It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Content provided by Adrian Brady-Cesana. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adrian Brady-Cesana or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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CXChronicles Podcast 200 with Tom Shoemaker, VP of Product Marketing at Propel
Manage episode 362842754 series 2289024
Content provided by Adrian Brady-Cesana. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adrian Brady-Cesana or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Hey CX Nation,
In this week's episode of The CXChronicles Podcast we celebrate our #200 episode by welcoming Tom Shoemaker, VP of Product Marketing at Propel based in Santa Clara, CA.
Propel helps product companies grow revenue and increase business value. Their product value management platform connects commercial and product teams to optimize decision making, drive process efficiencies, and engage customers with compelling products and experiences.
Recognized as a Deloitte Technology Fast 500 winner, Propel is built on Salesforce and drives product success for hyper growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, med-tech and consumer goods industries.
In this episode, Tom and Adrian chat through how the team at Propel has tackled The Four CX Pillars: Team, Tools, Process & Feedback and shares tips & best practices that have worked across his own customer focused business leader journey.
**Episode #200 Highlight Reel:**
1. How early roles in engineering & marketing led to path in product marketing leadership
2. Product marketing in a nutshell; G2M, product launch, pricing, content & sales enablement
3. How hunters can teach farmers and farmers can teach hunters by sharing knowledge & best practices regularly
4. How do you ensure that your KPIs/performance metrics align to your company's OKRs & mission?
5. Always remember that your customers pay the bills & dictate future product & service needs
Huge thanks to Tom for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.
Click here to learn more about Tom Shoemaker
Click here to learn more about Propel
If you enjoy The CXChronicles Podcast, stop by your favorite podcast player and leave us a review today.
You know what would be even better?
Go tell one of your friends or teammates about CXC's content, CX/CS/RevOps services, our customer & employee focused community & invite them to join the CX Nation!
Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?
Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.
For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused video content & short-reel CTAs to improve your CX/CS/RevOps performance today (politely go smash that subscribe button).
Contact us anytime to learn more about CXC at INFO@cxchronicles.com and ask us about how we can help your business & team make customer happiness a habit now!
Contact CXChronicles Today
- Tweet us @cxchronicles
- Check out our Instagram @cxchronicles
- Click here to checkout the CXC website
- Email us at info@cxchronicles.com
Remember To Make Happiness A Habit!!
223 episodes
Share
Manage episode 362842754 series 2289024
Content provided by Adrian Brady-Cesana. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adrian Brady-Cesana or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Hey CX Nation,
In this week's episode of The CXChronicles Podcast we celebrate our #200 episode by welcoming Tom Shoemaker, VP of Product Marketing at Propel based in Santa Clara, CA.
Propel helps product companies grow revenue and increase business value. Their product value management platform connects commercial and product teams to optimize decision making, drive process efficiencies, and engage customers with compelling products and experiences.
Recognized as a Deloitte Technology Fast 500 winner, Propel is built on Salesforce and drives product success for hyper growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, med-tech and consumer goods industries.
In this episode, Tom and Adrian chat through how the team at Propel has tackled The Four CX Pillars: Team, Tools, Process & Feedback and shares tips & best practices that have worked across his own customer focused business leader journey.
**Episode #200 Highlight Reel:**
1. How early roles in engineering & marketing led to path in product marketing leadership
2. Product marketing in a nutshell; G2M, product launch, pricing, content & sales enablement
3. How hunters can teach farmers and farmers can teach hunters by sharing knowledge & best practices regularly
4. How do you ensure that your KPIs/performance metrics align to your company's OKRs & mission?
5. Always remember that your customers pay the bills & dictate future product & service needs
Huge thanks to Tom for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.
Click here to learn more about Tom Shoemaker
Click here to learn more about Propel
If you enjoy The CXChronicles Podcast, stop by your favorite podcast player and leave us a review today.
You know what would be even better?
Go tell one of your friends or teammates about CXC's content, CX/CS/RevOps services, our customer & employee focused community & invite them to join the CX Nation!
Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?
Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.
For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused video content & short-reel CTAs to improve your CX/CS/RevOps performance today (politely go smash that subscribe button).
Contact us anytime to learn more about CXC at INFO@cxchronicles.com and ask us about how we can help your business & team make customer happiness a habit now!
Contact CXChronicles Today
- Tweet us @cxchronicles
- Check out our Instagram @cxchronicles
- Click here to checkout the CXC website
- Email us at info@cxchronicles.com
Remember To Make Happiness A Habit!!
223 episodes
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Similar to CXChronicles Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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continue reading
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…
continue reading
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continue reading
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