Creating Identity-First Branding with Jennifer Walter

Provoking Possibilities

Have you ever felt like you’re outgrowing your brand and are stuck in this box that doesn’t allow you to evolve and play as your most authentic self?
Brand / business owner or not… I am joined by the amazing Jennifer Walter who is Sociologist, certified NLP and Breakthrough Practitioner, and design-trained Rebranding Strategist, to chat about how blending strategy, design and mindset is the only sustainable way to build an identify-first brand that grows with you.

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Jennifer is a brand strategist, designer and sociologist. With a whopping 15+ years of experience, she's a powerhouse in refining and revamping brands to perfection 🤌.
As a certified NLP practitioner with a background in graphic design and an MA in Sociology, Jennifer blends elements of personal healing and self-discovery with strategic sociological analysis and creative brand development.
Jennifer's work has gained international recognition during her time in branding agencies and corporate gigs. Now, she works with creative service providers like you to level up their brand game.
Rediscover. Realign. Rebrand.
Her unique approach blends self-discovery, a deep understanding of society, and major design skills. Resulting in daring, unapologetic brands that inspire lasting impact and community.
Based in Switzerland, she communicates loud and fast in English and German. She swears for emphasis in several other languages.
Connect with Jennifer
Website: www.jenniferwalter.me
Podcast: www.scenicroutepodcast.com
Instagram: https://www.instagram.com/itsjenniferwalter/
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Lauren Best is a Certified Hypnotherapist and Provoker of Possibility. She works with Curious Individuals, Creative Entrepreneurs, and Conscious Companies who are ready to explore how they can do things differently in their work and life.

She creates spaces and experiences that share with them the tools to dive into a world of self-discovery and growth where they can unlock an even greater potential inside of themselves using their subconscious minds.

Lauren has collaborated with public and private sector organizations, small businesses and solopreneurs across the globe from Canada to the UK, Netherlands, Australia, The United States and Singapore to help these folks move through the noise, envision and come up with new ideas, and create bite-sized plans of action that support their desired area of transformation.

Links: https://linktr.ee/laurenbest_co

Website: https://lauren-best.com/

LinkedIn: https://www.linkedin.com/in/laurenhollybest/

YouTube: https://youtube.com/@laurenbest_co

Free Hypnosis Audio: https://www.lauren-best.com/dreaming-during-uncertainty-hypnosis-audio/

Chapters

1. Creating Identity-First Branding with Jennifer Walter (00:00:00)

2. The Philosophy of Identity First Branding (00:06:34)

3. Seeing People for Who They Are (00:10:15)

4. The Power of Projectors (00:10:18)

5. The Identity Healing (00:25:04)

6. Transitioning to Brand Business (00:26:18)

7. Balancing Doing and Being (00:31:16)

8. Rewriting Beliefs (00:37:42)