Episode 317: How to Use Instagram’s New Branded Content Ads with Angela Ponsford, VP of Media Buying at Tier 11

Perpetual Traffic

Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business.

On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11’s Angela Ponsford for another edition of What’s Working Now? This month’s hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why should we care about it? And how do we use it? She explains how to go about finding these influencers and why you don’t need to land a Kardashian to get the most bang for your buck.

IN THIS EPISODE YOU’LL LEARN:

• Why and how to combine your regular ads with branded content
• Advantages of partnering with micro-influencers over big names
• What you need to know about mobile best practices
• 3 key steps to getting conversions through branded content ads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Wizard Academy
• Branded Content Set-Up Guide (PDF)
• Branded Content: How to Do It Well (PDF)

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Mentioned in this episode:

New Ecommerce Strategies Webinar