Sheena Yaitanes: From Chemist to Kosas Cosmetics Founder

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Manage episode 216179822 series 1550966
By Linda Grasso and The Golden State Company. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Sheena Yaitanes shares with Linda the story of how she fused her skills as a chemist and her talent as an artist to found the botanical oil-based, clean cosmetics company Kosas. It started with with her simple desire for a lipstick that was non-toxic, came in natural shades and actually felt good on your lips. “It’s not just about the pure and natural ingredients Kosas puts into products, it is about all the toxic stuff we intentionally leave out,” Sheena explains. With that as its guiding principle, and a staunch belief that women wanted a minimalist, no-fuss approach to make-up, she launched with 8 lipstick shades in 2015 (just 8 months after giving birth). Now, three years later, Kosas is turning a profit, has acquired investors and expanded its line to include blush/highligher duos and a tinted face oil, an alternative to traditional foundation. Sheena is an unapologetic trend bucker, an industry innovator and a soft-spoken gal who believes “getting something done is better than getting something perfect."

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