1390: The State of the Gym Industry with UFC Gym President Adam Sedlack

Mind Pump: Raw Fitness Truth

In this episode, Sal, Adam & Justin speak with UFC Gym president Adam Sedlack.

• The funny story of how Adam met Sal. (4:00)
• Adam’s 24 Hour Fitness journey. (6:54)
• What was it like working for Ray Wilson and Mark Mastrov? (10:04)
• Was the transition rocky when 24 Hour acquired Family Fitness? (12:41)
• The evolution of the gym space: His take on the race to the least expensive. (13:44)
• The pivotal moment he knew 24 Hour was doomed. (18:54)
• The COVID-19 impact on the industry and how the UFC Gyms adapted. (21:22)
• His theory on how Planet Fitness is surviving right now. (27:34)
• Why he believes Governor Gavin Newsom’s policies are costing people their lives. (29:25)
• Behind closed doors conversations: The strategic way UFC Gyms are bringing back the fitness model. (38:39)
• How to get involved politically to make a change. (42:06)
• The mental health effects. (46:00)
• Changing the narrative of fitness, how the at-home model is bringing more fitness awareness. (49:33)
• Mark Mastrov, making BIG moves. (55:58)
• How to build consumer trust in the COVID-19 era. (57:35)
• Their strategy with new media. (1:00:30)
• Does he see any permanent changes to the market? (1:05:49)
• Is remote work a way of the future? (1:10:03)
• His advice to the single gym owner. (1:10:55)
• How to create a community in a two-dimensional world. (1:12:47)
• How you live your journey today will make the difference. (1:15:30)
• From the front desk to President, the evolution of Adam Sedlack. (1:16:54)
• The moment in his journey that changed his life. (1:20:04)
• How to identify honest and authentic people. (1:24:47)
• Fitness, the best personal growth tool there is. (1:26:36)
• Navigating family life during a pandemic. (1:28:28)
• Building a legacy through actions. (1:31:58)
• Are there things he would have done differently when starting a family? (1:34:45)
• Going all-in on being the RV guy. (1:37:25)
• What you may not know about Mark Mastrov. (1:38:35)

Featured Guest/People Mentioned

• Adam Sedlack (@ufcgymprez) Instagram
• Gym & Fitness | MMA Training | UFC GYM
• Simon Sinek (@simonsinek) Instagram

Related Links/Products Mentioned

• MAPS Fitness Products
• Visit Paleo Valley for an exclusive offer for Mind Pump listeners! **Code “Mindpump15” at checkout for 15% discount**
• 24 Hour Fitness declares bankruptcy, citing "devastating" coronavirus hit
• Demand at Planet Fitness better than anticipated - JPMorgan
• Health Clubs Are Not Spreading COVID-19, Study Finds
• California Fitness Alliance
• Apple Just Announced a Fitness Service. Are You Signing Up?
• Peloton Earnings Top Views As At-Home Fitness Boom Continues
• Will work be remote forever? - Simon Sinek