those suits on Wallstreet. It's not. Anyone can invest now! All you need is confidence. Anyone can invest, regardless of gender or nationality. You just need to be able to reframe your mindset on investing because it can actually put you at less risk and double your returns. Diver…
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Top 20 Things NOT To Do As A Business Owner: A Guide To Avoid The Common Mistakes In Running A Business
23:17
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Mistakes are an everyday part of being a business owners. But it doesn’t mean we have to make all of them to learn from them. Previous entrepreneurs have already committed those mistakes, so it makes sense to just learn from their experiences. This week, Cindy Brown will review the top 20 things she learned that we should NOT do as business owners.…
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Business Insurance Basics: Protecting Your Business With Adam Glenn
45:17
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Most small businesses are either over-insured or improperly insured, costing money and creating risk. This week, Adam Glenn brings the perfect formula of "just the right" amount of insurance for your business. With a background that includes working for a global public accounting firm and dealing with CEOs and CFOs of mid-market and Fortune 500 com…
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Optimizing Your Human Capital And Why It Matters With Lori Stohs
37:01
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Your organization holds many assets, but none more valuable than its people. This week, our guest, Lori Stohs (getyourmindon.com), bring us the fundamentals of finding and managing human capital. You will learn, as a business owner, when and how to find the right people for your organization to achieve growth. Lori is the founder of Lori Stohs Cons…
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Building An Effective Brand That Leaves A Lasting First Impression With Patrice Bisiot
36:18
36:18
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What does it take to have a brand that resonates so much with audiences that it leaves a lasting first impression? We learn from this episode with Patrice Bisiot, celebrity stylist, author, keynote speaker, and founder of Image Impact Index. Patrice gives us insights on what branding is all about and shares his process for building your individual …
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Leading A Diverse Team In The 21st Century
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For the first time in history, we, as business owners, are leading five generations in the workforce. Leading a diverse team can get challenging since each person has their own preferences or work ethics. This week, we will uncover the secret of leadership in the 21st century. Learn the positive and negative attributes of each of these generations …
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Banking On Relationships: Building A Relationship With Your Lender With Gus Staats
43:45
43:45
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Banks and lenders are not just there for transactional purposes. They actually want to build relationships with you. Those lenders are human just like you. They want to know how you're business or your family is going. Trust is the currency of relationships. Learn more about bank lending with Cindy Brown and her guest, Gus Staats. Gus is the Relati…
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Tax Tips: Taxpaying Strategies That Will Help You Save Money With Mitul Mehta
21:17
21:17
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When was the last time you sat down with your accountant and discussed your financial plan, business projections, and profitability? Are there better ways to manage your accounts and save more money? In this episode, Mitul Mehta (mitul@bwm-cpa.com) joins Cindy Brown to talk about the strategic actions you can take to propel your business forward. M…
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Top 10 Priorities That You Need To Focus On As A Business Owner
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As a business owner, you have many, many priorities. And sometimes these can really get in the way of your focus as a business. Join your host Cindy Brown as she lists the top 10 things you should focus on as a business owner. From identifying the problem to tracking your financials, this episode has all you need to know about starting your busines…
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Business Smarts: Revealing The Secrets To Becoming A Successful Owner
9:21
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Unlike business owners who have a 5000-foot view of their entire venture and have leeway to make various adjustments, business operators cannot even step back from their work even for a short while. Learn how to successfully transition from a simple operator to a savvy owner here at Business Smarts! Join Cindy Brown as she breaks down the necessary…
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Rehumanizing the Executive Recruiter Experience with Amy Comly, Founder of Weller & Company
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Today I am speaking with Amy Comly, Founder of Weller & Company, a company that's re-humanizing the executive search experience. Here, Amy describes how she founded her executive search firm that rebels against common misconceptions about "headhunters." She explains how she "matchmakes" rather than "transacts" to identify talent for businesses. Doi…
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