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Building Generational Health: CoupleyFit's DeAnna & Kurt Mangum on Corporate Wellness & Social Good
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On this episode of the ATFW Podcast, host Krissy Vann welcomes DeAnna and Kurt Mangum, the dynamic duo behind CoupleyFit, a brand dedicated to promoting generational health and corporate wellness.
From their humble beginnings in the food and beverage industry to becoming digital fitness influencers, DeAnna and Kurt share their journey of building CoupleyFit into a benefit corporation focused on supporting marginalized communities. They discuss their innovative S.W.A.N. (Sleep, Water, Activity, Nutrition) lifestyle, overcoming challenges like Imposter Syndrome, and leveraging social media for authentic brand growth.
Tune in to learn how CoupleyFit combines fitness, community service, and social good to inspire positive change. Perfect for fitness business professionals and wellness entrepreneurs looking to create meaningful impact.
#fitnesspodcast #fitnessbusiness #fitnessindustry
Chapters:
00:00- Intro
02:02- What is CoupleyFit?
07:29- The SWAN Lifestyle Sleep, Water, Activity, and Nutrition
09:32- Turning a passion into a Fitness Business
14:36- Entrepreneurship without private equity funding
18:30- Entering the digital media space for fitness business
20:33- Public Relations Lessons for Fitness Business Exposure
22:22- Global Fitness Statistics and the physical inactivity crisis
24:41- Becoming a business for social good
26:31- Diversity and Inclusion in fitness business
30:16- Charitable campaigns to help marginalized communities
33:47- Lessons from fitness business mentors
Connect with CoupleyFit:
Website: https://www.coupleyfit.com
Instagram: https://www.instagram.com/coupleyfitt
https://www.facebook.com/CoupleyFit1/
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
https://www.linkedin.com/company/all-things-fitness-and-wellness
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