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Episode 211 / Eka Vankova / Experian / Product Marketing & Proposition Lead
Manage episode 362703860 series 2440638
Content provided by Tom Ollerton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Ollerton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week's guest is a marketing expert in the insurance and finance industries, having racked up experience in house at brands like Comparethemarket.com, William Russell, and now Experian - where she is the Product Marketing & Proposition Lead.
Eka Vankova's Shiny New Object is AI and machine learning in the product marketing process. How can machine learning models help marketers with customer segmentation and personalisation? For Eka, understanding customers is the keystone to good marketing, so AI and ML can accelerate this process for her, helping her create more targeted campaigns and tailor product offerings to specific customer needs.
Find out who does this well already, how Eka sees the future of product marketing powered by AI, and what her other top marketing tips are, on this week's podcast.
105 episodes
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Manage episode 362703860 series 2440638
Content provided by Tom Ollerton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Ollerton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week's guest is a marketing expert in the insurance and finance industries, having racked up experience in house at brands like Comparethemarket.com, William Russell, and now Experian - where she is the Product Marketing & Proposition Lead.
Eka Vankova's Shiny New Object is AI and machine learning in the product marketing process. How can machine learning models help marketers with customer segmentation and personalisation? For Eka, understanding customers is the keystone to good marketing, so AI and ML can accelerate this process for her, helping her create more targeted campaigns and tailor product offerings to specific customer needs.
Find out who does this well already, how Eka sees the future of product marketing powered by AI, and what her other top marketing tips are, on this week's podcast.
105 episodes
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Similar to Shiny New Object - a Marketing Podcast
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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…
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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