The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Pam Didner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pam Didner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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194 - ft. Paul Cowan: Bridging the Gap Between Marketing and Product Experience
Manage episode 309928228 series 3045315
Content provided by Pam Didner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pam Didner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. My guest is Paul Cowan, CMO of FreshBooks, a SaaS-based platform, accounting software used by many small businesses and freelancers.
Today we talk about how to bridge the gap between marketing and product experience.
—————
If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.
You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
227 episodes
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Manage episode 309928228 series 3045315
Content provided by Pam Didner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pam Didner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. My guest is Paul Cowan, CMO of FreshBooks, a SaaS-based platform, accounting software used by many small businesses and freelancers.
Today we talk about how to bridge the gap between marketing and product experience.
—————
If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.
You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
227 episodes
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