1405: How to Get One Million Followers With Brendan Kane

Mind Pump: Raw Fitness Truth

In this episode, Sal, Adam & Justin speak about how to grab people's attention and build a social media following with author Brendan Kane.

• Why you have to have a hook to get someone to stop. (3:47)
• Content is king. (7:44)
• The formula behind the hook. (9:50)
• The misconception if you have one million followers you have millions of dollars. (24:40)
• How to understand the difference between what people want and what people need. (27:53)
• New Media versus Old Media. How to win attention. (31:25)
• When you are looking to scale, go where the traffic is, don’t create it from scratch. (34:00)
• The power of brand advocates. (37:16)
• The strengths and weaknesses of each social platform. (38:50)
• Dissecting the Mind Pump advertising strategy. (44:40)
• The BIG tradeoff between motivation and action taking place. (48:50)
• The potential of podcasts. (54:33)
• Understanding that people perceive the world in different ways. (1:03:12)
• Why he believes Facebook will never die. (1:06:15)
• The most common mistakes content creators make. (1:09:28)
• The psychology behind elections and social media. (1:12:20)
• How communication is math. (1:20:09)
• The characteristics of the “perfect” client. (1:21:45)
• Why he likes to help people grow. (1:24:01)
• Can you grab attention and can you maintain it? (1:26:10)

Featured Guest/People mentioned

• Brendan Kane (@brendankane) Instagram
• Brendan Kane Website
• Brendan Kane Hook Point
• Brendan Kane One Million Followers
• Ryan Higa (@notryanhiga) Instagram
• Taylor Swift (@taylorswift) Instagram
• BJ Fogg, PhD (@bjfogg) Instagram
• Katie Couric (@katiecouric) Instagram
• Mark Zuckerberg (@zuck) Instagram
• Gary Vaynerchuk (@garyvee) Instagram

Related Links/Products Mentioned

• October Special: MAPS Anabolic and No BS 6-Pack Formula
• Mind Pump Store
• Jukin Media | Take Your Video to the Next Level
• The Social Dilemma | Netflix Official Site
• Tiny Habits: The Small Changes That Change Everything
• JRE Clips - YouTube
• The Great Hack | Netflix Official Site
• Building a StoryBrand: Clarify Your Message So Customers Will Listen
• Mindvalley | The World's Leading Personal Growth Platform