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White Fox Talking

Mark Charlie Valentine, Sebastian Budniak

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Talk About Mental Health & Well-Being… Why Not? Mark ‘Charlie’ Valentine suffered life changing mental illness, before beginning a journey to recovery and wellness; the darkness of PTSD transformed by the light atop mountains and beyond. Mark is now joining forces with Seb Budniak, to make up the ‘White Fox Talking’ team. Through a series of Podcasts and Vlogs, ‘White Fox Talking’ will be bringing you a variety of guests, topics, and inspirational stories relating to improving mental well-be ...
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The STAG Project

Sebastian Valentin

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Do you feel like your stuck in a loop of constant mediocrity? Do you want to break this cycle and become the better version of yourself? Change your perspective on life today with through the STAG Project. This podcast seeks to elevate your thinking and master yourself, physically, emotionally, spiritually, and mentally. You cannot reach your peak and ascend to the top alone. Join our community and be prepared to take the most challenging journey of your life
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Blues Brothers Podcast

Nathan Perdriau & Sebastian Bensch

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Welcome to the Blues Brothers Podcast, a show in which we share the challenges, insights, and triumphs that come with taking eCommerce brands from 7 figures to 8 figures and beyond, and building the remarkable teams behind them.
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I drink a beer with a different guest each week and interact with you live on YouTube. You ask us questions in French and in English and we have fun in franglais. Support the show and get exclusive content: https://patreon.com/paultaylor
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In this episode, Nathan and Caden discuss various topics related to Google Ads and agency land. Caden shares his background in marketing and how he got into the digital marketing industry. They dive into the concept of Google's Performance Max and its purpose in reducing the barrier of entry for small businesses. They also discuss the challenges an…
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Send White Fox Talking a Message Join us for an unforgettable episode of the White Fox Talking Podcast as we sit down with Roy Morris, who opens up about his journey from the turbulent streets of Leeds in the 1960s and 70s to a profound path of self-discovery and healing. Growing up as a mixed-race child in a predominantly white community, Roy navi…
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Carla Penn-Kahn shares her experience in the e-commerce space, from working in investments at Credit Suisse to starting her own e-commerce businesses. She discusses the challenges of launching perishables by delivery when delivery was primarily for letters, and the operational complexities involved. The conversation then shifts to the importance of…
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In this podcast episode, Nathan and Val discuss the topic of 3PLs (third-party logistics providers). They cover the factors to consider when deciding whether to use a 3PL, such as cost, volume, and customer service. They also explore the differences between in-house fulfillment and outsourcing to a 3PL, and the considerations for brands with low vo…
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Send White Fox Talking a Message What happens when grief propels you into a mission of advocacy and healing? In today's episode, we sit down with Katy Roberts, a courageous woman who is cycling the entire coast of the UK to raise awareness for mental health. Driven by the heartbreaking loss of her father to suicide at the age of 17, Katy shares her…
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In this episode, Nathan answers questions from listeners about budget allocation for retention, the growth of BlueSense Digital, the effectiveness of Advantage Plus, TikTok advertising, server-side tracking, and the importance of creative testing. He emphasises the importance of merchandising in driving lifetime value and suggests that technical co…
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In this episode, Nathan discusses how to align Google and Meta campaign builds with business and financial goals. He emphasises the importance of understanding the incentive structure of big tech advertising platforms, which is to maximise advertiser revenue. He also highlights the complexity of customer journeys and the need to allocate budgets st…
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In this episode, Nathan shares his advice for ecommerce brands aiming to reach $100k a month. He covers the fundamentals of scaling, customer acquisition, resource allocation, and the benefits of being under $100k per month. Nathan emphasises the importance of understanding the business equation, effective resource allocation, and the role of creat…
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Send White Fox Talking a Message When Mark Charlie-Valentine decided to follow Leeds United to Istanbul in 2000, he couldn't have imagined the violent nightmare that awaited him. Join us as Mark courageously shares his harrowing ordeal in detail, recounting the build-up to the tragic night when he witnessed his friends being brutally attacked by a …
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In this episode, Nathan interviews Michael Nadalin, the founder of Market Lead, a niche Google Ads agency in Australia. They discuss Michael's background and the growth of his agency, as well as the importance of expanding scope beyond Google Ads. They also delve into the effectiveness of Google's Performance Max campaign type and the challenges of…
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In this episode, Nathan interviews Brendan Gillen, an e-commerce expert and founder of Fight Gear Direct and the e-Commerce Academy. They discuss the performance of e-commerce in 2024 and the importance of innovation and adaptation in the industry. The conversation highlights the need for e-commerce operators to understand their numbers, focus on p…
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Send White Fox Talking a Message Embarking on a transformative outdoor journey, Helen tale of transition from a theology and finance background to a champion of inclusivity in outdoor adventure captivates us in this episode. Her brainchild, the Elemental Challenge Award and Welcome in the Wild initiative, breaks barriers, inviting everyone to find …
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In this episode, Nathan, Sebastian and Kasim discuss what it takes to build a world-class successful agency. They touch on topics such as the importance of talent acquisition, the transition from artisan thinking to systems thinking, and the challenges of scaling the sales portion of the agency. Kasim shares his experience of scaling Solutions 8 an…
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In this episode, Nathan and Val discuss the importance of first-order profitability in e-commerce businesses. The podcast is structured into three sections, firstly setting the scene, secondly how to become first order profitable, and finally how to operate a repeat purchase model. Takeaways First order profitability is crucial in e-commerce busine…
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Send White Fox Talking a Message As we celebrate the 48th episode of our podcast journey, the power of sports and community in shaping young lives takes centre stage. We've witnessed first-hand how participation in local sports programs not only diverts youth from negative influences but also nurtures their growth into confident, community-driven l…
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In this episode, Sebastian and Nathan discuss the ego-driven mistake that most service providers make. They emphasise the importance of putting clients above oneself and maintaining an orientation towards the client. They highlight the dangers of pride and self-orientation, such as neglecting client needs, losing trust, and ultimately losing client…
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In this episode, Nathan interviews Matthew Banks, the founder of Merchants of the Sun, a sustainable jewellery brand. They discuss the story behind the brand, the importance of creative direction and branding in the jewellery industry, and how Merchants of the Sun stands out in a crowded market. They also talk about the brand's sustainability initi…
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Send White Fox Talking a Message We welcome Andy Higson of Blackdog Outdoors into our fold. His tales of finding solace in the wilderness and creating a sanctuary for mental wellness through nature are nothing short of inspiring. Together, we traverse the peaks and valleys of mental health awareness, community outreach, and the personal triumphs of…
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Summary In this episode, Nathan and Sebastian discuss the two levels of value within an agency and the three major problems that arise during scaling. They emphasise the importance of understanding the agency business model for any business owner who may work with or be approached by an agency. They explain how value is generated through the soluti…
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In this episode, Nathan and John Ivanco (founder of Formtoro) discuss the concept of D2C as a channel, the cost of retail and ad costs, the commoditisation of products, the role of media figures in pushing brands, the value of zero-party data, and the overhyped KPIs in marketing. They also delve into the challenges of attribution and the limitation…
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Chris Daly, an expert in database marketing and retail, discusses various topics related to marketing data, customer segmentation, and customer-generated offers. Chris emphasises the importance of understanding customer value and purpose, as well as the challenges faced by retailers in pricing, targeting, and audience building. Daly also highlights…
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In this episode, Nathan interviews Valentin Kuznetcov from Optimizator, a fractional CFO specialising in finance, analytics, and operations for e-commerce businesses. Val shares his background and how he became an expert in the field. They discuss the common mistakes made by e-commerce brand owners and the importance of understanding unit economics…
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Send White Fox Talking a Message When Stu Skinner embarked on a cycling journey across Southeast Asia, little did he know that it would mark the beginning of an expedition into the depths of his own mental health and pave the way for the Head Outside Awards. Our latest conversation with Stu is not just a narrative of recovery and discovery; it's a …
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In this conversation, Nathan and Thomas (from StoreHero) discuss the importance of contribution margin in e-commerce businesses and the shift away from relying solely on ROAS as a metric. They also delve into the impact of operational issues on marketing performance and the need for businesses to understand their true gross margin and operational e…
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In this episode, Sebastian and Nathan discuss why most agencies aren't right for e-commerce brands. They emphasise the importance of identifying the problem you want to solve with an agency and being specific about the outcomes and expected ROI. They also highlight the need to consider the type of relationship you want with an agency and validate t…
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In this episode, the hosts discuss the 10 biggest wastes of spend for e-commerce brands. They emphasise the importance of focusing on profitability and tracking cash flow. The first waste of spend they discuss is huge website builds, recommending that brands start with a simple and cost-effective website on platforms like Shopify. They also caution…
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Send White Fox Talking a Message When Danny Giblin swapped his security badge for a mission to educate and uplift young people with special needs, he didn't just step into a new career; he launched a lifeline for those left adrift by the conventional school system. In today's episode, Danny joins us to recount the birth of TAO Activities, an innova…
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This conversation discusses the choice between Google Ads and Facebook Ads for e-commerce brands. It covers considerations for choosing the platform based on search volume, novelty, and CPA targets. The conversation also explores the importance of testing both platforms and setting up initial campaigns. It provides insights into the potential of ad…
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Summary In this episode, Sebastian and Nathan discuss the 10 biggest mistakes e-commerce brands make. They cover topics such as shiny object syndrome, poor negotiations with suppliers, neglecting average order value, neglecting retention, lacking a blue ocean selling proposition, joining agencies too quickly, churning agencies, and taking on too ma…
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Send White Fox Talking a Message Ever felt the vibrations of sound wash over you like a healing wave? Christian Jensen, a sound therapy alchemist from North Yorkshire, joins us to share the profound and sometimes unexpected ways soundbaths can influence our brainwave frequencies, leading to deep relaxation and cellular healing. From the ripples of …
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Send White Fox Talking a Message Surrender to the sandman and redefine your relationship with the night as James Wilson, "The Sleep Geek," guides us through the meandering world of sleep and mental health. This episode promises to enlighten you on why sleep isn't just a night-time routine but a crucial pillar of our well-being. James, with his vast…
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Send White Fox Talking a Message When the unthinkable happened, and we lost 23-year-old Andy Roberts to suicide, a new beacon of hope for men's mental health emerged from the depths of tragedy. Andy's Man Club, founded by his brother-in-law, former rugby player Luke Ambler, has grown from a single gathering in Halifax to a nationwide network of 160…
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Send White Fox Talking a Message When the world feels like it's spinning out of control, sometimes the most grounding thing we can do is listen to someone who's fought to regain their balance. That's what Martin Swithenbank, an outdoor instructor from Yorkshire, brings to our latest conversation. He gets real about his battle with the bottle, offer…
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Send White Fox Talking a Message When we think of scars from service, we often picture physical injuries. But what about the injuries we can't see? Complex PTSD, a condition brought on by repeated traumas, is one such invisible wound. Our guest today is Joe Winch, a former Royal Marine who was medically discharged due to complex PTSD and hearing is…
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Send White Fox Talking a Message Imagine a therapy session that doesn’t confine you to the four walls of an office but takes you into the great outdoors, where you can literally and metaphorically breathe better. In our latest podcast episode, we chat with Stacey McKenna, a specialist in outdoor counselling, who shares with us how nature therapy ca…
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Send White Fox Talking a Message Discover how a childhood spent freely exploring the outdoors shaped naturalist Iolo Williams into the passionate advocate for nature therapy he is today. The connection between nature and mental health is not just a topic we discuss - it’s a journey we embark on, with Iolo as our guide. Drawing from his personal exp…
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