Artwork

Content provided by Karina Inkster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Karina Inkster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

NBSV 177: Sandra Nomoto on 4 ways the animal agriculture industry misleads the public about the healthiness of meat, dairy, and eggs

34:25
 
Share
 

Manage episode 428085354 series 2177217
Content provided by Karina Inkster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Karina Inkster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Expert marketer Sandra Nomoto speaks with me about the animal agriculture industry’s marketing tactics. Specifically: four ways they’ve misled the public. These include discrediting research on plant-based diets that showed health benefits, specific marketing campaigns, fear-mongering about vegan diets, and online astroturfing.

Sandra Nomoto is an award-winning ethical marketer for cruelty-free businesses. She also offers a suite of services for authors with impact. She previously ran Conscious Public Relations Inc. for a decade, which was the fourth public relations agency in Canada to earn B Corporation® certification. Sandra is the author of two books, including Vegan Marketing Success Stories, the world's first vegan marketing book, honoured by Vegan Choice Awards in 2023. On the side of her desk, she co-hosts VEG Networking Canada, Canada's only vegan networking group, blogs at SandraNomoto.com, and writes for several outlets.

  continue reading

228 episodes

Artwork
iconShare
 
Manage episode 428085354 series 2177217
Content provided by Karina Inkster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Karina Inkster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Expert marketer Sandra Nomoto speaks with me about the animal agriculture industry’s marketing tactics. Specifically: four ways they’ve misled the public. These include discrediting research on plant-based diets that showed health benefits, specific marketing campaigns, fear-mongering about vegan diets, and online astroturfing.

Sandra Nomoto is an award-winning ethical marketer for cruelty-free businesses. She also offers a suite of services for authors with impact. She previously ran Conscious Public Relations Inc. for a decade, which was the fourth public relations agency in Canada to earn B Corporation® certification. Sandra is the author of two books, including Vegan Marketing Success Stories, the world's first vegan marketing book, honoured by Vegan Choice Awards in 2023. On the side of her desk, she co-hosts VEG Networking Canada, Canada's only vegan networking group, blogs at SandraNomoto.com, and writes for several outlets.

  continue reading

228 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide