Curating Memorable & Profitable Customer Experiences at Molson Coors Beverage Company | Trey Wade

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Hey CX Nation,
In this week's episode of The CXChronicles Podcast #232 we are live at Customer Contact Week in the Caesar's Forum Entertainment Center in Las Vegas with Trey Wade, Head of Consumer Experience at Molson Coors Beverage Company based in Chicago, IL.
As describe by the Financial Times, Trey Wade is a “prolific collector of American Whiskey” and an up and coming spirits savant. As an Executive Bourbon Steward, Trey is passionate about educating enthusiasts on every aspect of American Whiskey.
Currently, Trey Wade serves as the Head of Consumer Experience for Coors Spirits Co. after the acquisition of Blue Run Spirits in the fall of 2023.
Beyond his work in the spirits industry, Trey Wade is an avid traveler and an adventurous spirit. He loves to explore different cultures and experience new things. He is also a passionate home chef who enjoys cooking for his friends and family.

In this episode, Trey and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that Trey and his team at Blue Run Spirits & Molson Coors Beverage Company think through on a daily basis to build world class customer experiences.
**Episode #232 Highlight Reel:**
1. Ensuring that culture & passion are paramount ingredients in building your business
2. Selling "private barrels" to collectors, restaurants, & other "spirit enthusiasts"
3. How the Coors family became involved in the world of whiskey & spirits
4. Understanding your customer use cases & perceptions to master your CX offerings
5. How AI is taking over the world of consumer packaged goods
Click here to learn more about Trey Wade

Click here to learn more about Molson Coors

Click here to learn more about BlueRunSpirits

Huge thanks to Trey for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.
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